Influencer marketing—you’ve heard a lot about it, and the potential benefits it can have on your business and communications efforts. For example: Increasing earned media for your brand; Increasing the reach of your message through your desired audience; Increasing...
Reporters are feverishly conducting interviews, trying to uncover new pieces of the Teresa Halbach Murder puzzle. Popular media outlets like People magazine are reporting new conspiracies surrounding Steven Avery’s case. Social media is exploding with fan theories as...
It’s that time of year again. While everyone is making personal New Year resolutions to become better people, companies are beginning to roll out strategies to become better communicators. In 2015, the importance placed on content marketing in communications...
This has been the year of crisis management in PR. From Volkswagen’s emissions scandal, to ex-Subway mascot Jared Fogle’s “mild pedophelia,” companies are seeking best practices for building and implementing their online reputation management strategies. And with...
This weekend, both Justin Bieber and One Direction launched their latest albums—Purpose and Made in the A.M. respectively. Purpose is Bieber’s fourth studio album, and Billboard has even gone as far as to say that “from a PR perspective, Purpose is the album Justin...
As Day 3 of the PRSA 2015 International Conference came to an end, the team from MediaMiser was sad to say goodbye to gorgeous Atlanta, Georgia and to all of our new connections. Tuesday, November 10 was considerably quiet at #PRSAICON—Tweets dropped to roughly 2,500...
Continuing to be an amazing experience, Day 2 of PRSA 2015 International Conference in Atlanta, Georgia was filled with lots of fun, insights and newly acquired knowledge! Having fun with our rocket launchers! Come try one out at booth 804. #PRSAICON...
Yesterday was an amazing first day at the PRSA International Conference in Atlanta, Georgia. The MediaMiser team has already met so many wonderful and incredible people, and we’re excited to see what Day 2 has in store. Not only was the conference venue buzzing with...
At MediaMiser, we highlight the importance of identifying, and communicating with, your brand’s influencers. Whether they advocate for, or oppose, your brand, it’s important to leverage any opportunity to reach out to these influencers directly. Especially when an...
#PRSAICON is just around the corner, and MediaMiser wanted to see what attendees were tweeting about! Here’s a summary of Twitter discussions on #PRSAICON between October 25 and November 3: Top mentioned hashtags #PRSAICON is all about learning new skills, forging...
At the beginning of September, the American Press Institute released its latest Twitter study entitled “Twitter and the News: How people use the social network to learn about the world”. Though the study covers a variety of topics, from a general overview of Twitter...
Everyone understands the importance of media relations and the role it plays in a successful public relations strategy. But in an age where big data drives business decisions, how often is analyst relations incorporated into the mix? More specifically, nurturing...