I’ve never understood why PR has been considered marketing’s second cousin. I suppose the only rationale I can give is because PR is more of marathon than a sprint, taking longer to show ROI and more difficult to measure. But its value is so much greater than any...
The world of marketing is currently at an impasse. A cloud of uncertainty hovers over the marketplace, leaving marketers in a unique situation. They have an obligation to drive awareness and sales for their company, but what does that message even look like in today’s...
“Content is King” is a term marketers have used for years because content is what’s helped drive customer engagement. Content however that is sterile and lacks depth, meaning and truth is just that—content. Now add the word “authentic” in front of content and...