Public relations is more important than it’s ever been before, thanks mainly to the way in which social media has led to us all living our lives in public. These days, if your company makes a mistake, then it’ll be all over Facebook and Twitter before you know it. And...
PR is an exciting profession that can enrich your life if you do it properly, but it can also give you a lot of trouble if you keep making the same mistakes. For example, it’s never easy to get journalists to open, click, and love your email pitch, but especially so...
Did you know that the first 60 minutes of a crisis defines its outcome? That first hour can make a huge difference between control and chaos. If you managed to survive the golden hour, now you are probably thinking about rebranding as a way out. When brand image is...
Nearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies. And while the Internet allows you to promote your product as much as you...