Steve Beale

Steve Beale
Stephen Beale is the editor of Bulldog Reporter’s Inside Health Media, a publication for PR people in health and medicine. He covers media news and interviews health journalists about their preferences for dealing with PR people. Based in the San Francisco area, he previously worked as a technology journalist.
Help for PR pros in the health sector

Help for PR pros in the health sector

Health and science holds a hallowed place in our modern society. As a result, if you're a communications or PR pro in the sector, when it comes time for you to amplify your message, factual accuracy is paramount.  Many stories we read about health and science are...

Show, don’t tell: how to pitch experts to journalists

Show, don’t tell: how to pitch experts to journalists

Last December, I spoke to the editors of Tonic, VICE Media's new health channel for Millennials. As I often do when interviewing journalists, I asked about being pitched the opportunity to talk to an expert. One of the editors offered a typical reply. “I tend to get...

April Fools’ and fake news: 5 tips on how to step lightly on April 1

April Fools’ and fake news: 5 tips on how to step lightly on April 1

One of the big stories from the 2016 U.S. Presidential election was the proliferation of "fake news". Huge numbers of people were fooled into believing that President Obama had banned the Pledge of Allegiance in schools, and that Pope Francis had endorsed Donald...

Calling a journalist? Don’t be annoying

Calling a journalist? Don’t be annoying

"They’re the bane of my existence." "I absolutely hate them." "They drive me insane." These are a few of the actual comments I’ve heard from journalists about that all-too-common PR tactic, the phone call. Among journalists’ biggest PR pet peeves, 52 per cent say cold...

Beats vs. areas of interest: how to catch a journalist’s attention

Beats vs. areas of interest: how to catch a journalist’s attention

If you’re seeking journalists to pitch your ideas to and relying strictly on the beat system to find them, you’re limiting your range. All too often, an influencer's other areas of interest are disregarded, to the detriment of public relations. I once interviewed the...

9 factors that help define news value for journalists

9 factors that help define news value for journalists

What makes a story worthy of coverage, either as news or as a feature? Some developments are so big that we can all agree they belong on the front page—the Flint water crisis, problems with the Obamacare website, etc. Others exist on the margins, depending on a writer...

Newsroom remodeling: Avoid the common pitfalls of online press sections

Newsroom remodeling: Avoid the common pitfalls of online press sections

Given all the challenges in reaching out to journalists, it’s surprising how many organizations fall short when it comes to setting up their online newsrooms. If the journalist is coming to you, they shouldn’t have to jump through hoops to get the information they’re...

PR relevancy: Don’t overstretch when tying clients to trends

PR relevancy: Don’t overstretch when tying clients to trends

Journalists often speak of their interest in covering trends, and tying your clients to larger issues in the news can be a fruitful tactic. This was probably the thinking when I received a press release about a Pennsylvania hospital’s efforts to "go green." Normally,...

Keeping your expert’s quotes off the cutting-room floor

Keeping your expert’s quotes off the cutting-room floor

You’ve pitched an expert to a top freelance writer on assignment for a big consumer magazine. They take you up on the offer, and the interview seems to go well. Your expert is psyched to see their name in print, and so are you. Then the issue comes out, you eagerly...