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Steve Conway

Steve Conway
Steve Conway is a content marketing professional and inbound marketing expert. Previously, Steve worked as a marketing manager for a tech software start-up. He is passionate about discovering new software that will that will advance his already well-honed digital marketing techniques.
How PR can help your family business compete with larger companies

How PR can help your family business compete with larger companies

Regardless of what kind of small business you are running from home, PR can help throw the focus of potential customers your way and level the playing field between you and the larger competitors which your business has. PR covers many different aspects, but one which...

5 ways to improve brand reputation in 2021

5 ways to improve brand reputation in 2021

Looking to improve your brand reputation in 2021? Businesses need to do all that they can to develop a positive reputation, which in turn can help you to both attract and retain customers and compete at a higher level. With many businesses trying to kickstart their...

4 comms visibility tips for self-published authors

4 comms visibility tips for self-published authors

No matter what your career, having the right professional and public image is key to getting ahead. This sometimes can be hard to navigate, particularly if you’re a freelance writer who is trying to balance making an income with keeping your readers interested and...

5 tips for build closer relationships with your older customers

5 tips for build closer relationships with your older customers

Although your business might be successful, to ensure that this success lasts, you need to make sure that you develop close relationships with your older customers that will keep them returning to your company. In addition, developing these relationships can help you...

Green reputation: 5 ways to make your business more eco-friendly

Green reputation: 5 ways to make your business more eco-friendly

Business owners all over the world will experience similar problems over the course of their careers. Of course, no two issues are exactly the same. With each location, industry, and business owner comes a new set of challenges and issues to overcome. One challenge...

4 industries that particularly need good PR now

4 industries that particularly need good PR now

Good public relations is vital for every single industry in the business world, especially now that most businesses are partially based online and are looking to attract customers from all around the globe. However, acquiring good PR is more important for some...

6 tips for standing out when applying for a job in PR

6 tips for standing out when applying for a job in PR

The job market is a competitive place, and when you’re applying for any kind of PR position, you need to make yourself stand out from the crowd. Here are six tips to help you get noticed when you apply for a job in PR: 1. Get qualified A great way to make your...

4 ways to maximize the value of your online content and multimedia

4 ways to maximize the value of your online content and multimedia

More than any other factor, good content is the driving force behind being successful online. Offering engaging, interesting content gives visitors a reason to come to your website—and, perhaps more importantly, will more than likely also give them sufficient reason...

5 simple steps to take before starting a PR campaign

5 simple steps to take before starting a PR campaign

How people perceive your business has a big effect on its performance. Maintaining good public relations is a key aspect of business success, so it's important you get your PR campaigns right. It's easy to spend a lot of money on a PR campaign and not get the best...

5 ways that well-executed branding improves PR

5 ways that well-executed branding improves PR

PR is about having clear objectives. From a business perspective, PR is about managing and publicizing awareness and information regarding your products and services. A good campaign will allow you to inform the public about what you do and what you stand for, and it...

4 tips to help you build a sports PR career

4 tips to help you build a sports PR career

Sports is one of the most popular career paths to embark upon, and there are plenty of reasons why people want to get involved in this field. However, it can also present plenty of barriers to entry that make it more difficult to build a careerin this sector. Still,...

6 ways large companies can keep a focus on customer engagement

6 ways large companies can keep a focus on customer engagement

Many cogs are turning within a large company, but special attention should always be given to customer engagement. While you may have excellent marketing and a large number of regular customers, there are always shiny new items on the market that could pique their...