One of the oldest forms of advertisement and self-promotion comes in the form of politics, with politicians looking to advance their careers with the use of marketing firms that promise to expand their visibility in their local community. For over 200 years, this has...
Negative PR can have huge consequences for your business, and often times, it’s not necessarily accurate. The internet provides a platform to everyone, and sometimes people who wish to do harm to your company can use this against you. If this does happen, it can be...
Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. They will consider several factors when making their decision including the price and the location, but another key point of comparison is the...
When it comes to PR for a specific industry such as healthcare, there are certain steps that you should take to market efficiently. You need to be able to reach the correct audience while giving off the best image you can, and there are some efficient ways of doing...
As a business, or even as a professional individual, your public relations is an integral part of your brand that you need to manage correctly. Good PR can provide a lot of benefits, such as enhancing your reputation, boosting your credibility, and has the potential...
All businesses have the desire to be discovered by their target audience, but this can be easier said than done if they haven’t thought carefully about the most successful PR marketing strategies. Niche businesses provide products and services for specific audiences,...
Digital PR is a useful tool that more and more businesses are making the most of, but what outcomes can you expect from a successful campaign? Here are some of the goals you should be looking to achieve when you reach the right people with the right message. Brand...
Keeping in touch with your PR clients and contacts is something we should be doing regularly. How we do this, and how frequently, will depend on a significant number of factors—but regular contact must be maintained. What’s the best way you can do this successfully?...
Acquiring a new business is exciting, but like any venture, it comes with its own set of challenges. If you’ve taken on a business in a new niche, for example, being able to navigate the waters of that industry could prove difficult, especially if it requires...
With more than 28 million small businesses in the United States alone, making your brand stand out from the crowd isn’t easy. Even if just a fraction of this number are businesses that are competing with yours, this figure is still overwhelming when you are trying to...
Public relations should be a top priority in any business. Effective and well-planned PR campaigns can bring about several great rewards. In particular, PR allows businesses to create meaningful connections with their audience and build credibility and authority...
Starting a public relations agency will give you more control over your work schedule and help you achieve your long-term career goals. Some other potential rewards of running a PR agency include increased earning potential, better job prospects, and the chance to...