Too few business people understand what PR is really about, let alone how best to integrate it into a marketing strategy. PR can be an especially effective marketing aid for medium and large businesses, helping to increase wider brand knowledge and improve sentiment...
With consumers becoming more and more cautious about how they spend their money and what types of companies they support, it’s important to get the message out there that your business is responsible and eco-friendly, so that consumers know that they can trust your...
An effective public relations department handles the image of a company and maintains it to a high standard in the eyes of the public, employees, investors, and stakeholders alike. To do this, it must maintain high levels of productivity and work rate, and there are...
For a business to experience growth, it needs revenue, and for that to happen, it needs customers. How do businesses get customers, though? Through good marketing and PR! Painting a picture of your company to the media through PR campaigns can first raise awareness...
Digital PR is an inseparable part of communicating in the digital age. While conventional PR is still being used to generate coverage and create a strong brand presence, the shift to digital means companies need to invest more in digital PR. Digital PR goes beyond...
The power of social media has never been more apparent, with the top social media influencers being able to reach and connect with millions of fans across several different platforms. Take PewDiePie, for instance, a Swedish social influencer with 119.8 million...
There are more similarities between online and offline retail than there are differences, which is exactly why they also have multiple similar needs as well. Maintenance of public relations is one of those common needs that all retailers share, whether they operate...
Working in a PR role can be interesting and exciting. You will be working closely with your team and clients to help promote both individuals and businesses to a wide audience. It can also be a very challenging job, one that requires thick skin and a sharp mind to...
Whether you are starting a new business, or you want to kick-start your current brand with a great promotional push, you want to make sure that you portray the correct image. This could be to new suppliers or your potential customers, so you’ll need to ensure nothing...
Did you know that there are currently 2.4 billion monthly active users on Facebook, making it the most popular social media platform worldwide? Furthermore, in the U.S alone there over 220 million users, with this figure expected to rise to an estimated 223.2 million...
Once you know who your target customer is, you must then find ways to win over this group, which is easier said than done. You need to keep your target customer in mind when making any kind of strategic decision, and when you do this, you should start to attract more...
What does it take to be successful in business? Although the following tips will not guarantee success in business, they are elements that every good business person needs in order to have a chance at success. From running your own business to working your way up the...