A supply chain can get interrupted due to several factors—geopolitical issues, bad weather, natural calamities, war or internal conflict, cyberattacks, workforce strikes, etc. This disruption put severe pressure on the companies and their logistical partners to...
Imagine you worked on a campaign for months, went through endless iterations, and launched it, only to find yourself under heavy public fire. This has actually happened with some of the world’s most famous brands—Pepsi’s Kendall Jenner campaign, and most recently, a...