The public relations industry, like many others, has experienced massive change over the years, as traditional PR continues to make the journey into the digital world. The fundamentals, however, remain the same: push your message out to a targeted audience in order to...
Today’s not-for-profit communicators need to rethink the way they share their message. The days of sending out a press release to a mass email list with donations received or information on their annual gala are long gone. Those sharing non-profit industry news should...
Are you active on Twitter? If so, are you using lists to get your message out and engage with those who can further enhance your efforts? If not, then let’s start with the basics: A list is a curated group of Twitter users. You can create your own, or subscribe to...
They say content is king, and no truer words have ever been spoken. In today’s digital world the amount of content available to us is truly epic. But how do you decide upon which sources to rely on? Those who stand out from the crowd are those whose content is...
Giving Tuesday, which refers to the Tuesday after U.S. Thanksgiving, was created in response to the commercialization and consumerism of Black Friday and Cyber Monday. The movement was launched in 2012 by the 92nd Street Y, a cultural institution and community center...
Recently, MediaMiser and Bulldog Reporter hosted a unique webinar with Cameron Gordon, Communications Lead at Twitter Canada. The topic: Understanding Periscope for PR. If you’re in PR and have not heard of Periscope, you may need to crawl out from under that rock and...
Got some great news to share but not sure how to get it out there? Despite what you may have heard, the press release is not dead. It can still be the most effective way to relay information to the press, and ultimately the public. But it does take a certain skill to...
Like all good PR companies, you have been submitting some of your great campaigns and winning awards, right? Award wins are great for any kind of company but if you’re a PR firm, you know exactly what to do with this new accomplishment. Right? If not, here are some...
You’ve just completed your latest book and laid it to rest on the nightstand, and now you need to take a trip to the bookshop (or visit their online store) to pick up something new. Without anything specific in mind, you walk through the front doors of a behemoth...