For decades, investor relations teams and their PR brethren have had what I would consider to be an “Either/Or” relationship. Either PR and IR get along well, which results in an organization whose investors are happy due to strong financials and a strong brand. OR …...
As the digital world has exploded, there has always been a slightly enviable view that PR professionals bestow upon their ad industry brethren. There is lowered client pressure to make placements, as ad spots tend to be guaranteed by their nature (although I’ll remain...