Agility News & Reports
How PR Teams Really Feel About Their AI Visibility

How PR Teams Really Feel About Their AI Visibility

With an exponential rise in zero-click searches and AI-generated traffic, ask any PR professional whether AI visibility matters, and the answer will be a resounding yes. However, ask whether they feel in control of it, and the confidence drops. That gap between...

What the Data Tells Us About AI Visibility in 2026

What the Data Tells Us About AI Visibility in 2026

For our 2026 research report, Closing the AI Visibility Gap, Agility PR Solutions analyzed 24,480 prompt-and-answer pairs across ChatGPT, Perplexity, Gemini, and Claude, capturing 183,004 brand mentions and 177,487 citations across 48 industries. The aim was to...

5 Ways Agentic AI is Changing Media Intelligence Reporting

A 5-minute recap of our recent Agility Agent webinar  Creating a media intelligence report has traditionally meant hours of searching for coverage, filtering out non-essential coverage, spotting meaningful trends, analyzing sentiment, and turning it all into something...

The World Cup isn’t one story. It’s at least six.

The World Cup isn’t one story. It’s at least six.

We read the first week of the 2026 tournament the way a newsroom does — then sorted every article into a map of what the coverage was actually about.  Share of first-week coverage, by topic  The matches are the obvious story. Across roughly 2,000 articles, on-field...

Top 5 Tools to Monitor AI Visibility for PR in 2026

Top 5 Tools to Monitor AI Visibility for PR in 2026

For years, PR measurement meant tracking coverage volume, sentiment, and reach across news and social channels. While these channels remain important, AI usage has grown exponentially and is now a leading driver of traffic and brand discovery. Industry research shows...

5 Tools To Effectively Monitor Brand Reputation

5 Tools To Effectively Monitor Brand Reputation

Brand reputation is the collective public perception of your brand or organization among your target audience, shaped by your image, performance, and values. It is an integral part of a successful business, with 88% of customers stating that brand reputation and trust...

Closing the AI Visibility Gap: What PR Teams Need to Know 

AI is changing how people discover, compare, and trust brands. Search is no longer limited to traditional results pages, and brand reputation is no longer shaped only by what audiences see in news coverage, owned channels, or social media.  Increasingly, brands are...