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Analysis
The evolution of PR in the post-pandemic era

The evolution of PR in the post-pandemic era

The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio. Social media is another major influence in the PR landscape, and one that has revolutionized the field, opening it up to new channels of...

5 ways to help you manage your influencers

5 ways to help you manage your influencers

Influencer marketing provides an effective strategy to reconnect with customers personally. A 2020 study showed that more buyers—at least six out of ten—trust influencers over brand ads. However, like every other relatively new marketing strategy, marketers still...

7 ways to leverage emails as a key revenue generating channel

7 ways to leverage emails as a key revenue generating channel

Emails are a lifeline for many businesses. From small online shops to e-commerce giants, every business leverages emails to reach out to their audiences consistently over time. Not only that, emails can nudge them with context information at every point of their...

3 creative ways to utilize social media in PR campaigns

3 creative ways to utilize social media in PR campaigns

These days, public relations and social media tend to go hand in hand because the role of PR is to generate positive press for a company, and social media is the place where people will see that positive press coverage. Most companies understand that the role of PR...

7 effortless methods for B2B lead generation

7 effortless methods for B2B lead generation

B2B lead generation is the process of recognizing your target customers and encouraging them to buy your company's products and services. It allows you to identify market segments that are likely to respond to your pitch. You can also use it to reach that segment more...

Content marketing is hard. So, what can you do about it?

Content marketing is hard. So, what can you do about it?

Every year, marketers learn more about what consumers want. And every year, consumers want something a little different. The constant innovation is part of what makes the work interesting, but it also highlights a frustrating truth. In marketing content, precision is...

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