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Analysis
How to avoid greenwashing in your brand messaging

How to avoid greenwashing in your brand messaging

Global sustainability is a high priority for nearly 60 percent of American consumers. People are more interested in eco-friendly products and practices, and big and small businesses alike have noticed. With that in mind, it could be good for your business to center a...

10 handy online tools to quickly create brand assets

10 handy online tools to quickly create brand assets

Brand assets, such as fonts or color schemes, are parts of your brand that separate your business from another. At least, that’s what they should do. If you don’t have a brand identity or you don’t have a way to create your assets quickly, you won’t be able to stay...

7 types of videos to boost your content marketing strategy

7 types of videos to boost your content marketing strategy

Content marketing is something that all businesses can benefit from, but how video fits into your strategy is the right question to ask. Understanding the role that a video plays in your overall content marketing push is essential to make the right choices when...

6 ways PR works to improve your company’s finances

6 ways PR works to improve your company’s finances

Your public relations team is essential for building a positive reputation that attracts customers and builds revenue. The state of your company's finances is directly related to your public relations strategies. Learn more about the various ways that your PR team...

3 ways to capitalize on media coverage

3 ways to capitalize on media coverage

Companies that have managed to score the coveted media coverage that many other businesses have tried to achieve for a long time aren't at the end of their journey. In fact, generating positive media coverage is just one of the many steps that companies need to take...

8 steps to take to deal with a reputational crisis

8 steps to take to deal with a reputational crisis

Navigating a severe reputational crisis is a nightmare for any PR manager. It can be anything, from a data breach to a failed promotional campaign and employee-related issues. Due to social media sites, such crises become more frequent as even a minor adverse event...

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