Analysis
8 tactical ways to use email campaigns for PR

8 tactical ways to use email campaigns for PR

Public relations has a direct impact on your brand visibility and how people relate to you. If public relations is directly proportional to brand awareness, email marketing also influences the reach of your brand. In other words, PR and email marketing can work in a...

6 ways to measure the results of a PR campaign

6 ways to measure the results of a PR campaign

PR is a tricky field. Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working? Some of the results of your campaign, such as heightened brand recognition in the general...

5 tactical tips to effectively pair content and design

5 tactical tips to effectively pair content and design

When you're working to create a content strategy, there are typically two priorities: creating exceptional visual content and building content that is more engaging. If you have great content, it can still appear to be boring without a touch of design. Plus, it's been...

In the crosshairs of a critic? Take these 3 key steps

In the crosshairs of a critic? Take these 3 key steps

Not long ago, I provided counsel to an organization subjected to what they believed was a social-media smear campaign. In a nutshell, a former organizational member—terminated about 18 months earlier due to various professional shortcomings—began making allegations...

7 tips for building an engaging personal social media brand

7 tips for building an engaging personal social media brand

Creating a personal social media brand allows you to establish an online identity that moves you towards achieving a number of personal, professional, or business goals. Personal branding allows you to manage and optimize how you come across to others. And by using...

6 essential skills PR pros should possess in 2020

6 essential skills PR pros should possess in 2020

To become a successful PR professional, there are certain skills you must possess. With the rise of technology and many other digital channels, having a degree isn't enough for a successful career. To keep up with the competition, you need to develop yourself also. In...

10 social media blunders you’re probably making

10 social media blunders you’re probably making

Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. It builds connections with potential brand advocates, maintains a feeling of meaningful partnership, and holds the possibility of viral spread for...

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