Analysis
Crafting a winning PR strategy from purpose to pitch

Crafting a winning PR strategy from purpose to pitch

Reaching new people and attracting more consumers is best done through public relations. There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and...

How cold outreach has changed—and what works today

How cold outreach has changed—and what works today

Typically, cold outreach involved emailing a journalist or site owner who you’d never connected with before. These days, it’s not so different in that people are still emailing new prospects they have never met. But, it’s easier than ever before to slowly build...

3 steps for running an effective blogger outreach campaign

3 steps for running an effective blogger outreach campaign

Blogger outreach is the process of reaching out to bloggers, often via email, and the primary goal of is generally some form of link building. That could be a guest post request or a link insert request. Blogger outreach is also used to create brand awareness, PR, and...

PR 101 in 2021: Life in a changing public relations landscape

PR 101 in 2021: Life in a changing public relations landscape

As public relations professionals, we wear many hats. We are the image shapers, the brand builders, the media handlers, the crisis managers. We are also tasked with communicating quickly with a range of stakeholders—from customers and investors to business leaders,...

7 leading metrics to measure the success of your PR campaign

7 leading metrics to measure the success of your PR campaign

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...

PR during the pandemic: How digital drives COVID success

PR during the pandemic: How digital drives COVID success

The pandemic has touched on every single business and industry around the globe. While some ended up benefitting from people increasingly relying on digital services, others ended up in seemingly impossible situations where they couldn’t operate properly with the...

PR storytelling: More than ever, home is what you make of it

PR storytelling: More than ever, home is what you make of it

The home is a blank canvas, filled with possibilities when it comes to making enhancements, updating design and adding new technology. There are hundreds of products and services that owners can consider for their homes—suitable for both inside and out. And, when it...

6 tips for using LinkedIn to grow your PR network

6 tips for using LinkedIn to grow your PR network

LinkedIn is the most popular social networking platform for professionals. The platform offers an excellent way to expand your PR network, make connections, and pitch stories. To make the most of the professional networking opportunities on LinkedIn, though, you need...

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