If you're looking to improve your PR strategy, you should consider using content marketing as a foundation. Content marketing can help you attract attention from the media, build relationships with key influencers, and more. This article will discuss eleven ways to...
As social media matures and multiplies, it's clear that traditional journalists are no longer the only avenue for media coverage and market exposure. Users can choose the content they prefer to follow, view, and engage with due to social media's diverse and...
The death of Michelle Alyssa Go, an Asian American woman who was pushed to her death in front of a New York City subway train in January, is not being investigated as a hate crime. But for many in the Asian community, the murder of the 40-year-old financial services...
Every public relations program has the risk of turning sour and producing negative publicity for the client. There is no way to prevent this from happening. The reasons are many: A new product might not stand up to the claims of the client that it is superior to...
Partnering with influencers to promote your products can do wonders for driving your brand awareness and sales. According to Influencer Marketing Hub, 68 percent of marketers are going to spend more on it in 2022. The challenging part here is to ensure that the...
In 2022, SEO will be more important than ever. Google’s search engine has become increasingly sophisticated in recognizing quality content and what their users really require. As SEO ranking becomes ever more competitive, it is becoming increasingly important for...
PR trends continue to evolve in 2022. As we see e-commerce sales climb and social platforms such as TikTok hit an all-time high, it’s no surprise that PR has become a completely digital affair in the last few years. However, on the back of Facebook’s 2021 Meta...
Over the past several years, a heightened awareness around diversity, equity and inclusion (DEI) has led countless organizations to examine their operations, personnel and overall public relations and communications. These efforts are to be commended, especially as...
In today’s changing media landscape, it has become harder to secure an editorial opportunity. Many media outlets have moved to a ‘pay to play’ business model where brands will have to pay a cost to secure a sponsored segment in morning shows on TV and radio or an...
Reflections on how public relations agency culture can drive mental health disorders and best practices in supporting your employees in 2022 Anyone in the marketing industry will tell you that public relations professionals are wired differently. They’re gregarious....
Effective communication before the pandemic was already a challenge for a lot of businesses. The new normal has brought around changes that no one had expected in terms of their severity and their wide-ranging implications. 9 percent of small businesses in the US...
One of the most important steps of starting a business is creating a unique brand name. With a good name, a business can grow more than a business with a bad name, which can obstruct success. Entrepreneurs often think that they know what it takes to create a unique...