It's indeed a little disheartening to spend hours creating content only to find it's not resonating with your audience. But, it's not the end of the world. If you're struggling to get content engagement, this article is for you. Customer engagement is the act of...
The traditional press release isn’t enough: Why businesses must embrace standalone multimedia
Think about the content you’ve consumed online today. Maybe you listened to a podcast on the way to work, scrolled through Instagram while you waited for the elevator, or watched a couple YouTube videos during your lunch break. If you’re like most Americans, a heavy...
How to leverage influencers for your SEO campaign strategy
If it wasn’t already apparent that the battles in digital marketing are won and lost based on the thoroughness and the scale of company strategy, then you weren’t paying close enough attention. The reality is, as marketing has become more and more of an...
5 reasons why influencer marketing is vital for PR strategy
PR thrives on word-of-mouth. In this day and age of social media dominance, the importance of influencer marketing for PR strategy should never be undermined. Don’t take it from us. Marketers agree on it too. Here is an indicator of this overall positive sentiment....
6 ways media monitoring insights can improve customer service
Your customers are talking about you online whether you like it or not. The question is, what are you going to do about it? Ignoring customer feedback that's being shared on social media and other online channels is a huge mistake. In fact, it can lead to some pretty...
Incorporating storytelling into your B2B influencer marketing
These days, many companies in the B2B industry are facing a lot of marketing challenges, which makes it difficult for them to cut through the crowded market and generate results. In all of their promotional efforts, they have to focus on connecting with new consumers,...
5 PR crisis management mistakes you should avoid
No matter how big your business may be, no company is invulnerable to a PR crisis. An ever-present threat to your brand's reputation and social standing, there are many rights and many wrongs when it comes to PR crisis management. Learning how to avoid the pitfalls of...
13 winning PR tips for new entrepreneurs
PR can be a great way to get the word out about your business if you're a new entrepreneur. The world of business is full of opportunities, and there are plenty of resources, from registered agents to PR consultants to help you get started. But as with anything, it's...
How franchise brands leverage PR to get more leads: All you need to know
“If I was down to my last dollar, I would spend it on PR.” Those are the famous words of one of the greatest business minds, Bill Gates. So, why would he make such a bold statement? As PR practitioners, we would say that it is because he has seen the transformative...
11 all-too-common public mistakes made by people without media training
In Man on Fire, Denzel Washington plays a bodyguard who says, “There’s no such thing as tough. There’s trained and untrained.” Although he was talking about violence in the close protection industry, his advice also applies to media and public relations. You can be as...
The multiple ways the gig economy could save the PR agency business model
About a decade ago, layoffs and lack of growth were rampant in the public relations industry. Seemingly overnight, canceled contracts and reduced budgets became a thing of the past. The pandemic has caused many professionals to switch their focus from a traditional...
11 top tips for engaging with journalists on Twitter
Journalists play an important role in shaping public opinion. There are few professions only that can equal or surpass the impact journalists have on the socio-economic and political landscape. An association with journalists can do wonders for your brand image. Not...