Analysis
What’s trending in 2020—and how can brands best adapt?

What’s trending in 2020—and how can brands best adapt?

With more than half of the world’s population on the internet, growth is now beginning to slow down. Estimates are that the current 3.6 billion users will increase 6 percent this year, a slight drop from the 7 percent last year, but shipments of cell phones already...

Marketing in the Year of Smart Living—are we well?

Marketing in the Year of Smart Living—are we well?

Welcome to the Year of Smart Living. Consumers are hyper focused on health and wellness, filled with so much hope and promise for a better future that the category has exploded to $4.2 trillion. At the heart of that growth is the idea that tech and innovation have the...

Why AB5 and PROAct legislation pose dangers for solo PR pros

Why AB5 and PROAct legislation pose dangers for solo PR pros

If they pass, two pending pieces of legislation will have a profound impact on the PR industry: California Assembly Bill 5 (AB5), which extends employee classification status to gig workers, and the federal H.R. 2474 (PROAct), which amends the National Labor Relations...

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