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Analysis
Media monitoring during a global crisis: 6 best practices

Media monitoring during a global crisis: 6 best practices

The COVID-19 pandemic sent the world into a frenzy, and brands were no exception. While many companies shared messages about staying safe at home, some brands like the David Suzuki Foundation found more creative ways to engage with their community in such a...

The 9 necessary SEO KPIs every business should be tracking

The 9 necessary SEO KPIs every business should be tracking

Building relationships and opening up communication with the general public isn’t always the easiest thing to do. There are so many pitfalls for PR today making it almost impossible to tell whether your content just isn’t relevant or if it hasn’t got the anticipated...

Why you should be researching competitors on social media

Why you should be researching competitors on social media

Companies that are able to succeed on social media platforms will be fast to evolve, and can focus on continuously improving their business. When a business is constantly able to improve its social strategy, it finds new and better ways to share its story, connect...

8 must-know SEO hacks to rocket your rankings

8 must-know SEO hacks to rocket your rankings

Is your business struggling to reach customers? That’s probably because of poor SEO practices. Customers use search engines like Google to look for products and services. If your business doesn’t show up on the top of the search results page, there’s an extremely low...

People-based adaptive marketing—4 examples of success

People-based adaptive marketing—4 examples of success

People-based adaptive marketing takes a personal approach to marketing, allowing businesses to customize messaging and deliver campaigns at optimal times. People-based adaptive marketers sponsor hackathons these days. Hackathons are events that bring together internal...

7 common PR mistakes your brand needs to avoid

7 common PR mistakes your brand needs to avoid

There are good reasons why the PR market is booming and slated to hit $93 billion by 2021—it’s a challenging field to handle. PR companies are well aware of this, and high prices mean that not everyone can afford to engage them. Thankfully, there are many tools that...

The critical role of PR in supporting the sales funnel

The critical role of PR in supporting the sales funnel

The buyer's journey happens in a few different phases. Before becoming a customer, the buyer seeks approval that the company they chose is the right decision. As they go through the sales funnel, the customer gets to know the vendor. The experience they gain will...

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