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Analysis
6 steps to budgeting for an efficient PR strategy

6 steps to budgeting for an efficient PR strategy

Public relations can make or break your business no matter what industry you’re in. That’s why having a good PR strategy is essential. That being said, it can be challenging to know if you’re doing PR right. Are you spending too much or too little on your strategy? No...

7 strategic tips for marketing to specific audiences

7 strategic tips for marketing to specific audiences

Every product or service needs to be marketed to one or more particular audiences. It can often be difficult to determine which audiences to market to and how best to market to them, so here are seven tips for marketing to specific audiences. 1. Generate leads Lead...

4 brand-boosting ways PR and marketing go hand-in-hand

4 brand-boosting ways PR and marketing go hand-in-hand

Traditionally, the public relations team focused on protecting the brand reputation, while it was the job of marketing to get the sales. These days it doesn't make sense for the two teams to work in silos. If your company is still treating PR and marketing as...

How to create a PR marketing funnel 

How to create a PR marketing funnel 

You know what sales and PR experts have in common? Relationships. Since their goals and methods vary, both sides may never agree, but there’ll be no headway if they lack strategic relationships. Think about it. A transaction can only happen when there’s a buyer-seller...

5 ways to adapt content marketing in the age of COVID-19

5 ways to adapt content marketing in the age of COVID-19

COVID-19 has changed much about how we live, and while an end to the pandemic is in sight, content marketers must be vigilant in adapting to people’s needs. Buyers’ shopping habits have changed in terms of what they buy and how they buy it. Restricted budgets have...

4 communication mistakes that could be costing you clients

4 communication mistakes that could be costing you clients

In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013. Almost a year later, Yahoo, yet again, announced that...

6 reasons why SEO proxies are essential for your business

6 reasons why SEO proxies are essential for your business

Online businesses have seen rapid growth through the utilization of digital technologies. There isn’t a better time for businesses to shift online. Have you any idea of how SEO proxies can be a boon for your business? A proxy is a service that helps users protect...

5 ways to get your marketing plans back on track

5 ways to get your marketing plans back on track

The huge disruptions over the past 18 months have forced many businesses to shift their focus from long-term plans to deal with the immediate impact of quarantine measures and restrictions to everyday life. Marketing plans and campaigns have been put on hold or...

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