Analysis
10 questions PR pros should be asking SEO agencies

10 questions PR pros should be asking SEO agencies

Historically, SEO and PR have co-existed with some occasional friction, with PRs being frustrated that SEOs are trying to steal their thunder and SEOs not fully appreciating the powerful relationships that PRs have built with the media over many years. It’s true to...

4 ways to diversify content for knowledgeable audiences

4 ways to diversify content for knowledgeable audiences

The production and dissemination of compelling content has grown in significance throughout the growth of the internet. What began as a fun way for people to share information and opinions morphed into a key marketing and branding tool for the business world—and...

How to combine digital PR with SEO for outstanding results

How to combine digital PR with SEO for outstanding results

To understand how to successfully combine digital PR with SEO for outstanding results, it is vital to know the main differences between these two areas. While digital PR focuses on building brand awareness through communication with PR agencies, bloggers, journalists,...

6 trends that will impact the PR profession in 2021

6 trends that will impact the PR profession in 2021

2020 was a year of radical change for nearly every industry—to put it kindly. The COVID-19 pandemic shifted how we all live and work seemingly overnight. Mandated closures, concerns over the virus, and other factors led to an increase in ecommerce adoption, a rise in...

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