Analysis
The role of earned media in lead generation

The role of earned media in lead generation

Marketing and communications professionals constantly field questions as to how their team’s activity, campaigns and programs contribute to ROI. Often, we’re asked “can we really grow our business with a flashy headline, or a tweet?” While tactics like email...

Developing intuition to tell a brand story data can’t

Developing intuition to tell a brand story data can’t

When we have key decisions to make, we look outside for the answer. We turn to Google, we read books, we ask our friends, we consult experts. Rightly so, we use information to try and make well-informed and smart decisions, grounded in reality. When actually, we are...

Things about PR that I question as a 30-year industry vet

Things about PR that I question as a 30-year industry vet

For years, the public has had a low opinion of the public relations business—maybe even lower than they have of used car salesmen. But some PR practitioners, like myself, who entered the PR business after being a journalist, also have found fault with an aspect of...

Navigating the media in 2020—what PR pros should know

Navigating the media in 2020—what PR pros should know

Reading the news this year, it seems as though another major story breaks and upends the status quo every day. Between the coronavirus outbreak, a struggling economy, calls for racial justice, environmental catastrophe and a highly contested presidential campaign,...

PR crisis playbook: Lessons learned from recent crises

PR crisis playbook: Lessons learned from recent crises

Public relations crises can happen anytime. Professional marketers should stay alert for them to learn key lessons and strategies adopted to manage such crises. With different brands responding to PR crises uniquely, their replies and approaches in the event of a PR...

The 5 best ways to get your brand noticed

The 5 best ways to get your brand noticed

As a PR and marketing agency, a new client can come in either door. Sometimes they are well-established in their industry… and that’s the problem. They don’t think they have any news to share. Sometimes they’re a new company—all aglow with that start-up vibe—and now...

4 steps to help your PR agency win more RFP bids

4 steps to help your PR agency win more RFP bids

For PR agencies, crafting and submitting RFP bids consistently requires a massive effort. A team must put long hours of thought and writing in their goal to stand above their competitors and win their bid. In the end, it’s the agency that works hardest at their RFP...

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