When the history of PR crises is written, February 9, 2021, will certainly be a day that will be highlighted. On that day, news stories covering three major facets of American society—business, sports and politics—made headlines, despite the best efforts of PR crisis...
Historically, SEO and PR have co-existed with some occasional friction, with PRs being frustrated that SEOs are trying to steal their thunder and SEOs not fully appreciating the powerful relationships that PRs have built with the media over many years. It’s true to...
The production and dissemination of compelling content has grown in significance throughout the growth of the internet. What began as a fun way for people to share information and opinions morphed into a key marketing and branding tool for the business world—and...
The last year has been fraught with challenges for every business. Employees have been working from their dining room, many have been furloughed and others have lost their jobs and source of income. In the grand scheme of things, PR and marketing may have come off...
Press conferences are glamorous. Account people like to work on them because they are exciting. Clients approve staging one because they expect a large media turnout for their event, which they believe will impress their bosses. But press conferences are dangerous...
Influencer marketing has quickly become one of the most sought after modes of marketing and this has skyrocketed the demand for influencers, too. One of the major reasons for this is that consumers engage with them regularly. In fact, 61 percent of consumers said that...
Email is still one of the most popular ways PR experts contact people at scale. The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns. But if you’ve used...
Teams across the world were affected by the COVID-19 pandemic and marketing teams were no exception. As we enter 2021, it’s more crucial than ever that businesses pivot their communications strategies to survive and grow in these continued chaotic times. With so many...
To understand how to successfully combine digital PR with SEO for outstanding results, it is vital to know the main differences between these two areas. While digital PR focuses on building brand awareness through communication with PR agencies, bloggers, journalists,...
When choosing a bank to open a personal account you always seem to hear the same things around low fees, dedicated customer service, savings opportunity, what other services they offer, etc. You can essentially walk into any major bank in every region of the U.S. or...
The new normal is bringing a big platter of company changes to the table in 2021. Among them is a move to encourage and promote more diversity in the workplace, as reported in an earlier article. In mid-December, career site Comparably released the results of its...
2020 was a year of radical change for nearly every industry—to put it kindly. The COVID-19 pandemic shifted how we all live and work seemingly overnight. Mandated closures, concerns over the virus, and other factors led to an increase in ecommerce adoption, a rise in...