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Analysis
4 email copywriting tips your recipients will love

4 email copywriting tips your recipients will love

Email copywriting is one of the main elements of email marketing. It can also be pretty confusing for marketers since convincing prospects and inspiring them to follow the action you want can seem next to impossible. But nailing email copywriting can have the...

How to avoid greenwashing in your brand messaging

How to avoid greenwashing in your brand messaging

Global sustainability is a high priority for nearly 60 percent of American consumers. People are more interested in eco-friendly products and practices, and big and small businesses alike have noticed. With that in mind, it could be good for your business to center a...

10 handy online tools to quickly create brand assets

10 handy online tools to quickly create brand assets

Brand assets, such as fonts or color schemes, are parts of your brand that separate your business from another. At least, that’s what they should do. If you don’t have a brand identity or you don’t have a way to create your assets quickly, you won’t be able to stay...

7 types of videos to boost your content marketing strategy

7 types of videos to boost your content marketing strategy

Content marketing is something that all businesses can benefit from, but how video fits into your strategy is the right question to ask. Understanding the role that a video plays in your overall content marketing push is essential to make the right choices when...

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