To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. Marketing strategies constantly require makeovers based on the latest trends, technology development, new analytics, and, more importantly, customer...
Do you have a well-documented and defined content marketing process that you and your team diligently follow? For most of you, the answer is probably no. You may have a loosely-defined system in place, but not a well-defined content marketing process. But, why does it...
Marketing and communications professionals constantly field questions as to how their team’s activity, campaigns and programs contribute to ROI. Often, we’re asked “can we really grow our business with a flashy headline, or a tweet?” While tactics like email...
When we have key decisions to make, we look outside for the answer. We turn to Google, we read books, we ask our friends, we consult experts. Rightly so, we use information to try and make well-informed and smart decisions, grounded in reality. When actually, we are...
I love talking to my clients. It’s why I do what I do: I get to work with great people, who are at interesting companies, doing genuinely innovative things, and have compelling stories that we get to help share with the world. When my phone rings or an email comes in...
For years, the public has had a low opinion of the public relations business—maybe even lower than they have of used car salesmen. But some PR practitioners, like myself, who entered the PR business after being a journalist, also have found fault with an aspect of...
Reading the news this year, it seems as though another major story breaks and upends the status quo every day. Between the coronavirus outbreak, a struggling economy, calls for racial justice, environmental catastrophe and a highly contested presidential campaign,...
Public relations crises can happen anytime. Professional marketers should stay alert for them to learn key lessons and strategies adopted to manage such crises. With different brands responding to PR crises uniquely, their replies and approaches in the event of a PR...
As a PR and marketing agency, a new client can come in either door. Sometimes they are well-established in their industry… and that’s the problem. They don’t think they have any news to share. Sometimes they’re a new company—all aglow with that start-up vibe—and now...
Market dynamics are shifting fast to mobile shopping,increasingly challenging brands to get ahead of evolving consumers. Unfortunately, traditional market research tools—surveys and focus groups—fail to adequately engage consumers in the mobile commerce environment....
As the digital and traditional business landscape continues to evolve, businesses of every size are continuing to invest or turn to PR to market themselves to a new customer base or uphold relationships with existing customers. Be it earning consumers’ trust,...
For PR agencies, crafting and submitting RFP bids consistently requires a massive effort. A team must put long hours of thought and writing in their goal to stand above their competitors and win their bid. In the end, it’s the agency that works hardest at their RFP...