Brands seeking to generate more sales and grow their markets need to focus on social media. Pre-pandemic numbers gathered by a Pew Research Center survey showed 72 percent of Americans use it to connect with others, follow the news, share information, and be...
The big challenge of every e-commerce business working to promote their work online is to increase its visibility as a brand. The harsh truth is that people find many, many products that, at first glance, might not be that different from yours. So, if you want your...
Now that we are in 2020, the power that a properly-devised PR strategy has on LinkedIn is a well-known fact. When it comes to social networks, you can always count on LinkedIn as the pillar of online presence and the legitimacy of your business. So a well-executed PR...
In today’s “intelligent” era, you have to be familiar with multiple relevant concepts, especially in the ever-dynamic field of public relations. While artificial intelligence is the most recent to impact public relations, other more “real“ intelligent forms are also...
The approach to a company’s marketing depends on a wide variety of factors, including the niche the company works in. However, marketing is an incredibly dynamic field across all industries. There are constantly new tools and techniques appearing on the...
Just days after top officials at four international technology companies appeared before a Congressional committee, one of these companies—Facebook—responded to complaints that the social media giant is still not doing enough to protect users from bad actors online....
Whether you are wanting to share the news of a prestigious new client, an innovative new offering, or a successful implementation, it’s never a simple task to get the attention of the right media outlets on your preferred timeline. Throw in a worldwide pandemic, an...
When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause. In the face of prolonged economic disruption, businesses have had to remain resilient and show agility to adapt and survive. A silver lining: as the UK economy...
It seems like a lifetime ago that we began to read reports of a virus emerging at the end of 2019. As states issued stay-at-home orders, closed businesses, colleges, and schools, and cancelled large-scale events, marketing communication professionals searched for ways...
Many marketing types depend on the target audience. College marketing campaigns are focused on students, their needs, and their preferences. This niche can be very profitable if approached thoughtfully, but it’s necessary to find the best techniques for influencing...
With many businesses shutting down and many others slashing budgets, these are certainly tricky times for marketing and PR agencies. In order to survive, you need to have a strong retention strategy in place that’s focused on adding value to existing clients and...
The practice of marketing across a variety of platforms, including email, the website blog, social media, digital PR, apps, printed ads, retail location, as well as promotional events is called all-platform marketing. This is an approach that can allow businesses to...