Public relations can make or break your business no matter what industry you’re in. That’s why having a good PR strategy is essential. That being said, it can be challenging to know if you’re doing PR right. Are you spending too much or too little on your strategy? No...
Every product or service needs to be marketed to one or more particular audiences. It can often be difficult to determine which audiences to market to and how best to market to them, so here are seven tips for marketing to specific audiences. 1. Generate leads Lead...
Traditionally, the public relations team focused on protecting the brand reputation, while it was the job of marketing to get the sales. These days it doesn't make sense for the two teams to work in silos. If your company is still treating PR and marketing as...
You know what sales and PR experts have in common? Relationships. Since their goals and methods vary, both sides may never agree, but there’ll be no headway if they lack strategic relationships. Think about it. A transaction can only happen when there’s a buyer-seller...
COVID-19 has changed much about how we live, and while an end to the pandemic is in sight, content marketers must be vigilant in adapting to people’s needs. Buyers’ shopping habits have changed in terms of what they buy and how they buy it. Restricted budgets have...
In September 2016, Yahoo confirmed a 2014 data breach that affected 500 million of its customers. Then, three months later, the company announced another breach that exposed one billion accounts to hackers in 2013. Almost a year later, Yahoo, yet again, announced that...
One year ago on August 26, 2020, the sports world came to a halt, when athletes refused to play because of the police shooting of Jacob Blake in Kenosha, Wisconsin—giving merit to what I’ve told many clients over the years: It’s way past the time for sports marketers...
Online businesses have seen rapid growth through the utilization of digital technologies. There isn’t a better time for businesses to shift online. Have you any idea of how SEO proxies can be a boon for your business? A proxy is a service that helps users protect...
The huge disruptions over the past 18 months have forced many businesses to shift their focus from long-term plans to deal with the immediate impact of quarantine measures and restrictions to everyday life. Marketing plans and campaigns have been put on hold or...
In marketing, there will always be good and bad ways of engaging with your customer base, and telling them apart can often be tricky, especially when looking at a constantly evolving e-commerce landscape. Understanding the different steps a buyer goes through in their...
When people search for products/services relevant to your niche, you want to be among the top results so as to attract more clicks. After all, clicks are a key differentiator between a failing business and a thriving one. And guess what? You can drive clicks (and a...
If you build it, they will come. A succinct yet powerful statement that’s been prominently referenced for nearly four decades, since we all heard the hauntingly inspiring whispers in 1989’s “Field of Dreams.” But unlike a magical baseball diamond in Iowa where the...