Analysis
3 winning ways to amplify your PR content

3 winning ways to amplify your PR content

Public relations is all about connecting and engaging with a company’s target audience through compelling and valuable content. There are various tried and true PR strategies that tend to work for many businesses. However, implementing them with the right tips will...

PR or marketing—which one is more important?

PR or marketing—which one is more important?

When starting companies, plenty of business owners start wondering whether they need public relations or marketing, and even wonder what the difference between the two is. With marketing, it’s all about promoting a brand and its products or services to a target...

8 time-honored strategies to improve your PR performance

8 time-honored strategies to improve your PR performance

Working in public relations is a challenging, yet satisfying job that requires creativity, focus and good communication skills. Even the most seasoned PR professionals can struggle with keeping their business fresh and innovative, however. Here are eight great ways to...

5 comms strategies to make your small business stand out

5 comms strategies to make your small business stand out

Being the owner of a small business is filled with many challenges. Making your business stand out from the competition can be difficult and you may not know where to begin. Thankfully, there are some simple things you can do to highlight the unique aspects of your...

3 ways to use email for effective crisis communication

3 ways to use email for effective crisis communication

As with any important communication, the medium of the message matters. While public statements and interviews are important because of the reach that accompanies them, sometimes in a crisis another medium may be more effective or appropriate. Emails are a powerful...

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