With the pandemic looming large, many public relations managers have donned the hats of crisis managers for their companies. They have become a bridge between brands, consumers, and stakeholders. But why? Because the PR industry is struggling. Their challenges are...
It’s not a secret that when businesses keep their customers happy, they stay customers. When they are unhappy, they leave. Exceptional customer satisfaction is crucial for business growth and for maintaining brand image. Research done by American Express found that...
Public relations is all about connecting and engaging with a company’s target audience through compelling and valuable content. There are various tried and true PR strategies that tend to work for many businesses. However, implementing them with the right tips will...
Apart from their millions of followers on social media channels, brand endorsements, and large fanbases, influencers are exactly like everyone else. A social media influencer is a person who creates content on their various social media channels, which establishes...
According to Edelman’s 2021 Trust Barometer, business has emerged from the past year’s tumult as our most trusted institution—considered more credible than the media by the American public. In fact, fewer than half of all Americans acknowledge any kind of trust in...
When starting companies, plenty of business owners start wondering whether they need public relations or marketing, and even wonder what the difference between the two is. With marketing, it’s all about promoting a brand and its products or services to a target...
All PR pros covet the secret to putting together an email sure to catch the attention of a journalist. It’s why pitching is always a hot topic—professionals involved in media relations want to know how they can improve and what they can do to make their emails...
There’s an old adage among military men: Once the battle begins, much of the preparations are useless. The same is true in our business, as PR practitioners are aware. Often, the detailed crafted program does not satisfy the client—and even if it does, results are...
The global pandemic has had a big impact on every single industry, and the businesses that managed to continue operating likely used PR and marketing strategies. PR professionals have learned plenty of lessons over the past year, including the importance of...
Working in public relations is a challenging, yet satisfying job that requires creativity, focus and good communication skills. Even the most seasoned PR professionals can struggle with keeping their business fresh and innovative, however. Here are eight great ways to...
Being the owner of a small business is filled with many challenges. Making your business stand out from the competition can be difficult and you may not know where to begin. Thankfully, there are some simple things you can do to highlight the unique aspects of your...
As with any important communication, the medium of the message matters. While public statements and interviews are important because of the reach that accompanies them, sometimes in a crisis another medium may be more effective or appropriate. Emails are a powerful...