Analysis
Why now is not the time to cut back on communications

Why now is not the time to cut back on communications

During a pandemic, so much of the news cycle is focused on what’s “breaking,” and many organizations will find it difficult to break through the noise and get traction in traditional media. As a result, some might think that slowing down communications efforts during...

5 surprisingly relevant tools for online PR research

5 surprisingly relevant tools for online PR research

There’s no shortage of PR-suitable tools out there in the online world, as a simple search in any decent engine will make abundantly clear—so many ways in which you can glean valuable insight for your PR campaigning: vast resources such as the Agility PR Solutions...

How to create unique experiences with interactive content

How to create unique experiences with interactive content

Most businesses and individuals already know the basics when it comes to creating good content. In fact, most people these days are already creating more content than they were just a couple of years ago. That’s precisely the challenge that everyone seems to be...

Is it too late to pandemic-proof your business? 

Is it too late to pandemic-proof your business? 

There are lessons to be learned from this current marketing environment. Not even the best prepared businesses could have planned for the economic fallout that is taking place during this pandemic. How should business owners and marketers respond? Is it too late to...

Why you need to spend more time on market segmentation

Why you need to spend more time on market segmentation

Every PR professional has unique strengths and preferences, and the endless quest for positive coverage is pursued using a wide variety of tools and techniques. I mention these things because they speak to two common mistakes. Firstly, some PR pros make the mistake of...

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