Analysis
How a strong online presence can be your brand’s best PR

How a strong online presence can be your brand’s best PR

Focusing your attention on assets like your website and social media accounts can help you engage with a broad audience. Unfortunately, it is not as simple as creating a website and calling it a day. You must also think about aspects of design like UX, or the user...

6 tips for using your PR skills to negotiate

6 tips for using your PR skills to negotiate

Negotiation skills can either help your business thrive or fail. When negotiating, be competitive and collaborative at the same time. You need to have powerful skills when it comes to negotiating—and these persuasive skills make all the difference between a leader and...

The Headline Effect: Why your titles matter in public relations

The Headline Effect: Why your titles matter in public relations

Whether you’re working on standard promotional material or dealing with a PR crisis, crafting a clear, powerful message is at the heart of business writing, but how much of your content does anyone actually read? It’s a pressing question and one that any journalist...

3 ways marketing teams can boost public relations

3 ways marketing teams can boost public relations

A good brand will likely remain the same—good, not great—unless its marketability is boosted. Unfortunately, many entrepreneurs often make the mistake of letting the fruits of their hard work slip into anonymity. It’s time marketers access their target market with...

Equality at work—where we’re at as we approach 2020

Equality at work—where we’re at as we approach 2020

Equal Pay Day may have started 13 years ago, but where has it gone since then? According to some reports, not very far. And that doesn’t include the federally-enacted Equal Pay Act of 1963. In November, Bloomberg reported that even media people at various news...

E-A-T, BERT and PR—mastering Google rankings in 2020

E-A-T, BERT and PR—mastering Google rankings in 2020

“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” -- Brian Clark If you’ve been keeping up to date on Google's ranking factors throughout 2019, then you’ve probably heard or read about Google's focus on E-A-T - Expertise,...

3 steps to simplifying your PR writing

3 steps to simplifying your PR writing

As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials—these messages must be crisp, clear, and concise. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied...

3 tips to bring home value from your PR internship, literally

3 tips to bring home value from your PR internship, literally

I grew up in southern New Jersey—minutes away from popular beach towns Ocean City and Cape May—with a single mom who, when I left for college, had a severe case of “empty nest syndrome.” To fill the void that comes with realizing your only child is growing up, my...

2020 vision—6 PR trends and predictions for the new year

2020 vision—6 PR trends and predictions for the new year

As we reflect back on the last 20 years, we’ve seen the role of the PR person become a more critical function within a company than ever before. 2020 marks a new decade for PR pros, with digital, video and content at the heart of what’s in store. The mainstream use of...

A look inside the engine of an influencer marketing agency

A look inside the engine of an influencer marketing agency

According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5 billion, with over a thousand different influencer marketing agencies in the world. And the number of agencies just keeps growing—which means...

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