Digital advertising has been flipped on its head. Apple’s changes to iOS14 have caused digital advertising prices to skyrocket across all major advertising platforms. CPM prices on Meta have jumped 61 percent YoY, causing performance marketing teams and agencies to...
How to align marketing and PR with your sales team
In business, your sales team is one of your most important assets. They represent your company to customers and are responsible for generating revenue. For this reason, your sales team must be aligned with your marketing and PR efforts. By aligning your departments,...
Tips for establishing brand longevity in a modern landscape
Brand longevity isn’t new—in fact, this measurement of cultural relevance and ongoing consumer engagement is on the rise as brands continue to look for a way to quantify long-term success. But this concept is more important than ever, especially as consumer behaviors...
Everything you need to know about social media branding
Consistent branding is crucial for the success of any business. Good branding makes it easier for customers to recognize your business. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty. Social media branding has...
Elevating your social media game to increase brand awareness
Social media marketing is an absolute must for almost all businesses today. Even multinational B2B firms like UPS and Intel run TikTok and Instagram accounts that boast millions of followers and promote their brand image. But not all social media accounts are up to...
11 proven ways to effectively use social media for PR in 2022
It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern. Having a direct...
10 ways to improve social media customer service
If you are in charge of social media customer service, the first thing that you need to know is that people who use social networks for customer service expect a lot more than they would from a company's main website. This means that your response to any customer...
Why TikTok is a top platform for elevating your customer experience
From feta pasta recipes to #SilhouetteChallenge videos, TikTok has introduced plenty of trends into the world. It’s become a place for people to share content and join communities, where it’s easy to bond over topics as silly as buffering videos or as serious as...
4 powerful tips to create an authentic PR campaign
The best PR campaigns are the well-planned ones. There is no way around this. The more effort you put into your campaigns, the better results you can expect. After all, a great PR campaign isn’t just a single post on social media or press release, it’s a multi-channel...
Can AI help fight fake news & misinformation? Here’s what we know
However information reaches you, whether from a physical newspaper or magazine, an online platform, or over the airwaves, there’s always the risk that what you hear or read may not be true. Fake news and misinformation are as old as human society itself, but the sheer...
The secret to finding balance in PR: Is “positive agility” the ultimate key?
The digitally-driven nature of our modern world makes it increasingly more difficult to disconnect and stay focused. It sounds counterintuitive that in order to maintain pace with the “always on” mentality of our society, one must identify how to truly separate (and...
11 email metrics that matter for your business in 2022
Email is without a doubt the most common form of digital marketing, with 62 percent of businesses using it to retain clients and customers. That's not surprising given how versatile and accessible email can be. With that in mind, it pays to think about what the right...