Analysis
The modernization of consumers—and what it means to PR

The modernization of consumers—and what it means to PR

In a 1974 episode of the popular “Bob Newhart Show,” Bob gave Emily a blender as an anniversary present hoping that it would help make her feel more modern. The well-intended gesture was no more successful than some of today’s brands in successfully recognizing and...

Media relations in the post-COVID world: 8 best practices

Media relations in the post-COVID world: 8 best practices

The COVID-19 pandemic brought big changes to the way people live and conduct business. Amidst this huge global change, the traditional ways of communication play a lesser role than in the past. With people shifting from going to an office to working from home, many...

More action than words on Martin Luther King Jr. Day

More action than words on Martin Luther King Jr. Day

Next week, the nation will observe Martin Luther King Jr. Day, a federal observance that honors the birth of civil rights leader Rev. Dr. Martin Luther King Jr. and provides a platform for organizations to communicate their commitment to his fight for equity and...

4 PR strategies to use when your business goes green

4 PR strategies to use when your business goes green

If you're running a business and you're in the process of becoming more sustainable, don't miss out on the gigantic opportunity for some great PR. Whether you've hired a PR strategist or you're doing it on your own, there are some tried and true techniques for getting...

5 ways to make your PR presentation amazing

5 ways to make your PR presentation amazing

As a PR professional, you probably spend large parts of your day fostering relationships with journalists. You're normally trying to convince other professionals in one way or another—tirelessly befriending people who can influence your brand's success. But there's...

6 tips for following up on email pitches without being annoying

6 tips for following up on email pitches without being annoying

Following up is as crucial as sending an email in the first place. If you’re pitching to someone, you cannot give up when they don’t reply to your first email. The real value and money lie in the follow up because it’s never really a ‘no’ unless they say it. This...

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