Analysis
5 surprisingly relevant tools for online PR research

5 surprisingly relevant tools for online PR research

There’s no shortage of PR-suitable tools out there in the online world, as a simple search in any decent engine will make abundantly clear—so many ways in which you can glean valuable insight for your PR campaigning: vast resources such as the Agility PR Solutions...

How to create unique experiences with interactive content

How to create unique experiences with interactive content

Most businesses and individuals already know the basics when it comes to creating good content. In fact, most people these days are already creating more content than they were just a couple of years ago. That’s precisely the challenge that everyone seems to be...

Is it too late to pandemic-proof your business? 

Is it too late to pandemic-proof your business? 

There are lessons to be learned from this current marketing environment. Not even the best prepared businesses could have planned for the economic fallout that is taking place during this pandemic. How should business owners and marketers respond? Is it too late to...

Why you need to spend more time on market segmentation

Why you need to spend more time on market segmentation

Every PR professional has unique strengths and preferences, and the endless quest for positive coverage is pursued using a wide variety of tools and techniques. I mention these things because they speak to two common mistakes. Firstly, some PR pros make the mistake of...

5 ways word of mouth can enhance your business PR

5 ways word of mouth can enhance your business PR

Word of mouth can be one of the most important elements of any business’s marketing mix. If you want to improve your publicity, brand visibility and sales, you should care about this mechanism of attracting customers. Understanding the value of word of mouth and how...

6 tips for creating a unique brand for your company

6 tips for creating a unique brand for your company

In the days of digital business, companies can live or die on their brands. Organizations must invest in their business strategy and marketing to ensure that their messaging is cohesive and coherent. Consider this as the personality and persona of your organization...

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