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Analysis
State of the media: How to tell a story that resonates

State of the media: How to tell a story that resonates

As PR pros, we’re conditioned to adapt our stories to whatever is happening in the world around us. Sometimes, the appropriate way to approach a pitch or a briefing can change in a matter of minutes. It’s our job to relate our clients and their brand narratives to...

What types of content perform best on social media?

What types of content perform best on social media?

With close to 4 billion monthly active users, social media is a goldmine of marketing opportunities. But to reap the fruit of your social media marketing efforts, you must know and leverage the types of content that perform best on social media. 4 categories of...

Do’s and don’ts of social media marketing

Do’s and don’ts of social media marketing

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. Some businesses have done remarkably well in growing customer awareness and translating that to leads. At...

Comms lessons learned from 4 brands’ marketing campaigns

Comms lessons learned from 4 brands’ marketing campaigns

It is important to continue to listen to customers even if a business thinks it has them figured out. There is always a lot to be learned from major marketing and digital PR campaigns. Although most of the marketing campaigns that are cited below are by brands that...

5 tips for building a brand awareness questionnaire

5 tips for building a brand awareness questionnaire

Do people know your brand? If so, do they know your brand well enough to choose it over your competitors? What associations do they make with your brand? These are all questions you can answer with a simple yet strategic brand awareness questionnaire. And what’s more–...

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