Analysis
PR works better when you make it personal

PR works better when you make it personal

As many readers of the Amendola blog are probably aware, I lost my mother, who was my inspiration and guiding light, to COVID-19 the night before Thanksgiving last year. It was difficult for my family as well as me, especially because I believe it was unnecessary. She...

6 strong ways to strengthen your public relations skills

6 strong ways to strengthen your public relations skills

To be great at public relations, you need to be skilled in very diverse areas. Critical thinking, storytelling, communicating and connection with people are all important skills to have. Skills like writing and networking come into play too though, so what should you...

3 top PR strategies for the most effective media coverage

3 top PR strategies for the most effective media coverage

Through public relations, companies are able to build and then maintain a positive image with the public. At the heart of PR is effective communication and dialogue with both sides. That includes companies gaining more exposure to audiences through using various...

3 digital marketing trends brands can’t ignore in 2021

3 digital marketing trends brands can’t ignore in 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay...

4 ways COVID-19 changed B2B marketing—and how to capitalize

4 ways COVID-19 changed B2B marketing—and how to capitalize

COVID-19 had a major impact on the global business landscape. Almost overnight, thousands of businesses had to adapt and adjust the way that they operate. This article will explore four ways that COVID-19 has changed B2B marketing. I’ll discuss some of the short-term...

5 tips for crafting effective outreach emails

5 tips for crafting effective outreach emails

If you’re working online in a sales or marketing role, you’ll need to master the outreach email. A well-executed one can generate leads for your business and help you make professional business connections. Writing a great outreach email, however, can be challenging....

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