Analysis
5 reasons why word choice matters in content marketing

5 reasons why word choice matters in content marketing

It’s easy for business owners and digital marketers to get so caught up in the big picture that they fail to pay attention to the small details that weave into the larger fabric. Perhaps this is most evident in the way in which brand leaders treat individual words....

What can the PR industry learn from digital advertising?

What can the PR industry learn from digital advertising?

Marketers who know the PR industry inside and out will tell you it’s a universal truth that earned media can be way more effective than paid media. However, in a more integrated age, it might be time to rethink that. Is there anything the PR industry can learn from...

5 marketing analytics tools every business needs to thrive

5 marketing analytics tools every business needs to thrive

There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition. Let's take a moment to discuss a few things that small businesses tend to overlook that could prevent...

How we got to a $10 billion influencer marketing industry

How we got to a $10 billion influencer marketing industry

That’s how big the influencer marketing industry can become this year, according to statistics gathered by infographic design agency Milkwhale. The company’s research reported that content delivered by influencers returns 11 times the return of investment over...

Why calculating ROI too quickly is bad for digital marketers

Why calculating ROI too quickly is bad for digital marketers

The contribution that marketing and public relations make to a business is often overlooked. It might not feel like that, though. Marketers are under increasing pressure to justify their time and investment in terms of the “real value” these generate, and sometimes it...

How automation and AI could lead to a PR nightmare

How automation and AI could lead to a PR nightmare

Here’s a cliché for you: technology is revolutionizing PR. It’s true, of course, like every cliché. Just in the last month, Bulldog Reporter has written about how visual search is disrupting retail, why automation in marketing will change the sector entirely, and...

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