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Analysis
8 ways to humanize your content marketing strategy

8 ways to humanize your content marketing strategy

Content marketing is a great approach for building a relationship with a target audience. In the 21st Century, traditional sales tactics rarely yield fruit. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and...

4 smart design tips for creating effective landing pages

4 smart design tips for creating effective landing pages

One of the cornerstones of successful digital PR and marketing is creating effective landing pages. No matter how incredible a company’s product or a service might be or how optimized all of its content and ads are, without an effective landing page, most businesses...

4 tips for turning a crisis situation into an opportunity

4 tips for turning a crisis situation into an opportunity

Most of the time, when a crisis strikes, business owners resist making any necessary or even smart changes. However, crisis situations are one of the best times to create a sense of motivation and urgency for companies to finally make some long-awaited positive...

5 persuasive techniques to nurture your prospects with emails

5 persuasive techniques to nurture your prospects with emails

Don't you love it when your inbox is full of emails to open? I certainly do! There is nothing more exciting for a marketer than receiving hundreds of emails from prospects looking for information about your product or service. If this sounds like nirvana to you, then...

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