The benefits of public relations go beyond building brand awareness or reputation management. Today, marketers invest in PR for lead generation and conversions, not just to spread brand awareness. HubSpot reports that lead generation is the top marketing priority for...
7 ways to handle PR crisis: An ultimate guide
What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s always in the public eye is bound to face one at some point. That’s why it’s important to learn how to handle a PR crisis, even if you’re lucky enough to...
10 types of content you can create to bring new leads into the top of your funnel
With the exception of impulse buys, your customers will start at the “awareness” stage in the buyer’s journey marketing funnel. If you want your customers to travel to the consideration stage and decision stage, your top funnel has to attract your buyer's persona and...
A daily checklist for your business’s social platforms
On a daily basis, companies need to be focused on sharing, monitoring, and engaging on social media and public relations platforms. Although there are some optimizations and reviews that can happen on a daily basis, it's best to focus on identifying patterns on a...
Predictive pitching: Exploring the future of automated PR
Technological evolution has done nothing short of transforming the PR landscape. In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. As...
The one PR to rule them all: Writing an international press release
Press releases are far from dead. In fact, they are more effective than ever before. With 78 percent of journalists saying that they prefer press releases over other types of content, you know press releases are here to stay. Also, 89 percent of Americans prefer to...
How to discover the perfect social media influencer for your brand
Love it or hate it, social media directly impacts our purchasing decisions, increasingly so with each new generation of consumers. Almost forty percent of consumers are more likely to trust social media influencers than brands, and four out of five people have...
Rules to remember when creating a sports marketing or other publicity program
Many corporations are or will shortly start planning promotional campaigns for Major League Baseball’s playoffs and World Series and for the beginning of the National Football League season and Super Bowl. For a PR staffer being assigned to one of those accounts, it...
5 reasons why now is the best time for SMBs to step up their content marketing
If you’ve been dabbling in content marketing as a small or medium business owner but haven’t seen the results you were hoping for, now is the time to ramp up your efforts. Content marketing is so much more than just writing a blog post or creating a social media...
Tips for small businesses for successfully creating video content
Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don't know how to do it or because they don't feel comfortable in front of the camera. Fortunately, there are ways for business owners to create video...
In a Web3 world, should brands collaborate more with customers on campaigns and products?
The web’s next evolutionary phase is set to be radically different from its current incarnation. Built around blockchain and tokens and decentralized by nature, Web3 aims to bring the web back to its democratic roots and wrest power away from the handful of big tech...
15 best Agile project management practices you must implement
Agile is a method for project management using sprints or short development cycles. It helps focus on constant improvement while developing products or services. Software methods for incremental development started back in 1957. But the Agile methodology was only...