Analysis
7 steps to creating a successful PR strategy for your business

7 steps to creating a successful PR strategy for your business

Getting the word out about a new product launch, store opening or major announcement is a critical piece of growing a business. But in a world of nonstop marketing messages, how do you cut through the noise and make sure a message stands out? The key is to create a...

Emerging technologies that will transform digital marketing in 2020

Emerging technologies that will transform digital marketing in 2020

The rapid pace of technology development has definitely ushered a new age when it comes to business. More exciting new technologies have been invented in the past half-century than in the past two millennia! Not only has this fast-paced advancement changed every...

How the Kardashians knock digital marketing out of the park

How the Kardashians knock digital marketing out of the park

The Kardashian clan started out small, and then, thanks to Kris Jenner, ended up becoming a global phenomenon. With a total of six children, each of them being a trending topic on social media at different points in the week, one would think they’re doing something...

So you’re launching a brand? 4 pro tips to do it right

So you’re launching a brand? 4 pro tips to do it right

Launching a brand for many can be a scary, thrilling, yet rewarding time for a business. Our agency has experienced this first hand, and seen through a few of our clients the importance of showcasing your product or service offering to the world for the first…or...

Can Buffalo Wild Wings rebound from its wild week of crisis?

Can Buffalo Wild Wings rebound from its wild week of crisis?

For any company, the sickening of customers and the death of an employee would be an epically bad week. Just ask Chipotle, which battled outbreaks of e-coli and Norovirus at restaurants in 2015 and 2018. And any business open to the public would be reeling for weeks...

When is crisis a four-letter word? Just ask Nike.

When is crisis a four-letter word? Just ask Nike.

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game...

Solid strategies for extending the online reach of your blog

Solid strategies for extending the online reach of your blog

Creating some great content is the first step in making your blog successful. But having the most interesting blog posts in the world doesn't mean a thing if they do not reach the right customers. Increasing the loading speed is just one of the things you can do....

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