Nowadays email inboxes have become clogged with messages that people simply don’t want to read. More often than not, customers start applying their own sets of rules to determine which emails they will read and which they will ignore or send to the trash. With the...
No organization looking to build its online presence can afford to ignore SEO. That includes PR professionals too who need to optimize their websites, whitepapers, press releases, thought leadership content, webinars, and social channels for improved visibility. Here...
No matter how big or small your business is, at some point, you're going to face a public relations crisis. A PR nightmare is a scenario where something that was supposed to go smoothly goes wrong. It's often the result of poor planning and can be caused by everything...
PR-focused SaaS technology needs to bring real value to the table for teams tasked to do more with less. Communication and marketing professionals have seen their worlds upended in the past two years. As the pandemic set in, oftentimes the first teams on the budget...
The COVID-19 pandemic delivered a rude awakening call to humankind. Who would have thought that a virus would threaten to wipe out mankind? After all, we live in times with significant advances in medicine and technology. The impact of the virus has been profound. No...
As the Super Bowl and Beijing Olympics nears early in 2022, the sports reports will be filled with glorifying past and present “heroes.” But during my long career when selecting athletes as brand publicity spokespersons, I much preferred using athletes who have not...
Media results and coverage are core deliverables for most companies that seek PR agency support. Nevertheless, today’s PR agencies are too easily distracted by other communications disciplines and mechanics, thereby neglecting the fundamentals required to be effective...
Corporate social responsibility (CSR) is a source of positive public relations. The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain...
While there are thousands of PR companies around the world, those that specialize in blockchain are few are far between. A great blockchain public relations agency will be able to launch your IDO campaign, increase your brand’s public visibility, and generate a buzz...
The list of everything going on in the world right now—from the pandemic to civil unrest and navigating through severe weather seasons—is endless. This set of events has had an overwhelming effect on people, and in these situations it is not always easy for...
Successful product releases are difficult to pull off. On top of preparing the product itself, you have to deal with budget, promotions, and strategies to ensure that your product enters the market successfully. Statistics show that out of nearly 30,000 products...
Jobs, jobs and more jobs Job vacancies are surging in both the US and UK—there are more jobs available today than at any time in history in the States, while available positions surpassed one million for the first time ever in the UK this August This rings...