Analysis
4 ways influencer marketing evolved in 2020

4 ways influencer marketing evolved in 2020

The widespread halt of travel and decrease of in-person activities after the initial outbreak of COVID-19 has radically changed the way we work and live, causing PR and social media pros to reexamine their plans—and, in many cases, shift course. The impact of these...

Selling tech without touch—a virtual trade show paradox

Selling tech without touch—a virtual trade show paradox

I remember attending my first client tradeshow, a big travel industry event at the McCormick Place in Chicago. My client at the time, a technology upstart looking to disrupt the corporate travel booking process, had high hopes for the show. It had debuted its latest...

How to get your business on YouTube (and why you should)

How to get your business on YouTube (and why you should)

Since its creation in 2005, YouTube has done nothing but grow exponentially. With currently over 2 billion monthly active users, the site has become the ultimate spot for both live-action and animated videos. And yet, there are still brands missing out on the many...

Clarity PR leaders offer their PR predictions for 2021

Clarity PR leaders offer their PR predictions for 2021

From the hope that PR’s increasing importance to businesses in 2020 will continue in 2021, to the need for brands to show up and have a purpose at the heart of their DNA to keep consumers on their side, to the shift to more wellbeing and mental health support in PR...

4 ways to amplify your PR campaign with influencer marketing

4 ways to amplify your PR campaign with influencer marketing

Traditionally, the differences between PR and marketing were always clear. While PR leaned more towards brand-building and driving awareness, the latter was more focused on advertising and generating revenue. But since the rise of social media, the lines between them...

Building your personal brand—4 tips to get you started

Building your personal brand—4 tips to get you started

Promoting the thought-leadership profile of our clients is a hallmark capability of The Reis Group and something that we do for our health care clients regularly. As the pandemic continues to threaten the health and economy of our nation, and social injustice issues...

2021 vision: 5 predictions for B2B tech marketing

2021 vision: 5 predictions for B2B tech marketing

2020 was a year that none of us saw coming, but what will 2021 bring for businesses and marketing leaders while we're still in the midst of a global pandemic? Earlier this year, 10Fold conducted a survey of 150 B2B tech CMOs which revealed that although marketing...

What is PR? Here’s a more applicable description for today

What is PR? Here’s a more applicable description for today

One of the earliest definitions of public relations was: “Public Relations consists of a planned and consistent programme of communications between an organisation and its publics.” Breaking that definition down a little, today we wouldn’t use ‘publics’ but rather...

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