Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. The pandemic...
How to leverage surveys to score media coverage and grow your brand
Competition for media attention (anyone's attention, really) is fierce. Companies churn out news releases, often to deaf ears. They announce new products, services, locations, management hires and more. Yes, these releases serve as important tools to help "put on...
4 ways influencer marketing evolved in 2020
The widespread halt of travel and decrease of in-person activities after the initial outbreak of COVID-19 has radically changed the way we work and live, causing PR and social media pros to reexamine their plans—and, in many cases, shift course. The impact of these...
Selling tech without touch—a virtual trade show paradox
I remember attending my first client tradeshow, a big travel industry event at the McCormick Place in Chicago. My client at the time, a technology upstart looking to disrupt the corporate travel booking process, had high hopes for the show. It had debuted its latest...
How to get your business on YouTube (and why you should)
Since its creation in 2005, YouTube has done nothing but grow exponentially. With currently over 2 billion monthly active users, the site has become the ultimate spot for both live-action and animated videos. And yet, there are still brands missing out on the many...
Stop mourning over 2020 and focus on the opportunities for the new year
We have all heard too many times from people that they can’t wait for 2020 to be over! But it’s not over yet: 2020 will be leaving a lasting impact on the public relations industry as we know it for a long time to come. Though many parts of our industry suffered, the...
Clarity PR leaders offer their PR predictions for 2021
From the hope that PR’s increasing importance to businesses in 2020 will continue in 2021, to the need for brands to show up and have a purpose at the heart of their DNA to keep consumers on their side, to the shift to more wellbeing and mental health support in PR...
4 ways to amplify your PR campaign with influencer marketing
Traditionally, the differences between PR and marketing were always clear. While PR leaned more towards brand-building and driving awareness, the latter was more focused on advertising and generating revenue. But since the rise of social media, the lines between them...
Building your personal brand—4 tips to get you started
Promoting the thought-leadership profile of our clients is a hallmark capability of The Reis Group and something that we do for our health care clients regularly. As the pandemic continues to threaten the health and economy of our nation, and social injustice issues...
2021 vision: 5 predictions for B2B tech marketing
2020 was a year that none of us saw coming, but what will 2021 bring for businesses and marketing leaders while we're still in the midst of a global pandemic? Earlier this year, 10Fold conducted a survey of 150 B2B tech CMOs which revealed that although marketing...
How will SEO look in the “new normal”? 5 things to expect in 2021
2020 has not been a normal year. In the wake of the COVID-19 pandemic, many businesses have either closed or scaled-down. However, many have also innovated and adapted, going from strength to strength and making significant profits along the way. Many of these...
What is PR? Here’s a more applicable description for today
One of the earliest definitions of public relations was: “Public Relations consists of a planned and consistent programme of communications between an organisation and its publics.” Breaking that definition down a little, today we wouldn’t use ‘publics’ but rather...