Analysis
5 essential crisis management tips for PR professionals

5 essential crisis management tips for PR professionals

Being a public relations professional isn’t easy. At the best of times, you’re called upon to be the face and voice of your company, delivering messages to media members and employees alike. However, in times of crisis, from workplace accidents to accusations of...

Why relevance is critical in today’s comms landscape

Why relevance is critical in today’s comms landscape

“A theatre, a literature, an artistic expression that does not speak for its own time has no relevance,” said Dario Fo, an outspoken Italian entertainer, playwright, and 1997 Nobel Prize recipient for literature. Although much of his work focused on satire, this quote...

The PR copywriter’s secret toolkit

The PR copywriter’s secret toolkit

Writing is a fundamental part of our work in PR, and most of us spend countless hours every week behind the keyboard. Whether emails to clients, internal communications, or press releases, we’re always writing something, so any shortcuts or quality of life...

Leaders: Learn this vital 3-step response to a crisis

Leaders: Learn this vital 3-step response to a crisis

When a company reaches a certain level of success, a PR crisis of some kind is all but inevitable. People will make mistakes, no matter how hard they work and how focused they try to be. As has been demonstrated time and time again, it doesn’t have to be someone in...

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