Analysis
3 ways to fine tune your message for the mainstream media

3 ways to fine tune your message for the mainstream media

Regardless of your industry, maximizing brand awareness across the spectrum of audiences important to your business is essential. In addition to marketing and social media elements, your communications strategy should include targeting a broad array of media outlets...

PR pros speak out on their biggest lockdown challenges

PR pros speak out on their biggest lockdown challenges

“Lack of motivation, clients pressing pause and a changing media landscape”—how coronavirus is hitting PR pros. We recently asked PR professionals to share how their careers were being affected by the coronavirus. Here are some of the responses we received. Thanks to...

5 ways to turn customers into brand ambassadors

5 ways to turn customers into brand ambassadors

It’s no secret to PR professionals that customers are a client’s greatest asset in articulating a brand’s worth. In today’s review culture, where people more often than not want to hear about new products and services from those who have tried them rather than the...

A look at communications ethics in times of crisis

A look at communications ethics in times of crisis

“Coronavirus” has quickly become the most frequently googled term by a long shot as news outlets are dripping in information regarding the spread of COVID-19. The number of confirmed cases worldwide passed three million, with hundreds of thousands more looming in the...

How the coronavirus crisis is affecting digital marketing

How the coronavirus crisis is affecting digital marketing

The recent coronavirus outbreak has strongly affected all life spheres and brought significant changes in people’s lifestyles. As one might expect, this has had a very powerful impact on the global economy as well. While a lot of businesses are closing down and losing...

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