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Analysis
7 ways to handle PR crisis: An ultimate guide

7 ways to handle PR crisis: An ultimate guide

What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s always in the public eye is bound to face one at some point. That’s why it’s important to learn how to handle a PR crisis, even if you’re lucky enough to...

A daily checklist for your business’s social platforms

A daily checklist for your business’s social platforms

On a daily basis, companies need to be focused on sharing, monitoring, and engaging on social media and public relations platforms. Although there are some optimizations and reviews that can happen on a daily basis, it's best to focus on identifying patterns on a...

6 often-overlooked content marketing mistakes

6 often-overlooked content marketing mistakes

Gone are the days when marketers used aggressive selling techniques to push their products on customers. Today's customers know they need more than that. After all, not everyone on the internet wants or is ready to purchase something. Most of us just want to engage...

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