The world of marketing is currently at an impasse. A cloud of uncertainty hovers over the marketplace, leaving marketers in a unique situation. They have an obligation to drive awareness and sales for their company, but what does that message even look like in today’s...
Being a public relations professional isn’t easy. At the best of times, you’re called upon to be the face and voice of your company, delivering messages to media members and employees alike. However, in times of crisis, from workplace accidents to accusations of...
Four out of five consumers have something in common when making a purchase—they want a personalized experience. Few options in a marketer’s toolbox create a personalized experience as effectively as drip email campaigns. The basics of drip marketing are simple:...
“A theatre, a literature, an artistic expression that does not speak for its own time has no relevance,” said Dario Fo, an outspoken Italian entertainer, playwright, and 1997 Nobel Prize recipient for literature. Although much of his work focused on satire, this quote...
With in-person meetings on hold for the foreseeable future, it’s hard to imagine a circumstance that would allow a traditional media roundtable anytime soon. But there’s no reason to write off the roundtable as a casualty of the COVID-19 crisis, particularly with all...
The world has been turning digital for years, and the pace of change has only accelerated with the ongoing coronavirus epidemic. In today’s market, small businesses need to focus on scaling effectively, and with the maximum return on investment, but many are looking...
Writing is a fundamental part of our work in PR, and most of us spend countless hours every week behind the keyboard. Whether emails to clients, internal communications, or press releases, we’re always writing something, so any shortcuts or quality of life...
When a company reaches a certain level of success, a PR crisis of some kind is all but inevitable. People will make mistakes, no matter how hard they work and how focused they try to be. As has been demonstrated time and time again, it doesn’t have to be someone in...
Broadcast isn’t just what you see on the small screen anymore. It’s also online, on social, and (to complicate matters further) can even be produced by online and print publications. Despite the combining of the analog and digital, broadcast remains a bit of a...
Over the last few months we’ve undergone a pandemic-induced acceleration toward digital transformation that has propelled our society forward into a new reality, guided by emerging technologies and a near-total digital workforce. We’ve watched as a massive...
Have you had to lay off staff and reduce services to the public during the pandemic? Have you had to scale down your nonprofit’s mission or slash budgets? Has COVID-19 forced you to close your doors at a time your clients need you most? If you lead a nonprofit,...
Risks taken in business involve decision making and good old-fashioned hard work. Running a consistently growing and thriving business for the past six years, I’ve realized the importance of taking risks in order to achieve success. However, I understand it’s not easy...