One of the most important departments in your business is the customer service department. Customers will not continue to do business with you if they don't have good interactions with friendly, helpful people when they need help. If you think your customer service...
With millions of users and an average of 115 million visits per day in 2019, Pornhub’s website must be doing something right within its marketing department. Last year was certainly a big year for this adult website, and it totaled 42 billion visits from people all...
Inevitably at the start of each year, a list is published featuring the country’s most stressful jobs. Topping the list? Public relations executive. And PR pros are not alone. A 2019 Gallup poll revealed that a whopping 94 percent of all Americans feel workplace...
It’s no secret that women are the driving force when it comes to the global PR industry. After all, two-thirds of PR professionals on the planet are women. Yet, their male colleagues are the ones who sit in the comfy chairs and discuss corporate matters behind closed...
In 2009, people heard the phrase “TiK ToK” and thought of the debut single by Ke$ha. But if you ask a Gen Z’er today, when they hear “TikTok,” they think of a social media app to share and create videos. And like its predecessor, TikTok the app has become a global...
"A satisfied customer is the best business strategy of all…" Michael LeBoeuf "Show me ROI, or it's not a case study." An editor told me this some 15 years ago, and he was so right. I had been given some content, what the client insisted was a case study, but it did...
In order to increase market presence and consumer engagement, as well as market depth, brand awareness and loyalty, many brands have shifted significant resources into finding and recruiting influencers. These representatives already have a developed, loyal following,...
Imagine you've created what feels like a perfect video for your social network of choice. The piece is simple yet compelling. It's totally "on-brand" with the rest of your content, and your message shines through in every frame. You know you've made all the right...
People inside and outside the military are constantly fascinated with Special Operations Forces (SOF). People love the high-tech equipment, silent weapons, dangerous scenarios, and thrilling missions. Any military force can have great weapons, great equipment, and...
As the global tourism industry gears up for the inevitable coronavirus (2019-nCoV) contagion in new markets, it is worth noting that the outbreak poses industry risk well beyond the reality of the health hazards involved. The greater threat—the one that is driving...
October 2020 will mark a decade since Instagram was first launched. Since its birth, Instagram has evolved and matured to become a powerful tool for marketers. Now, with the popularity of 15-second videos integrated with Instagram, marketers recognize the formidable...
As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting...