Analysis
6 tips for creating a strong customer service department

6 tips for creating a strong customer service department

One of the most important departments in your business is the customer service department. Customers will not continue to do business with you if they don't have good interactions with friendly, helpful people when they need help. If you think your customer service...

Overcoming the shortage of women leaders in PR in 2020

Overcoming the shortage of women leaders in PR in 2020

It’s no secret that women are the driving force when it comes to the global PR industry. After all, two-thirds of PR professionals on the planet are women. Yet, their male colleagues are the ones who sit in the comfy chairs and discuss corporate matters behind closed...

4 timely PR lessons from the rise of TikTok

4 timely PR lessons from the rise of TikTok

In 2009, people heard the phrase “TiK ToK” and thought of the debut single by Ke$ha. But if you ask a Gen Z’er today, when they hear “TikTok,” they think of a social media app to share and create videos. And like its predecessor, TikTok the app has become a global...

How to make social videos that your followers will share 

How to make social videos that your followers will share 

Imagine you've created what feels like a perfect video for your social network of choice. The piece is simple yet compelling. It's totally "on-brand" with the rest of your content, and your message shines through in every frame. You know you've made all the right...

The top three lessons PR learned in 2019

The top three lessons PR learned in 2019

As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting...

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