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Analysis
4 things every crisis communication strategy should include

4 things every crisis communication strategy should include

Every day you have to deal with issues at your company. Most of the time, problems are relatively easy to resolve. Occasionally, you will face a crisis. You need to respond appropriately, whether it’s a personal data breach or a rebranding gone wrong. A crisis...

6 suggestions to keep in mind when pitching the media

6 suggestions to keep in mind when pitching the media

The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable. We’ve outlined six key qualifications your...

7 ways to create a modern PR strategy for your brand

7 ways to create a modern PR strategy for your brand

Developing a modern PR strategy is an important first step in any public relations campaign, but it’s critical to remember that a good plan only gets you started. Next comes the hard work of developing strategies for your plan. Your PR strategy may include multiple...

4 ways to leverage broadcast experts to position your brand

4 ways to leverage broadcast experts to position your brand

Broadcast experts can be media personalities or influencers. Tier one morning and afternoon shows turn to broadcast experts for their insights on topics ranging from the top tech products to the top toys for the season. With the media landscape changing, it has become...

9 ways to boost your audience engagement

9 ways to boost your audience engagement

Audience engagement is one of the most important when it comes to running a successful business. Your customers are integral to your business and without their engagement and commitment to the brand, there’s no profit! Engaging your audience is a lot more challenging...

Using social media as a tool in times of war

Using social media as a tool in times of war

Since February 24, 2022, when Russia invaded Ukraine, the social landscape has dramatically shifted, especially for those of us in Europe. Many are now mobilizing to offer aid, using the structures and resources already available to them, and unsurprisingly, one the...

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