Analysis
6 essential skills PR pros should possess in 2020

6 essential skills PR pros should possess in 2020

To become a successful PR professional, there are certain skills you must possess. With the rise of technology and many other digital channels, having a degree isn't enough for a successful career. To keep up with the competition, you need to develop yourself also. In...

10 social media blunders you’re probably making

10 social media blunders you’re probably making

Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. It builds connections with potential brand advocates, maintains a feeling of meaningful partnership, and holds the possibility of viral spread for...

4 steps to building inroads with new media contacts

4 steps to building inroads with new media contacts

In 2020, much of the media landscape is made up of new media. What once felt new and exciting has been so heavily integrated into our lives and how we consume information that it’s hard to tell the difference between an underground podcast and the product of a...

Breaking into the policy world through public relations

Breaking into the policy world through public relations

Unless your organization happens to have an office in the Washington, D.C. bubble, engaging in federal policymaking can seem like a daunting task. Many organizations will understandably dismiss the opportunity to get involved in policy discussions because they simply...

Surviving a PR crisis, from first steps to resolution

Surviving a PR crisis, from first steps to resolution

The phrase “all press is good press” is not true, especially in the day and age of social media platforms where everyone can share their opinions in a matter of minutes. Most often, a PR crisis strikes when no one is expecting it—whether a business is hit with a...

Emergence—what it is and why SEO pros should understand it

Emergence—what it is and why SEO pros should understand it

Search engine optimization is a cornerstone focus for any digital business or online content creator. Google, as the premier and most widely used search engine by far, holds the proverbial keys to the kingdom. If you want your content to be found easily by your target...

PR tips for building a strong email list

PR tips for building a strong email list

For many brands and corporations, with the rise of social media platforms and many other digital channels, email marketing has been put in the backseat, even though it was a very popular strategy in the past. However, this still rings true today, and email is just as...

Why PR is no longer the underdog

Why PR is no longer the underdog

I’ve never understood why PR has been considered marketing’s second cousin. I suppose the only rationale I can give is because PR is more of marathon than a sprint, taking longer to show ROI and more difficult to measure. But its value is so much greater than any...

Sign up for the Bulldog Reporter newsletter!