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Analysis
Marketing activism: 3 tips to build a purpose-driven brand

Marketing activism: 3 tips to build a purpose-driven brand

What do you think of when you hear the term marketing activism? You may think of brands sharing social justice messaging on social media platforms, changing their logo as a way to show support for events such as Pride month, or even donating money to organizations...

7 ways to get your brand noticed with a marketing agency

7 ways to get your brand noticed with a marketing agency

As a brand, you should focus on your customers’ pain points and provide a solution that solves the exact problems that they face. You should identify your target audience, sort them under different categories, and give a personalized solution. Getting your brand...

8 actions that can make a PR crisis worse

8 actions that can make a PR crisis worse

While timely action can prevent the worst consequences of a PR crisis, there are certain actions that an organization can take that will make the crisis worse. The worst things that an organization can do that will make a PR crisis worse are: Lying Since the point of...

6 effective ways to repurpose your brand’s PR coverage

6 effective ways to repurpose your brand’s PR coverage

Getting coverage for your brand is not easy. It requires significant strategic thinking and planning and eventually executing on those ideas to generate results. But how do you use those coverages once your team has gained it through earned media? From sharing your...

7 ways to use PR to improve customer satisfaction

7 ways to use PR to improve customer satisfaction

Customer satisfaction used to be the measure of how happy a customer is with a company’s products or services. Nowadays, there’s more to customer satisfaction than meets the eye. To fully satisfy your customers, you need to give them a complete experience of...

5 insights on the value of observing customer behavior

5 insights on the value of observing customer behavior

Once customer behavior is analyzed successfully, businesses can engage people more effectively. Studying consumer buying behavior leads to a greater understanding of the expectations of customers. By assessing what leads a consumer to decide on a product, a business...

When it comes to cannabis, PR can be a tool to save lives

When it comes to cannabis, PR can be a tool to save lives

This month marks three years since the first medical cannabis prescription was granted on the NHS to nine-year-old boy Alfie Dingley. This decision by then Home Secretary Sajid Javid led to a law change on 1st November 2018, which enabled medicinal cannabis to be...

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