Analysis
New features arriving at Google Analytics to help boost ROI

New features arriving at Google Analytics to help boost ROI

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The tool is used by millions of businesses and website...

Why 2021 will be the year of thought leadership

Why 2021 will be the year of thought leadership

Going into 2021, businesses and brands will need to readjust and refocus their PR efforts. The pandemic is still raging, and traditional in-person PR events and stunts for brand awareness are still out of the question—2021 will be the year for thought leadership. Why...

How PR strategies can help expand your small business

How PR strategies can help expand your small business

Ensuring that you're constantly attracting new customers and gaining their loyalty is one of the most important things you can do to expand your business. One of the best ways to accomplish this is through public relations, the process of earning free advertising...

What businesses need to know about hiring a PR firm

What businesses need to know about hiring a PR firm

Starting your own business entails many things. Being the head of a company means that you’re responsible for overseeing everything, and you can’t be everywhere at once. This can be stressful, but there are many ways that you can make things easier on yourself, and...

7 tips for building a coherent brand through content creation

7 tips for building a coherent brand through content creation

Building your brand is one of your top priority tasks. Whether you’re a blogger building a personal brand or a big company building a professional brand, you need to nail it. Creating the right content to support your business is a very important step to success....

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