Analysis
Coronavirus on social media: A social listening analysis

Coronavirus on social media: A social listening analysis

Whether we like it or not, the coronavirus pandemic is happening and affecting everything. It’s a challenge to governments, healthcare systems, and markets. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all...

Cultivating a welcoming workplace for LGBT employees

Cultivating a welcoming workplace for LGBT employees

This month, the Supreme Court ruled that LGBT individuals are legally protected from workplace discrimination based on their gender or orientation. While this is a major milestone in our country, it only scratches the surface of what it takes to achieve a truly equal...

6 tips for improving work-from-home security

6 tips for improving work-from-home security

Many businesses are increasingly exploring the option of working from home. Some are even considering switching to entirely remote models. However, one of the biggest questions about remote work is how to ensure optimal security, especially for data. The following...

Top phone pitching tips to take your PR to the next level

Top phone pitching tips to take your PR to the next level

One of the omnipresent PR methods of communication since the invention of the telephone is, naturally, a phone call. However, we've collectively evolved to get shivers when someone calls unannounced. As one ingenious tweet stated: People seem to prefer email as a mode...

The 5 best Instagram analytics tools in 2020

The 5 best Instagram analytics tools in 2020

It seemed unthinkable ten years ago but Instagram has become a make-or-break hurdle for most businesses. Whether a brand’s goal is to boost engagement or jumpstart sales using the new Shop feature, it is now vital that digital marketers have their fingers on the pulse...

How to scale your communications agency faster

How to scale your communications agency faster

Starting a business isn’t easy, and scaling one isn’t either. Like many business owners, I also feared putting my companyat risk in the hopes of scaling up. Six years later, we’ve managed to grow a successful business and work with some of the world’s leading brands....

How my house burning down prepared me for this pandemic 

How my house burning down prepared me for this pandemic 

There is no doubt that the COVID-19 crisis is changing the corporate world. As an agency leader in one of the hardest hit industries—event marketing—the scramble to find solutions has been intense, though humbling when I compare my workdays to that of a frontline...

Why PR professionals cannot be replaced by AI and automation

Why PR professionals cannot be replaced by AI and automation

As a PR professional, you might be growing a little tired of the continuous stream of headlines that claim that AI is poised to revolutionize marketing. Some—and especially those who have a vested interest in AI (Artificial Intelligence) and ML (Machine...

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