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Analysis
4 ways to get the most from cause-related marketing

4 ways to get the most from cause-related marketing

The term ‘cause-related marketing’ was first coined by American Express to describe its campaign, the aim of which had been to raise money for the restoration of the Statue of Liberty. The term has become synonymous with any marketing tie-in with a good cause. It is...

4 email copywriting tips your recipients will love

4 email copywriting tips your recipients will love

Email copywriting is one of the main elements of email marketing. It can also be pretty confusing for marketers since convincing prospects and inspiring them to follow the action you want can seem next to impossible. But nailing email copywriting can have the...

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