Analysis
50 ways to have a crisis—and how to take them on

50 ways to have a crisis—and how to take them on

If you were to think of a crisis as a meteorological event, it might start small, like a few raindrops that eventually transform into a steady, drenching downpour. At other times, it arrives full bore—a tempest capable of leveling everything in its path. All of which...

How many followers do you need to be an influencer?

How many followers do you need to be an influencer?

One of the most popular questions for up and coming online influencers is, “how many followers do I need to be an influencer?” They’re looking for some metric to work toward in order to determine when they might become successful pushing brands or creating trends...

The 5 simple rules for keeping any client happy

The 5 simple rules for keeping any client happy

Greatcustomer service is essential to running a successful business, and public relations is certainly no exception. It takes a lot of time and resources to acquire a new client, so it only makes sense that you also nurture these relationships. They keep your business...

The new era of influencer fraud—red flags to watch for

The new era of influencer fraud—red flags to watch for

The world of influencer marketing has exploded in recent years, with countless businesses turning to both macro- and micro-influencers to help take their brand awareness to the next level. As the industry has grown, however, it has also attracted scores of individuals...

3 proven ways to convey trust on your website

3 proven ways to convey trust on your website

Regardless of the industry you’re in, trust is the most valuable commodity of all. As a general rule, today’s consumers won’t work with a business they don’t trust. The good news is that trust isn’t as difficult to gain as you might expect—it starts with your...

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