Email copywriting is one of the main elements of email marketing. It can also be pretty confusing for marketers since convincing prospects and inspiring them to follow the action you want can seem next to impossible. But nailing email copywriting can have the...
Video is becoming an increasingly popular way of businesses communicating with their target customers, because this form of content is engaging and easy to consume while multitasking. Adding video content to your website can also increase your web traffic, engage your...
Companies can get a high return on investment when utilizing the right strategies for promotion on Pinterest. In fact, plenty of brands have generated a lot of positive results through Pinterest by using very specific strategies. Primally Pure The natural beauty brand...
Global sustainability is a high priority for nearly 60 percent of American consumers. People are more interested in eco-friendly products and practices, and big and small businesses alike have noticed. With that in mind, it could be good for your business to center a...
Brand assets, such as fonts or color schemes, are parts of your brand that separate your business from another. At least, that’s what they should do. If you don’t have a brand identity or you don’t have a way to create your assets quickly, you won’t be able to stay...
Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. It is a great way to build trust and credibility with your audience. Why...
Providing a positive, seamless user experience—or UX—for your website visitors is a great way to make as many sales as possible and build credibility with your target audience. It’s also good for drumming up the loyalty you need to create enthusiastic brand...
Content marketing is something that all businesses can benefit from, but how video fits into your strategy is the right question to ask. Understanding the role that a video plays in your overall content marketing push is essential to make the right choices when...
Your public relations team is essential for building a positive reputation that attracts customers and builds revenue. The state of your company's finances is directly related to your public relations strategies. Learn more about the various ways that your PR team...
The most effective form of advertising is word of mouth. When customers love your products and tell their friends and family how great your products are, your sales are likely to grow exponentially. That’s why using positive public relations to turn your customers...
What’s happening now Politico’s scoop on SCOTUS reminded me of that feeling of losing a schoolyard fight. As a gay man, I realize that my marriage, and several rights, are intertwined with Roe. I also knew that if I was feeling this anxious, then the women of my...
By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The third most popular...