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Analysis
PR agency management: 5 tips for running a successful firm

PR agency management: 5 tips for running a successful firm

Public relations is an essential tool for any business. If you are running a PR agency, then there are things you should consider in order to give the best service possible to your customers. Here are some tips to keep your PR agency running efficiently. Always have a...

4 tips for writing an effective press release in 2021

4 tips for writing an effective press release in 2021

All PR professionals should understand how to write effective press releases. Why? Because press releases: Garner media coverage. Are a cost-effective promotion tool. Help launch new products, break news, and manage crises. Boost brand awareness and reputation. Help...

6 marketing strategies to boost your brand on YouTube

6 marketing strategies to boost your brand on YouTube

YouTube is an incredibly powerful network. Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. YouTube is a took which marketers should focus on. Some marketing...

Client perspectives: 4 tips for picking the right PR firm

Client perspectives: 4 tips for picking the right PR firm

To ensure continuing success, your company must acquire and keep clients from key markets and demographic groupings, regardless of where you are in your business. Working with a seasoned public relations firm is a wonderful place to start. Perhaps you're in the midst...

5 convincing ways PR pros are using tech to prove ROI

5 convincing ways PR pros are using tech to prove ROI

It’s no big secret that many PR firms find it difficult to measure and demonstrate Return on Investment (ROI). In fact, some firms now have full-time staff members who do little more than track the engagement of their campaigns and report back the impact of PR on...

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