Companies that have managed to score the coveted media coverage that many other businesses have tried to achieve for a long time aren't at the end of their journey. In fact, generating positive media coverage is just one of the many steps that companies need to take...
8 steps to take to deal with a reputational crisis
Navigating a severe reputational crisis is a nightmare for any PR manager. It can be anything, from a data breach to a failed promotional campaign and employee-related issues. Due to social media sites, such crises become more frequent as even a minor adverse event...
5 marketing techniques that will help you build stronger connections with customers
Customers who feel a strong connection to your business are more likely to stay loyal to you, purchase more of your products or services, and recommend you to their friends. Customer loyalty is critical, especially when most industries are so competitive....
The crisis of PR crisis specialists: They have minimal control of how a crisis will play out
For several years before entering the PR business, I was a reporter and editor at several New York City newspapers and wire services. It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR...
4 ways to impact a business’s ROI with public relations
When looking to invest in public relations, one of the most common questions that businesses have is ‘how to tell whether their PR campaigns are effective’. Compared to advertising campaigns, the effectiveness of a PR campaign isn't as straightforward to measure....
5 strategies that will turn first-time website visitors into customers
When potential customers land on your website, you want them to be inspired to convert. But, sometimes, that might be tricky to accomplish. First-time web visitors often won’t convert for many reasons. For instance, they may not be familiar enough with your brand or...
3 tips for using data to improve content marketing
The way consumers interact with content is constantly changing, which is why content marketing isn't a precise scientific field. However, understanding content marketing analytics can help companies make better and more informed decisions about their content marketing...
How to navigate PR during times of strained international relations
The pandemic, the war in Ukraine, the worldwide Great Resignation, the supply chain crisis…. Over the past two years, we have lived through a number of unprecedented, international crises. As a result, businesses and the global economy have gone through some bumpy...
What is search intent—and how can it improve conversions?
You’ve heard about SEO and how it improves site rankings, and ultimately, conversions. But no one talks nearly as much about a user’s search intent and how much impact it has on your PR content strategy. If you want to reach your audience, drive organic traffic to...
3 tips to step up your influencer marketing by unlocking everyday and micro influencers
When you search for “influencer marketing,” Google easily shows about 210,000,000 results in 0.55 seconds. Culling through what are the most effective strategies, forecasts and key trends that will dominate, the current state of influencer marketing, the most...
4 things every crisis communication strategy should include
Every day you have to deal with issues at your company. Most of the time, problems are relatively easy to resolve. Occasionally, you will face a crisis. You need to respond appropriately, whether it’s a personal data breach or a rebranding gone wrong. A crisis...
Link building and public relations—two sides of the same coin
When we say “link building” and “public relations,” those two things look very different. Although both strategies do different things, we should look at them as separate sides of the same coin. In the modern world of business, there is a belief that every company...