The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable. We’ve outlined six key qualifications your...
7 ways to create a modern PR strategy for your brand
Developing a modern PR strategy is an important first step in any public relations campaign, but it’s critical to remember that a good plan only gets you started. Next comes the hard work of developing strategies for your plan. Your PR strategy may include multiple...
The unexpected is expected: What’s next for brand ‘collabs’
Teamwork makes the dream work, right? Collaboration is a way to increase brain power and create something fresh and exciting. In many instances, collaborations take place within the same industry. We have seen this in music, where duets and features have always been...
COP26 six months later: Has PR become a tool for business greenwashing?
Sustainability has become a new focus for PR professionals looking to navigate the future of brand promotion. From going zero waste to popular conversations about climate change, the online demographic of today is more concerned than ever before about going green. So...
4 ways to leverage broadcast experts to position your brand
Broadcast experts can be media personalities or influencers. Tier one morning and afternoon shows turn to broadcast experts for their insights on topics ranging from the top tech products to the top toys for the season. With the media landscape changing, it has become...
What is a public persona—and how can you use PR to build yours?
Most companies these days already know precisely what their consumers want. This knowledge is a core business element that helps businesses remain competitive. Consumers these days want to feel like every promotional message they see from companies is specifically...
9 ways to boost your audience engagement
Audience engagement is one of the most important when it comes to running a successful business. Your customers are integral to your business and without their engagement and commitment to the brand, there’s no profit! Engaging your audience is a lot more challenging...
Using social media as a tool in times of war
Since February 24, 2022, when Russia invaded Ukraine, the social landscape has dramatically shifted, especially for those of us in Europe. Many are now mobilizing to offer aid, using the structures and resources already available to them, and unsurprisingly, one the...
SEO testing basics: What it is, how to execute it properly, and why you need it
The modern world of online content gets more saturated by the minute. In this reality, the ability to ensure that your voice is heard above the rest of the crowd is something that all content marketers, bloggers, and website owners are constantly seeking. SEO (Search...
5 tech tools to help your company’s PR strategies
Whether you run a marketing and PR department or simply perform PR-related duties at work, you know how tough it can be to constantly create effective campaigns and marketing strategies. If you find yourself struggling with how to improve ROI, here are some helpful...
Agile content marketing: A smart guide for marketers
Want to learn about agile content marketing? You’ve come to the right place. In a dynamic marketing environment, it all depends on whether or not your marketing solutions can stand the test of time. You need evergreen content and marketing strategies that constantly...
Local SEO: 5 ways to reach ideal customers in your area
Local search engine optimization (SEO) is vital for businesses with physical locations, or for those that serve a particular area. If you work on your local business’ SEO, you can make it more likely that you’ll reach your target audience when they search for products...