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Big Data
The data revolution has arrived

The data revolution has arrived

The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the...

Are you guilty of PR data bias? What, why and how to check

Are you guilty of PR data bias? What, why and how to check

When it comes to marketing analysis, public relations has been known for output—media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of the outcomes of this output is a fairly new practice....

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