Big Data
New rules of crisis management—and how to capture them

New rules of crisis management—and how to capture them

Presidential tweets. Viral videos. Cyber thefts. Sexual misconduct. Brand misjudgments. Product failures. Corporate malfeasance. Extreme weather. Activist consumers. Political polarization: 2017 was an epic year for crises—and there were lots of lessons. A common...

The data revolution has arrived

The data revolution has arrived

The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the...

Are you guilty of PR data bias? What, why and how to check

Are you guilty of PR data bias? What, why and how to check

When it comes to marketing analysis, public relations has been known for output—media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of the outcomes of this output is a fairly new practice....

Sign up for the Bulldog Reporter newsletter!