Presidential tweets. Viral videos. Cyber thefts. Sexual misconduct. Brand misjudgments. Product failures. Corporate malfeasance. Extreme weather. Activist consumers. Political polarization: 2017 was an epic year for crises—and there were lots of lessons. A common...
The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the...
Many people involved in the PR industry agree that the business needs to start making sense of the volumes of data available. There are no widespread metrics, analytics or KPIs. This stands in stark contrast to related industries like product marketing and...
When it comes to marketing analysis, public relations has been known for output—media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of the outcomes of this output is a fairly new practice....
Many people in the UK and, frankly, the world were stunned by the Brexit vote to leave the European Union. But maybe we all should have seen it coming. In an article in Vox by Ezra Klein, After Brexit and Trump, it’s time to stop trusting our guts and start trusting...