Missed our webinar last month? Not to worry! We’ve got the highlights reel for you right here so you can get an idea of some of the session’s juiciest insights. Check out the recording for the full scoop.On February 27th 2019, we were joined by Chief Storyteller and...
I read a quote recently that spelled out why visual storytelling is booming: "Attention is the new commodity; visual storytelling is the new currency." Makes sense. People are distracted, their thoughts scattered and their focus fragmented. But there is something that...
One common question we get every year is, "What does a winning entry for the awards look like?" As the parent company of Bulldog Reporter, we can’t actually apply for the PR awards, but I wanted to share what we would have entered if we could. Hopefully this example —...
The Bulldog Awards are competitive, so it’s important for applicants to put their best foot forward. Here are some tips based on my judging of the Bulldog Stars of PR Awards. Supporting documents and videos are helpful And it’s even better if there’s a reference in...
Everyone loves a winner. In love and war, when it comes down to two sides, people are attracted to the more successful party. In public relations, it's no different. When it comes to winning new business and locking up coveted clients, PR agencies need to do what they...
Just like everyone's a critic, everyone's also a brand. It's a fact of the modern world that there isn't a single person you know who isn't in the midst of building their personal brand. With every photo and blurb posted to social media, people are contributing...
Just like everyone's a critic, everyone's also a brand. It's a fact of the modern world that there isn't a single person you know who isn't in the midst of building their personal brand. With every photo and blurb posted to social media, people are contributing...
This article contains excerpts from "Your Guide to Successful Brand Advocacy". Building trust with consumers nowadays can be, to put it lightly, a challenge – they're highly educated, have seen it all before, and have more information at their fingertips than at any...
People around the globe observed International Women’s Day (IWD) last Wednesday to honour women’s struggle for rights, and to call for gender equality. While more companies are speaking out about gender disparities, there is still a lot of work to be done. A study...
The humiliating but very human failure of two PwC accountants viewed live by millions of people around the world at the Oscars dealt an enormous blow to PwC’s brand and now it’s time for the accounting and professional services firm to do whatever it can to repair its...
The nature of social media means news, good and bad, travels faster now than ever before. Consequently, managing one’s online reputation is no easy feat. Companies with a keen eye on their virtual reputation typically have a media monitoring strategy in place. And...
Andy Warhol predicted that “In the future, everyone will be world-famous for 15 minutes.” But these days, with everybody vying and dying for attention, fame rarely comes unsolicited. You and your business need to work harder than ever in choosing the right media types...