Business
Anticipating PR client problems before they arise

Anticipating PR client problems before they arise

The year 2016 will historically go down as one of the most challenging in PR for a myriad of reasons, all interestingly enough related to perception, image and communication on a global scale. The weighty importance assigned to managing PR client problems before they...

4 steps to optimizing your brand equity

4 steps to optimizing your brand equity

With all the competition in the marketplace, public perception of one’s brand has never been so important. According to the Global Communications Report 2016, industry leaders believe that future growth in the PR industry will not only be driven by content and social...

Developing a marketing plan: 6 essential steps

Developing a marketing plan: 6 essential steps

Developing annual marketing plans and successfully executing them are main tasks of marketing professionals. However, even for experienced marketers, figuring out the steps involved in crafting a flawless marketing plan can be challenging, not least because so many...

Crafting a successful marketing automation strategy

Crafting a successful marketing automation strategy

You’ve worked hard to generate quality inbound leads, but now what? Marketing automation is how sophisticated marketers today are reducing their repetitive task load. Automated marketing software will publish your emails, social media posts, blog updates, and other...

Content CPR: 3 quick ways to bring your blog back to life

Content CPR: 3 quick ways to bring your blog back to life

Confession time: I really like to bake. There’s something magical about putting together a bunch of boring ingredients that don’t taste so good on their own, adding heat, and being rewarded with a delicious slice of sugary, buttery heaven. The problem with baking is...

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