Most marketing disciplines are pretty straightforward. You spend money, you reach people, you measure the return. PR is different. It's what people say about you when you are not in the room. That is the core of earned media. You can spend lots on ads and still be...
A Forbes feature used to mean a traffic spike, a few investor LinkedIn shares, and a Monday-morning clip in the roundup. That was the game. The game changed. When ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews answer a buyer asking “what’s the best clean...
Most industries can afford to play the long game with content marketing, posting lifestyle tips, running awareness campaigns, building a following slowly over time. Legal services don't have that luxury. When someone needs a lawyer, they usually need one now. That...
It's no secret that one of the most difficult assignments that a sports marketing publicists has is gaining positive earned media for a brand's promotion in broad range consumer publications. Virtually all brand promotion stories end up in trade publications. That’s...
A lot of media training feels productive in the room and disappointing everywhere else. People leave a half-day session with marked-up notes, a cleaner version of the key message, and maybe one or two good rehearsal clips. Then real work resumes. A reporter calls...
PR has long operated in a space where instinct often outweighs evidence. Campaigns are planned on assumptions, pitches are sent in bulk, and success is measured in vague terms rather than concrete outcomes. But in 2026, that approach is no longer sustainable. As...
In today’s fast-paced digital news landscape, journalists deal with unprecedented information overload. Newsrooms get hundreds of daily emails, press releases, pitches, and alerts as brands, PR professionals, and industry experts compete for media attention. Facing...
In just the past month, we’ve seen layoffs and restructuring across major media organizations—BBC (2,000 jobs), Washington Post (300+), CBS Radio (shutdown), Disney (~1,000), ESPN (hundreds), and the Associated Press (120+ buyouts). These aren’t small players. These...
If earned media is the currency of AI credibility, a Bulldog Award win is one of its highest-denomination notes—and here's why. AI systems look for consensus. They favor sources that multiple trusted parties have independently verified. An industry award is arguably...
For decades, public relations teams have relied on traditional methods to connect with journalists. Press releases, cold emails, phone calls, and follow-up sequences formed the backbone of media outreach strategies. While these methods were effective in a pre-digital...
The media landscape has changed more in the last five years than it did in the previous twenty. Journalists are understaffed, over-pitched, and working in newsrooms where one person now covers beats that used to belong to three. Yet somehow, PR pitches keep arriving...
Many companies believe low media coverage stems from poor visibility. Teams send pitches, complete follow-ups, and when results disappoint, they think reporters are overlooking them. Yet that belief isn’t only incorrect; it wastes budget. It pulls attention from the...