New research from the U.S. Cotton Trust Protocol explores how sustainability programs at brands and retailers has changed in a post-COVID world, revealing that more than half (54 percent) of sustainability leaders at apparel and textile brands say they’ve seen their...
The world of marketing is currently at an impasse. A cloud of uncertainty hovers over the marketplace, leaving marketers in a unique situation. They have an obligation to drive awareness and sales for their company, but what does that message even look like in today’s...
Despite how polarizing face masks have become among Americans, almost three in four say they wear face coverings everywhere they are required, according to new research from independent marketing, advertising and public relations agency Mower—with Northeasterners,...
The school year is officially on next month, but despite the government mandate of fully opening schools in the U.S., uncertainty certainly reigns supreme as to whether kids will be studying in classrooms or living rooms—essentially on a house-by-house basis. New...
What lies on the other side of COVID for the communications industry? A new report from the Institute for Public Relations and Peppercomm focuses on critical topics affecting the public relations industry while looking ahead to the future of public relations and...
Shopping trends change, but we’ve never seen change like we ‘re seeing it this year. Prior to COVID-19, just over half (54 percent) of consumers reported having a better experience shopping online—however, after facing more than three months of COVID, three-quarters...
Despite COVID-19's numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to better serve and retain their customers, according to new research from data-driven performance marketing agency Merkle. In fact,...
Despite the impact of COVID-19, shoppers do not plan to significantly change their holiday spend compared to 2019. And even though new data did reveal a stronger preference for online shopping—with 66 percent of shoppers anticipating they will increase their online...
With in-person meetings on hold for the foreseeable future, it’s hard to imagine a circumstance that would allow a traditional media roundtable anytime soon. But there’s no reason to write off the roundtable as a casualty of the COVID-19 crisis, particularly with all...
As social distancing became part of the “new normal,” drive-thru windows at fast food eateries suddenly began to look like luxury dispensaries to many consumers. With this essential function, the industry was able to solidify its standing in the latest brand intimacy...
Even though COVID is raging more out of control than ever in the U.S., the summer travel bug is proving to be irresistible to many Americans—most say they plan to travel within the next four months, although the overwhelming majority remain concerned about exposure to...
COVID-19 upended business (and life) like nothing has before, and now that we’re kind of getting used to the ever-evolving “new normal,” brands and businesses are learning a thing or two about how to manage their business and staff remotely, and how to help employees...