Like the rest of the business world. the retail industry was blindsided by the COVID pandemic, and was forced to revamp to meet new demands of consumers. But as we enter the rebuilding phase, new research from the Retail Industry Leaders Association (RILA), with...
The Hispanic population is one of the fastest-growing demographic groups in the United States and holds significant influence on the economy and cultural landscape. In the past decade, Hispanics have accounted for 52 percent of all U.S. population growth and continue...
Consumer behaviors have shifted wildly over the past year of the COVID-19 pandemic, and so too have ways in which brands interact with customers, reveals new research from global Fintech leader Broadridge Financial Solutions. While 70 percent of North American...
The impact of COVID was bruising for creative and design teams, which are emerging from the challenges of the pandemic with fewer resources and greater demands for creative work—but nevertheless, creative teams showed remarkable adaptability, learned new technical...
Despite—or maybe because of—its many challenges, 2020 heightened the need for communications services, perhaps for good, finds new research from global communications network IPREX about the lessons of last year and implications for 2021 for the independent PR and...
After more than a year of COVID-19 restrictions in the U.S., consumer shopping habits have changed dramatically. New research from CPG-focused sales and marketing firm Acosta breaks down changes in shopping behaviors—and identifies four distinct consumer groups that...
Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 percent in 2020 equating to an industry value of £24bn by the end of the year. Fast forward five months and, as we all...
“Coronavirus” has quickly become the most frequently googled term by a long shot as news outlets are dripping in information regarding the spread of COVID-19. The number of confirmed cases worldwide passed three million, with hundreds of thousands more looming in the...
After the year we all had, it should come as no surprise that crisis communications has become more important to PR. In fact, 73 percent of respondents to a survey Agility PR Solutions ran in December said so. There’s a lot that can be said, and has been said, about...
Behind every @ symbol following your brand, there’s a person who bestowed a measure of confidence in your company. Followers share their time reading, commenting and liking. That engagement is priceless. While finding the “right” words during this time may prove...
It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual...
While the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and eating behaviors dramatically changed last year, and many shoppers plan to continue those new habits post-COVID-19,...