As COVID once again infiltrates our societal fabric, brands and businesses must again pivot to remain relevant as consumers’ preferences are forced to change—and much of this adaptation will be in how they choose to communicate. New research from cloud communications...
As COVID gains strength again, and with brands facing an all-important holiday season, consumers are once more shifting their behaviors. The fact is, many are unsure what they should do now, and they’re looking to brands for help—and will surely be rewarding the ones...
The lion’s share of holiday shopping during this unique season looks more and more like it will happen online. This of course means a majority (52 percent) of U.S. shoppers plan to start their online shopping via Amazon this holiday season, according to new research...
Besides house pets and maybe the ozone layer, very few things have benefitted from the COVID crisis—but according to new research from healthcare staffing firm CHG Healthcare, many firms can add their own corporate culture to that short list. For its new study, What...
Whenever asked to come up with a marketing plan, many people refer back to “The Four Ps of Marketing” and use them as the basic foundation to develop an integrated strategy. During the COVID-19 pandemic, a lot of healthcare and health IT companies have had to totally...
As communicators are well aware, Generation Z contributes approximately $830 billion to U.S. retail sales annually—and represents an influential consumer group where wallet size and allocation provide a proxy for category interest. With their academic lives now being...
We’ve been focusing on the data analytics obstacles that communicators are struggling to overcome, and newly released research from high-performance analytics database Exasol reveals that while 84 percent of organizations are under increasing pressure to make faster...
Women are taking on greater responsibility as a result of COVID, and they also feel less supported than their male counterparts in terms of flexibility and understanding from their employer, according to new research from employee listening platform Perceptyx....
Start with a generous helping of societal division, add a healthy dose of injustice-fueled unrest, and top it off with a merciless fatal disease running rampant, and you have America in 2020. New research fromstrategic comms firm Brodeur Partners finds that, amid this...
A good PR strategy is essential for any business, but you don't have to have customers visit you. In the age of COVID, here are a few ways to create an online PR strategy to grow your business. Grow your reach One of the biggest ways an online PR strategy can help...
COVID may be an unprecedented pandemic, but that doesn’t mean another one won’t happen again sooner or later—and brands and businesses are figuring out that there’s no good reason for not being prepared just in case. New research by digital transformation software...
2020 has been a year many of us would like to forget. COVID has upended most industries, many businesses have suffered fatal damage, and for the survivors, it remains a long road to recovery. Communications agencies are likewise paying the price, starving for elusive...