It’s not like data privacy wasn’t a big issue in the old world, but in the age of COVID, with the quick shift to remote work and the need to access people’s health info, it’s never been more front-and-center on consumers’ minds—which is why it must be front-and-center...
To no one's surprise, social media use has reached an all-time high since the pandemic’s onset. While the world faced unprecedented changes, engagement increased by 61 percent, according to Kantar. As people spend more time at home, social media is the predominant...
The outbreak of the coronavirus pandemic has forever changed public relations, especially when it relates to travel. While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. Here...
As the age of COVID rolls on (and on), new research from the National Association of Corporate Directors (NACD), representing more than 21,000 board members, analyzes survey responses from directors worldwide, exploring how boards across the globe are navigating the...
Brand marketers are well aware that success in 2021 depends on keeping ahead of (or at least keeping up with) wildly fluctuating consumer priorities and attitudes necessitated by the state of the ongoing COVID crisis. New research from global experience company...
The COVID crisis has taught us that resilience is as important a factor as any for brands and businesses in the big picture. New Deloitte research explores how organizations have coped with the tumultuous events of 2020, and identifies 5 key traits that characterize a...
Going against their better judgment in the wake of a rash of high-profile data breaches in recent years, 50 percent of global consumers say that the pandemic has made them more willing to part with their personal data, especially if they know it's contributing to...
Many brands and retailers are counting the days until COVID vaccines have been administered to everyone and retail habits get back to normal. But new research from First Insight suggests this view might be overly optimistic, if not altogether unrealistic. Nearly a...
New research from employee engagement service provider SilkRoad Technology, in partnership with OnePoll, reveals that two in five office workers plan to resign and find a new job based on how their company handled its pandemic response. The firm’s report, Full-time...
Remember when COVID first forced people to stay home and businesses to shut down? At the time, most of us thought how the next few weeks were going to be awfully inconvenient. Little did we know that nearly a full year later, the pandemic would not only persist but...
The ongoing COVID-19 pandemic has had an impact on every aspect of our lives, from the way people spend their time, search, find, and buy products, to the way businesses, brands, and marketers advertise and promote their products, or services. In this article, you...
Perhaps more than any other group, the ongoing COVID crisis has had a profound impact on the lives of the women of Generation Z—on their priorities for the future and their views on careers, relationships, racial injustice, social media and brands. New research from...