When you think about “thought leadership,” you ideally think of the valuable, high-level insights you’re getting on an issue or topic that you likely can’t get anywhere else—and some genuine tips and takeaways that you can put into practice for your brand or business....
As countries exit lockdown phase, CEO confidence surges as leaders turn focus to new skills
Brands and businesses around the world sought to turn a corner in July as imposed lockdowns began to lift and companies reopened on a wider scale. And as a result, chief execs translated this “light at the end of the tunnel” perspective into genuine confidence—for...
COVID outlook, optimism and preferences vary greatly across generations and geographies
People across the globe remain highly concerned about the impact of the COVID-19 pandemic on their daily lives, but there are clear differences in outlook across age groups and countries, according to the most recent findings of an ongoing IBM Institute for Business...
COVID and disruptive technology: Which tech types will be key for redefined transformation?
The COVID crisis has proven to be disruptive to many business initiatives, and the adoption of disruptive technology is no exception. But the latest research from professional services network KPMG suggests that a majority (77 percent) of global tech executives are...
Retail PR’s next normal: Experience gap widens as consumer appetite for digital increases
As coronavirus concerns accelerate consumers' demand for digital, new research from marketing analytics firm Periscope by McKinsey reveals how tech-driven consumers are reshaping retail's next normal. The newly released report, Retail Reimagined: The New Era for...
In COVID’s catastrophic wake, CEOs struggle with corporate responsibility and purpose
The COVID crisis has cost CEOs a lot of sleep, as multiple unprecedented challenges have emerged, and continue to emerge, threatening the viability of their brands and businesses. New research from professional services network KPMG—based on two surveys, one done at...
Polling through a pandemic—methods and madness
From managing canine “coworkers” to selecting the right virtual Zoom background, many Floridians have been navigating new waters in order to do our jobs amid COVID-19. To gauge these changes, we’ve been surveying large, random samples of Florida voters weekly since...
Chasing and redefining value—new consumer behaviors call for new comms strategies
The impact of the pandemic has led to a noticeable shift in consumer behaviors, including an expanded awareness when it comes to savings and value—and brands and marketers need to shift and adjust their long-term engagement strategies to reflect these new market...
Retail PR, the rapid shift in shopper behavior, and looming impact on 2020 holiday shopping
As the fall season approaches and communicators get ready for an uncharted holiday-marketing experience, new research from AI-led merchandising and personalized experiences firm Qubit sheds light on changing shopper habits and reveals what brands can expect during the...
Comms pros believe their companies will return to normal more quickly than their lives
The COVID crisis has devastated everything in society, including both our personal and professional lives. But it may be the latter that adjusts and recovers quicker, at least according to marketers in a new study from the Association of National Advertisers (ANA) and...
CEOs are realizing that post-COVID changes are permanent—and there are more to come
It remains to be seen how much of the disruption caused by COVID-19 will revert (at least somewhat) back to the “old normal” and how much will become a permanent part of the new business world. New research from PwC shows a majority of CEOs believe pandemic-driven...
Retail PR challenges and opportunities as COVID drives permanent shifts in behavior
Retail marketers still aren’t sure what the impact of COVID will be on the upcoming holiday season and beyond—or even what the next few weeks will bring. To help communicators navigate these uncharted waters, new research from customer engagement platform Braze...