What lies on the other side of COVID for the communications industry? A new report from the Institute for Public Relations and Peppercomm focuses on critical topics affecting the public relations industry while looking ahead to the future of public relations and...
Shopping trends change, but we’ve never seen change like we ‘re seeing it this year. Prior to COVID-19, just over half (54 percent) of consumers reported having a better experience shopping online—however, after facing more than three months of COVID, three-quarters...
Despite COVID-19's numerous challenges and impacts on the industry, marketers continue to prioritize and invest in new innovations to better serve and retain their customers, according to new research from data-driven performance marketing agency Merkle. In fact,...
Despite the impact of COVID-19, shoppers do not plan to significantly change their holiday spend compared to 2019. And even though new data did reveal a stronger preference for online shopping—with 66 percent of shoppers anticipating they will increase their online...
With in-person meetings on hold for the foreseeable future, it’s hard to imagine a circumstance that would allow a traditional media roundtable anytime soon. But there’s no reason to write off the roundtable as a casualty of the COVID-19 crisis, particularly with all...
As social distancing became part of the “new normal,” drive-thru windows at fast food eateries suddenly began to look like luxury dispensaries to many consumers. With this essential function, the industry was able to solidify its standing in the latest brand intimacy...
Even though COVID is raging more out of control than ever in the U.S., the summer travel bug is proving to be irresistible to many Americans—most say they plan to travel within the next four months, although the overwhelming majority remain concerned about exposure to...
COVID-19 upended business (and life) like nothing has before, and now that we’re kind of getting used to the ever-evolving “new normal,” brands and businesses are learning a thing or two about how to manage their business and staff remotely, and how to help employees...
Brands and businesses of all sizes have experienced impacts from the COVID-19 crisis, but new research finds that many have reportedly pivoted enough in their operations to sustain their business through the crisis so far. A new report from asset management firm...
There’s a lot of uncertainty out there right now, as perplexed retail marketers scrambling to figure out today’s consumers will attest. But new research from tax, transaction and advisory services firm EY helps shed some light on life beyond the clutch of COVID. The...
Not surprisingly, many companies have cut back on marketing budgets due to COVID-19, but new research from research and advisory company Gartner finds that nearly three-quarters (73 percent) of chief marketers expect the pandemic’s negative impact to be short lived,...
Long before the upheaval of the COVID crisis, digital transformation was a fast-emerging critical need for brands and businesses to embrace—but in the “new normal,” new research from intelligent process automation firm K2 finds that transformation could be a...