Many businesses are increasingly exploring the option of working from home. Some are even considering switching to entirely remote models. However, one of the biggest questions about remote work is how to ensure optimal security, especially for data. The following...
As the COVID crisis upended society over the last few months, some brands and businesses have risen to the occasion and proved just how essential they are. The newly released Essential 100list from The Harris Poll offers a ranking of corporate response to the...
With the “new normal” rendering ineffective what were previously rock-solid business and comms strategies, rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency...
Brands are already under the microscope for their handling of COVID-crisis actions and responses, but as social justice issues enter the spotlight, the heat is on for businesses to get on the right side of the issue—and not just with words and messaging, but with...
Health experts have been warning of a second wave of COVID-19 for weeks now, and the probability of that happening has brands and businesses up in arms, according to a new survey from medical & security services firm International SOS. The research reveals that...
Amid the chaos of the COVID pandemic, the resulting shelter orders and temporary store closings, it’s been easy for brands to slip off the radar—people just have more important things to worry about these days. So for brands to remain vital, they have to connect with...
As most people around the world have spent the last several weeks sheltering at home, they’ve become increasingly reliant on technology and media to keep up with what’s going on in the world. But of course not everyone has the luxury of easy access to these...
As the world emerges from COVID-19 and begins reopening, marketers and PR practitioners will see one of the more significant shifts in recent memory. People have lost their jobs, companies have closed their doors and how the world interacts is forever altered....
As pharmaceutical manufacturers work to develop a coronavirus vaccine, the demand for clinical research associates and trial managers has risen by 46 percent—making it one of the few industries to increase hiring since the start of the pandemic, according to a...
Most U.S. public company boards stepped up their efforts in the initial phase of the COVID-19 pandemic, but shutting down businesses may have been the easy part—now, corporate boards are facing a growing list of urgent priorities in reopening their businesses,...
Despite the ongoing COVID-19 outbreak placing considerable pressure on brands and businesses, many have taken the opportunity to support frontline healthcare workers and vulnerable people at a time when their traditional business operations have been halted. By...
As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a...