COVID-19 has given the public a re-appreciation of leaders and organizations pushing through previously unimagined challenges to continue to advance their business, protect employees, and improve their service to customers. During World War II, a little-known naval...
As COVID upended business in 2020, brands quickly found their fortunes sinking or swimming based on their level of customer attention, from consumers’ earliest research stages right up to point of purchase and beyond. New research from business communications firm...
Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. The pandemic...
European countries were among the best at containing and minimizing the impact of the COVID crisis over the summer, but as the pandemic sweeps the continent again, nearly half (48.9 percent) of European journalists feel that they are in some danger of losing their...
It’s finally over! But even though 2020 is now in the history books, be assured there were plenty of consumer behavior changes that will carry over to the new year, and quite likely into the indefinite future. New research from venture capital firm Coefficient Capital...
By any measure, 2020 was a tough year for the average worker. Employees dealt with the COVID-19 pandemic, working from home, economic upheaval, and new burdens with childcare and technology—challenges that caused the majority of American workers (55 percent) to find...
As the COVID-19 vaccine begins to roll out in the U.S., communicators can play a critical role in increasing vaccine confidence and uptake. In a survey conducted in November, the Pew Research Center found that 60 percent of Americans said they would “probably” or...
The media & entertainment industry ranks first out of the 10 industries featured in the recently released Brand Intimacy COVID Study, a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced emblem)....
The true impact of the COVID crisis on the national and global economies is beginning to crystalize into plain and painful view—and new research from Accenture issues an urgent call-to-arms for brands and businesses in all industries to prepare now in order to avoid...
By bringing in-person client interactions to a virtual halt, the COVID-19 pandemic has triggered a digital content explosion as law firms compete for the attention of clients and prospects. A new study from B2B PR firm Greentarget of in-house counsel shows that...
New data from market researchers at Ibis World mentions three frightening figures: 191,511 fast food restaurant businesses in the U.S. in 2020 experienced -3.9 percent growth and 0.6 percent annualized growth from 2015 to 2020. To add fuel to the fire, many consumers...
While a focus on customer experience (CX) has traditionally been based on transactions with consumers, a full-fledged, experience-led focus is a new way of working that is increasingly being backed by the C-suite, according to new research from Accenture Interactive....