The COVID-19 pandemic is causing consumers to more seriously consider the health and environmental impacts of their shopping choices—and many of these changes in consumer behavior are likely to continue long after the pandemic and cause lasting structural changes to...
At the end of the Cretaceous period, 66 million years ago, an asteroid hit what is now the northern tip of Mexico’s Yucatan Peninsula. The impact triggered extreme global cooling, wiping out the dinosaurs and forcing evolution in a new direction. It’s an event...
All reports indicate that digital usage is up and will likely continue to retain much of its popularity even after the pandemic is over. A global study of a cross-section of more than 4,000 consumers, marketers, and tech experts before the pandemic revealed some...
Just as consumers are struggling in these unprecedented times, brands are also feeling their way through the COVID crisis with no strategic template or lessons-learned examples to guide them. But they know it’s important to stay connected with their audiences now more...
Working women are spending more time than men overseeing homeschooling and child care during the coronavirus pandemic, and they have expressed strong concerns about this negatively impacting their careers, according to new research from pay equity software and...
As a result of the economic disruption caused by the ongoing coronavirus pandemic, we’ve seen a huge number of brands scale back their marketing activity. 62 percent of marketers have admitted to changing their marketing strategies due to COVID-19, only 14 percent of...
“Lack of motivation, clients pressing pause and a changing media landscape”—how coronavirus is hitting PR pros. We recently asked PR professionals to share how their careers were being affected by the coronavirus. Here are some of the responses we received. Thanks to...
The ongoing COVID-19 pandemic has completely turned how we do business upside down. Events are being canceled all over the globe, workers are forced to isolate themselves from colleagues who they would normally work with in-person, and working remotely from home has...
New research from delivery experience management firm Convey reveals key insights about changing shopping behaviors and expectations in light of the COVID-19 pandemic. The survey of more than 1,000 consumers found that the majority of shoppers don’t expect retailers...
Many countries across North America and Europe are now entering phase three (management) of the coronavirus pandemic, expected to last from mid-May through the end of the year 2020 and into the year 2021, according to new research from Forrester. During this phase,...
“Coronavirus” has quickly become the most frequently googled term by a long shot as news outlets are dripping in information regarding the spread of COVID-19. The number of confirmed cases worldwide passed three million, with hundreds of thousands more looming in the...
As consumer behaviors continue to evolve during the COVID-19 crisis, new research from tax and advisory services firm EY defines four distinct consumer behavior segments, with key insights for marketers and communicators. According to the first edition of...