COVID depression is setting in again, and this time it’s likely to disrupt the most wonderful time of the year—and the most important, for brands and retailers. New research from professional services network KPMG found that consumers plan on buying fewer gifts and...
As journalists look for better ways to report in the COVID age, new research from PR and financial communications and marketing firm Prosek Partners offers insights on how business reporters find and work with sources as the impact of the pandemic continues to limit...
Content has long been king, and times of crisis are when a king’s full power is put on display. Smart communicators are taking notice of the rising reliance on digital during the COVID pandemic, and are reaching their audiences by boosting their digital content output...
Employees have been through the wringer this year, shifting for the first time to a virtually 100 percent work from home lifestyle. New research from employee experience software company Limeade revisits the firm’s 2020 Employee Care Report from March, comparing...
It’s certainly no surprise that “access and affordability to healthcare” and “communicable/infectious disease containment and prevention” were tied as the top two priorities of people worldwide during the COVID crisis, according to a new global survey. Unfortunately,...
As COVID once again infiltrates our societal fabric, brands and businesses must again pivot to remain relevant as consumers’ preferences are forced to change—and much of this adaptation will be in how they choose to communicate. New research from cloud communications...
As COVID gains strength again, and with brands facing an all-important holiday season, consumers are once more shifting their behaviors. The fact is, many are unsure what they should do now, and they’re looking to brands for help—and will surely be rewarding the ones...
The lion’s share of holiday shopping during this unique season looks more and more like it will happen online. This of course means a majority (52 percent) of U.S. shoppers plan to start their online shopping via Amazon this holiday season, according to new research...
Besides house pets and maybe the ozone layer, very few things have benefitted from the COVID crisis—but according to new research from healthcare staffing firm CHG Healthcare, many firms can add their own corporate culture to that short list. For its new study, What...
Whenever asked to come up with a marketing plan, many people refer back to “The Four Ps of Marketing” and use them as the basic foundation to develop an integrated strategy. During the COVID-19 pandemic, a lot of healthcare and health IT companies have had to totally...
As communicators are well aware, Generation Z contributes approximately $830 billion to U.S. retail sales annually—and represents an influential consumer group where wallet size and allocation provide a proxy for category interest. With their academic lives now being...
We’ve been focusing on the data analytics obstacles that communicators are struggling to overcome, and newly released research from high-performance analytics database Exasol reveals that while 84 percent of organizations are under increasing pressure to make faster...