PR crises are commonly associated with doom and gloom, and for the most part that reputation is rightly earned. No one likes to be blind-sided by a threat that could damage their brand’s, or perhaps their own reputation. However, as we heard from the seasoned crisis...
Competitive analysis is a pillar of any successful organization. If you don’t know what your industry rivals are doing—what products they’re launching, who they’re hiring, and what their spokespeople are saying—you’re not getting the full story. Another element that...
Just as there’s no such thing as a perfect person, there’s no such thing as a perfect brand. As the experts at our recent Crisis Comms Mastery virtual summit warned, no one is crisis immune. While that’s enough to keep any PR pro, comms professional, CEO, board...
We’ve been in the media monitoring game for a long time, and over the years we've seen many creative and effective ways organizations and PR agencies leverage media monitoring. Here are some of the most tried and true ways that organizations, including your...
![The 10 to 1 Rule: It’s About Thinking Small [Webinar Primer]](https://www.agilitypr.com/wp-content/uploads/2018/04/weiss-1-768x288.jpg)
The following is a taste of what we'll learn on April 25, when crisis prevention specialist Josh Weiss presents his Agility PR Solutions webinar, Good Coverage Equals Goodwill: 6 Ways to Get It. Ever heard of the 10 to 1 rule? It’s the idea that it takes 10 good...
We’ve been in the media monitoring game for a long time, and over the years we've seen many creative and effective ways organizations and PR agencies leverage media monitoring. We'd like to share some of the most tried and true ways that organizations, even your...
When a crisis hits, the last thing you should be doing is arguing behind the scenes about who is the best fit to speak with the public. Choosing the right spokesperson for your crisis is not just an option, it is absolutely necessary. Your spokesperson is a...
Another day and, unfortunately, another media hurricane surrounding the White House. In an effort to get ahead of a critical New York Times story exposing his connection to a Russian lawyer, Donald Trump Jr. posts his emails on Twitter and is interviewed by Sean...
What’s everyone saying about your crisis? Is it really as bad as you thought? Is it worse? It’s important to listen to what the world is saying about your brand during a crisis. It’s likely that you’ll need to address concerns, answer questions and reassure your loyal...
It’s one of the most dreaded words in PR—the “C” word. (Crisis… we’re talking about crisis.) It’s been described as “a PR nightmare” and is regularly referred to in ways like, “I would hate to be (insert company name here)’s PR person.” But crisis doesn’t have to end...
A product recall can cost a company millions of dollars, not including lost sales and damage to brand reputation. A new survey from Marketpoint Recall, conducted by Harris Poll among 2,081 U.S. adults aged 18 and older, examines Americans' views on company crises and...
Nothing moves the media needle like a scandal. And nothing can be so damaging to a brand's reputation as the ensuing bad press. The number of companies that in recent years have been dragged through the media mud, whether rightly or wrongly, is basically endless. A...