Entertainment
Six strategies to turn PwC’s Oscars fail into PR gold

Six strategies to turn PwC’s Oscars fail into PR gold

The humiliating but very human failure of two PwC accountants viewed live by millions of people around the world at the Oscars dealt an enormous blow to PwC’s brand and now it’s time for the accounting and professional services firm to do whatever it can to repair its...

The Northern Red Carpet: The stars and buzz of TIFF 2016

The Northern Red Carpet: The stars and buzz of TIFF 2016

Ten days, 400 films, and endless yards of red carpet later, the 2016 Toronto International Film Festival (TIFF) is a wrap. The crew here at MediaMiser used our patented software to track tweets for the entire festival — that's over 200,000 tweets from opening day to...

Netflix original shows generate buzz online

Netflix original shows generate buzz online

Netflix spent more than $6 billion on original content last year, when it produced more of this type of content than HBO. That's a lot of content. All this entertainment goodness has attracted the attention of online news sources of all stripes, especially...

Lochte and the Boys: Timeline of an Olympic controversy

Lochte and the Boys: Timeline of an Olympic controversy

Sometimes, the biggest story at the Olympics is not actually the Olympics. Sometimes it can be tragic or scandalous, but occasionally these kinds of stories can be something ridiculous that just got out of control. This past Sunday, August 14, U.S. Olympic swimmer and...

Going for the PR gold: How to execute a medal-worthy campaign

Going for the PR gold: How to execute a medal-worthy campaign

The 2016 Summer Olympic Games are underway and, like most of America—the world, really—I’m fully engrossed in the action…and the drama. How would Michael Phelps’ historic Olympic journey end? Is the current U.S. women’s gymnastics team the best ever? What will the...

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