The humiliating but very human failure of two PwC accountants viewed live by millions of people around the world at the Oscars dealt an enormous blow to PwC’s brand and now it’s time for the accounting and professional services firm to do whatever it can to repair its...
Top mentioned Halloween costumes: creepy clowns, witches, and…Trump
Halloween is just around the corner, but before you can indulge in candy you'll have to pick your costume (if you haven't already). Never one to be left out of Halloween fun, we at MediaMiser analyzed online news for some of this year's top costumes to determine which...
The Northern Red Carpet: The stars and buzz of TIFF 2016
Ten days, 400 films, and endless yards of red carpet later, the 2016 Toronto International Film Festival (TIFF) is a wrap. The crew here at MediaMiser used our patented software to track tweets for the entire festival — that's over 200,000 tweets from opening day to...
Netflix original shows generate buzz online
Netflix spent more than $6 billion on original content last year, when it produced more of this type of content than HBO. That's a lot of content. All this entertainment goodness has attracted the attention of online news sources of all stripes, especially...
Lochte and the Boys: Timeline of an Olympic controversy
Sometimes, the biggest story at the Olympics is not actually the Olympics. Sometimes it can be tragic or scandalous, but occasionally these kinds of stories can be something ridiculous that just got out of control. This past Sunday, August 14, U.S. Olympic swimmer and...
Olympic robbery scandal: Note to athletes and organizations—don’t strive for the gold in lying
As new details and surveillance video emerge shedding light on what exactly occurred with the four U.S. Olympic swimmers who claimed they were robbed at gunpoint in Rio, we get yet another lesson that lying or trying to cover things up is never a good strategy. The...
Going for the PR gold: How to execute a medal-worthy campaign
The 2016 Summer Olympic Games are underway and, like most of America—the world, really—I’m fully engrossed in the action…and the drama. How would Michael Phelps’ historic Olympic journey end? Is the current U.S. women’s gymnastics team the best ever? What will the...
‘Cultural clash’ or unity through sport? A text analysis of coverage of Egyptian beach volleyball team
Last week, Germany’s women’s beach volleyball team defeated Egypt at the Rio Olympics. But what made the game newsworthy for many outlets was that one of Egypt’s players, Doaa Elghobashy, played in a hijab. Throughout Olympic history few women have competed while...
How the Olympic Committee fights against trademark erosion
On top of the attention the IOC is receiving over its ban on Vines and GIFs, the Olympic Committee is also receiving criticism during these Games for its rules regarding trademark usage in hashtags. But some say the measures are necessary in order for the Olympic...
Media copyright at Rio 2016: Is banning GIFs and Vines even legal?
The London Olympics of 2012 were not only highly televised – some of its best moments were captured in GIFs. (GIF from Buzzfeed) China’s Liu Xiang hop to the finish line after injuring himself was rated by Buzzfeed as one of “the best GIFs of the London Olympics.”...
Crashes, clashes, and splashes: Analyzing Rio 2016’s opening days
After months of controversy and speculation, the Rio 2016 Olympic Games have finally arrived. Despite much apprehension, thus far the bulk of media attention has remained where it should -- namely, on the games themselves and the athletes competing. To better...
Troll Busters: What companies can learn from the Leslie Jones troll case
Over the last couple of weeks, publications have extensively covered the racist and sexist troll campaign waged against actress Leslie Jones, star of the new Ghostbusters film. While unwarranted attacks can’t be completely eliminated in a society that values free...