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SEO tips everyone in PR should be using

SEO tips everyone in PR should be using

While SEO should be a critical part of every PR specialist’s communication and marketing strategy, it’s often treated as an afterthought or seen as something too complicated to understand. But it’s important for PR teams to make SEO a priority. We have some tips to...

Will Facebook decide which news you consume?

Will Facebook decide which news you consume?

Just recently, Facebook made changes to its News Feed algorithm. For many people this probably isn’t big deal, but some feel the nature of this change may have serious consequences to journalistic integrity and, ultimately, what news actually gets consumed. Last...

On Steven Stamkos, Leaf fans, and the power of ‘like’

On Steven Stamkos, Leaf fans, and the power of ‘like’

It’s a pretty powerful thing, that ‘like’ button. Especially when you’re an influencer with nearly 400,000 followers. Tampa Bay Lightning superstar forward and upcoming free agent Steven Stamkos discovered this fact -- again -- this week, after liking a TSN tweet...

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