Ah, the first week of September. That time of year when, in many parts of North America, summer is slowly receding, temperatures are dropping ever so slightly, and the kiddies are ramping up for back-to-school. It’s also pumpkin spice latte time. As a citizen of the...
First let me state that I realize that a lot of people might be fatigued by the French’s ketchup story, so this will probably be my last post on the issue. However, I would also like to point out that MediaMiser was recently quoted in a story by Vanessa Lu of the...
Last week I wrote a blog post about how French’s ketchup was taking Canada by storm because of one Facebook post, and how other social media channels and traditional media outlets have further amplified the story. Well, Ontario provincial politician and New Democrat...
It’s a well known fact that the most popular ketchup in America is Heinz. Well, in Canada, a new threat to Heinz has emerged and it’s not Hunt’s or Del Monte. It’s French’s ketchup. Better known for its mustard (No. 1 in the US marketplace), French’s could also soon...
Call it the first advertising mistake of the holiday season or a genius marketing ploy, but no matter how you look at it, Starbucks is the first corporate entity to reignite the “War on Christmas” battle this year. Starbucks sparked controversy just a few days ago...