Journalism
4 ways to help yourself by helping journalists

4 ways to help yourself by helping journalists

The notion of give-and-take is a key element of any successful professional relationship, and the relationship between PR professionals and journalists is no different. If you want to help your own PR efforts, start by helping journalists do their job. From how the PR...

Show, don’t tell: how to pitch experts to journalists

Show, don’t tell: how to pitch experts to journalists

Last December, I spoke to the editors of Tonic, VICE Media's new health channel for Millennials. As I often do when interviewing journalists, I asked about being pitched the opportunity to talk to an expert. One of the editors offered a typical reply. “I tend to get...

Journalists on the move – Week of March 27

Journalists on the move – Week of March 27

Notable journalist and media industry moves: Time: Mandy Oaklander moves from health writer to deputy health editor, but will continue to write health stories for the publication. Alex Altman moves from Washington correspondent to deputy Washington bureau chief. Julie...

Journalists on the move – Week of March 27

Journalists on the move – Week of March 20

Notable journalist and media industry moves: The New York Times: Michael LaForgia, former Tampa Bay Times deputy investigations editor, joins as investigative reporter, as does Ellen Gabler, formerly with Milwaukee Journal Sentinel, and Brian M. Rosenthal, former...

Journalists on the move – Week of March 27

Journalists on the move – Week of March 13

Notable journalist and media industry moves: The New Yorker: James Surowiecki, financial writer, leaves. The Christian Science Monitor: News editor Mark Sappenfield replaces Marshall Ingerson as editor, who leaves. Recode: former Politico senior technology reporter...

Calling a journalist? Don’t be annoying

Calling a journalist? Don’t be annoying

"They’re the bane of my existence." "I absolutely hate them." "They drive me insane." These are a few of the actual comments I’ve heard from journalists about that all-too-common PR tactic, the phone call. Among journalists’ biggest PR pet peeves, 52 per cent say cold...

Journalists on the move – Week of March 27

Journalists on the move week of March 6

Notable journalist and media industry moves: The Washington Post: Barbara Vobejda moves from news editor to deputy managing editor. Paige Winfield Cunningham, former senior health correspondent for Washington Examiner, joins as anchor of upcoming newsletter...

4 tips to build a targeted media outreach list from scratch

4 tips to build a targeted media outreach list from scratch

When you've been promoting the same message for any length of time, you get to know the key influencers on the topic. Once you've created your media outreach list, all that's left is maintenance; you just need to keep the information up to date, and stay on top of new...

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