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Marketing
Top trends for 2023 for food and beverage brands

Top trends for 2023 for food and beverage brands

With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. New research from food innovation...

10 steps to create an outstanding marketing plan

10 steps to create an outstanding marketing plan

A marketing plan is a blueprint for your business's success. It lays out your goals and how you will achieve them, including what you'll do, who you'll target, and how much money you'll need. With a well-crafted marketing plan, you can focus your efforts and make the...

Beyond the hype of neuroscience in market research

Beyond the hype of neuroscience in market research

In 2011, neuroscientist T. Sigi Hale, PhD was principal researcher leading a National Institute of Health-funded lab at UCLA. He left academia to enter the market research industry, and helped pioneer the behavioral science movement, leading development of...

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