Following two years of precarious budgeting in a volatile, if not hostile marketplace, marketing budgets have climbed to 9.5 percent of total company revenue in 2022, an increase from 6.4 percent in 2021, according to Gartner. But while marketing budgets are...
How location marketing works—and the benefits for your brand
Just as a business needs a website, physical locations need marketing too, but location marketing is different than your regular website—it’s all about extending the reach of your business and providing a way for people to find you when they are looking in person by...
Nearly 9 in 10 financial services leaders lack confidence in data
New research from data solutions firm InterSystems finds that nearly nine of ten—a whopping 86 percent—business leaders at financial services companies aren’t confident that their data can be used for decision-making. The study of more than 550 business leaders across...
3 insights for end of marketing funnel strategies
At the end of a marketing funnel, companies are always focused on making conversions. During the end of the final stages, companies need to get their potential customers to take the desired action. That action can be anything from subscribing to an email newsletter,...
Tips for sparking higher engagement among digitally fatigued audiences
Despite increasingly powerful and ubiquitous digital marketing tools, many businesses find themselves struggling to gain traction among customers and prospects as the competition for impressions, clicks, and mindshare is increasingly fierce, reveals 2022 survey...
5 personalized marketing techniques that will boost your e-commerce sales
Did you know that 80 percent of consumers are more likely to make a purchase if a brand offers a personalized experience (Epsilon)? Shoppers want to feel like they’re important to your company or brand. So, in this article, we’re going to outline how you can use...
Marketers expect CDPs to move beyond data aggregation to omnichannel activation
New research from marketing tech firm Zeta Global finds that the majority of Customer Data Platform (CDP) users believe today’s CDP solutions fall short of expectations and capabilities and are seeking a more robust CDP that spans data aggregation and management, as...
Data disconnect: Over 80 percent of companies rely on stale data for decision-making
Companies are increasingly facing challenges getting the right data in the right place for critical business decisions, according to new research from modern data integration Fivetran. While companies race to become data driven, the firm’s new study finds the lack of...
New research reveals tradeoffs of accelerating digital transformation
A new research report from multi-cloud application security and delivery firm F5 shows the challenges organizations face as they transform IT infrastructures to deliver and secure digital services that have become inseparable from everyday activities, such as...
New Stirista research reveals emerging B2B marketing trends
A new research report from data-driven SaaS marketing solutions firm Stirista reveals the emergence of Connected TV (CTV) as a part of the overall media mix, the criticality of comprehensive data-driven insights to improve B2B targeting and measurement and concerns...
Growing your business through customer personalization
"The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise, they just might find...
New research urges B2B CMOs to redefine marketing’s mandate
According to new Forrester research, B2B CMOs are increasingly playing a critical role in driving sustainable and profitable growth for their companies. They are steering their firms through cultural and societal changes—including shifting macroeconomic factors and a...