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Marketing
3 advanced tips for using SEO to increase sales

3 advanced tips for using SEO to increase sales

All businesses, regardless of industry or size, require sales to succeed. In the modern climate, growing sales requires all businesses to have a strong and well-established digital presence. By the end of 2021, it’s expected that e-commerce will contribute to more...

Mastering audience targeting: 5 tips to help you get it right

Mastering audience targeting: 5 tips to help you get it right

Audience targeting is the segmentation of prospective and existing customers based on various data points. The technique is mostly used to enhance digital ads. However, the benefits of proper audience targeting go well beyond serving personalized ads. It can also help...

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