Optimizing conversion rates can be extremely challenging, especially when you’re manually analyzing and extracting insights from data. Fortunately, recent developments in machine learning and AI have brought a new era of possibilities. AI can evaluate large amounts of...
Improving marketing impact: Misaligned marketing goals and business objectives reveals the need for a new approach
Unlike in the siloed days of marketing yore, success today calls for a holistic approach that integrates the needs of other business segments and aligns with the larger goals of the company. And while almost 9 in 10 B2B marketing leaders are more focused on business...
How to use SEO segmentation to amplify your marketing
Search engine optimization (SEO) is a crucial aspect of digital marketing. By evaluating your website in terms of audience engagement and technical performance, you can spot urgent issues and find opportunities to boost your ranking position. But just assessing the...
5 strategic steps for creating an effective omnichannel marketing strategy
Shopping has evolved dramatically over the years. No longer confined to physical stores, today's consumers can effortlessly purchase on your website, grab deals from emails, or simply click "Add to cart" while scrolling through your socials. The stats speak for...
5 tips for integrating marketing with product design—and why it works
Any business person who wants to make a profit knows they need to create a product or service that people want to purchase repeatedly. Easier said than done, yes, but entirely possible—if you understand the principles of product design and how it fits into your...
New Nielsen research shows growing demand for more diverse media content to engage Black America
The longstanding problem with lack of diversity in media shows no sign of self-correcting, but the demand is certainly growing, especially among Black consumers—a group that spends over 81 hours per week with media, a whopping 31.8 percent more than the general...
Does your business have a marketing data warehouse? Here are 6 reasons why you need one
Where does your marketing data live? If you don’t have a marketing data warehouse, chances are it’s spread across a bunch of different platforms. On average, marketers use around 15 different data sources. This includes—but isn’t limited to—CRMs, Google Analytics,...
Enhancing online visibility: 9 steps to getting optimal SEO results
In the dynamic realm of public relations, where the digital landscape is ever-evolving, mastering SEO strategies has become critical for professionals aiming to boost online visibility and stay ahead. SEO isn't just about search rankings; it's about ensuring your...
The state of SEO in 2024: Leading agencies map where SEO is heading
SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it...
5 ways a quality management system can elevate your marketing game
Marketers are always looking for innovative solutions to meet the demands of efficiency. Every business needs to stay ahead of the competition and can benefit from marketing strategies beyond traditional approaches. In the fast-paced digital world, streamlining...
The science of marketing: Exploring the psychology of consumer behavior
Consumer behavior refers to the study of individuals' actions and decision-making processes when purchasing and using products or services. Understanding consumer behavior is pivotal in marketing as it unveils the complexities behind why consumers make specific...
5 ways digital experience services humanize and improve user interaction
User experience has become a critical component of online interactions in this fast-moving digital age, where technology is always changing. This move towards the user interaction revolution by digital experience services (DXS) is defined as a constant need to...