Whether you are opening your first company or are a seasoned entrepreneur, every owner wants his or her company to grow and succeed. It can be so easy getting caught up in the day-to-day tasks at work that you forget to take time to pause and reflect. You need these...
How can you get answers to solve business challenges more quickly and accurately? A new report from cutting-edge research firm Arizton Advisory and Intelligence affirms how market research can deliver—and why it’s a critical imperative today. It has become impossible...
All businesses, regardless of industry or size, require sales to succeed. In the modern climate, growing sales requires all businesses to have a strong and well-established digital presence. By the end of 2021, it’s expected that e-commerce will contribute to more...
New research from continuous product design (CPD) firm Quantum Metric uncovers why businesses must build their culture around the needs of their customers to meet the rapid expectations of digital experiences. "In today's digital-first world, a company's web or mobile...
Over a third of CMOs say they don't trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What's more, there is a growing divide between data analysts and marketers when it comes to trusting their data. A third...
The digitization of the economy revolutionized operations in the financial services industry. It was when transactions moved from tellers to ATMs, and from computers to mobile services. Today, a lot of financial services are available online and it’s easier for...
Gen Z's disposable income in 2021 has reached an estimated $360 billion. This figure represents the income Gen Zers earn from full-time or part-time employment ($263 billion), discretionary spending money from their parents ($57 billion), and the income they generate...
U.S. consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most...
A lot has changed in the past year since the pandemic hit. E-commerce trends are changing as well. Customers are turning more and more towards online shopping for their needs. It's an excellent time for retail marketers to think about how to serve customers better....
New national research from women-led B2B marketing agency treetree reveals great inconsistencies in the degree of collaboration and engagement within B2B sales and marketing departments. “We began hearing rumblings from our clients of a change in the relationship...
Audience targeting is the segmentation of prospective and existing customers based on various data points. The technique is mostly used to enhance digital ads. However, the benefits of proper audience targeting go well beyond serving personalized ads. It can also help...
There’s no doubt that the pandemic modified travel—but that’s just part of the story. New research from Hilton unpacks how the pandemic changed people. The hospitality chain’s newly released 2022 Traveler: Emerging Trends and the Redefined Traveler dives into an...