Marketing
Companies embrace AI, but execs cite challenges on alignment, ethics

Companies embrace AI, but execs cite challenges on alignment, ethics

Corporate America is increasingly using AI, and executives anticipate that they will use it even more in the years ahead. But they also have significant concerns, new research fromknowledge marketplace GLG finds. Sixty percent of executives surveyed do not feel that...

Brands lacking a privacy-first culture risk losing customer trust

Brands lacking a privacy-first culture risk losing customer trust

Customer trust and data privacy go hand-in-hand, but too many marketers don’t understand what’s involved in this digital handshake—nor what’s at stake. A data breach can reduce a company’s bottom line to shreds and tarnish its brand reputation for years. The sheer...

ADA compliance—why your website needs to be an inclusive experience

ADA compliance—why your website needs to be an inclusive experience

Communication has revolutionized with the rise of the internet. Websites created before 2000—or even 10 years ago—have changed drastically. Over the years, the evolution of websites has transformed the way we do everyday tasks. In a previous blog, we discussed the...

How to build a modern business website for 2020

How to build a modern business website for 2020

It’s completely common knowledge that in today’s business environment, the digital world is at least of equal importance to the offline world. Your business proceedings in the digital realm are crucial in helping you to capture market shares with web users, who are...

Why your brand’s poorly designed website is killing sales

Why your brand’s poorly designed website is killing sales

New research from digital marketing agency IronMonk examines whether or not consumers will buy from a company with a poorly designed website—and discovering that a whopping 86 percent of Americans say they won’t buy from such a company. More specifically, the survey...

How the mobile holiday shopping boom benefits stores

How the mobile holiday shopping boom benefits stores

Twenty-five percent of online shoppers plan to use a smartphone for holiday shopping, and they are more likely than those who use other devices to buy online and pick up in store (BOPUS), according to insights from the newly released 2019 Holiday Purchase Intentions...

4 steps to more consistent branding—and 33% more revenue

4 steps to more consistent branding—and 33% more revenue

New research from content creation platform Lucidpress reveals brand consistency can have a significant impact on revenue. In fact, the firm’s new State of Brand Consistency Reportfound consistent branding can increase revenue by 33 percent—a 10 percent increase over...

Here’s how consumers will choose local businesses in 2020

Here’s how consumers will choose local businesses in 2020

According to new research of local search habits and the factors that most influence consumers’ decision to visit a store, digital marketing agency Ignite Visibility found that local searchers like positive reviews (but don’t love to leave them), still rely heavily on...

Luxury industry moves into the brand-intimacy basement

Luxury industry moves into the brand-intimacy basement

The luxury industry dropped one spot from what was already a dismal showing in 2018, ranking 14th out of 15 industries studied in MBLM‘s latest Brand Intimacy 2019 Study, the largest study of brands based on emotion. Rolex topped the industry followed by Cartier and...

3 reasons why data management is critical for success

3 reasons why data management is critical for success

These days, businesses can do some impressive things with data, as long as they are able to collect and analyze it effectively. Data related tech fields like machine learning and big data are booming and giving companies new ways to optimize their performance. Here,...

Sponsorship marketing landscape could dramatically change in 2020

Sponsorship marketing landscape could dramatically change in 2020

Millennial families are viewing life through a different lens than past generations, and expect the experiences they choose to engage with to be meaningful, lasting and hands-on. The Allionce Group, a marketing agency that facilitates connections between brands and...

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