New research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) compares pre- and intra-COVID-19 priorities for marketers and their approaches to developing effective campaigns. The firm’s new study, The Pivot Report, indicates...
There are no “normal” workdays anymore thanks to COVID-19, disrupted supply chains, newly emerged customers, and vanished historical customers. Businesses, employees, customers, and suppliers are in a daily struggle to adapt, to adjust, and to continue to have their...
New research from national marketing agency Zion & Zion continues to deepen the understanding of quick service restaurant (QSR) brand personality measurement. In the firm’s latest study, both confirmatory factor analysis (CFA) and multiple regression analysis are...
New research from Data-to-Everything Platform provider Splunk exploring how prepared organizations are for the beginning of the Data Age reveals that two-thirds (67 percent) of those surveyed expect the sheer quantity of data to grow nearly five times by 2025. The...
New research from performance marketing agency Tinuiti offers insight into how the beauty industry continues to see growth, amidst the financial and economic challenges caused by COVID-19. The firm’s new survey generates a snapshot of current beauty spending and...
Real-time communications app PubNub announced findings from its first State of Chatsurvey, revealing the importance of chat as part of a business' offering, critical chat functionality, and trends in use cases beyond productivity and personal communication. As with...
“Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible,” Aristotle. Persuasion is the name of the game when it comes to public relations and marketing. The very nature of the field is to convince...
There’s a clear diversity and inclusion movement in advertising. But new research by Getty Images reveals that nearly 80 percent of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising—that they...
Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times. The firm’s...
Do you want to maximize your profit potential as a seller on Amazon? If so, you need to showcase the fact that you can be trusted to provide a quick and quality service. Nobody is going to feel comfortable purchasing from you if they don’t believe you are capable of...
The COVID crisis has changed America and the world in many ways, and new research from New York tech PR agency MACIAS PR reveals a shift in the way we interpret media ads. The firm’s new study suggests TV commercials and online ads are losing their influence over...
COVID-19 has affected many aspects of the higher education student experience—and now is an essential time for marketers to be cognizant of prospective students' anxiety about what school will look like and utilize the right tools to build trust and connect with...