Companies that sell products on Amazon tend to find it a bit difficult to stay ahead of their competitors and sell more to consumers. As long as a business decides to market and promote its products in another fashion, it can reach a larger rate of consumers and...
A new study from sales engagement and intelligence platform firm Outreach uncovers what it takes to be successful in UK-based B2B sales in 2022. Based on the survey of 110 UK sales directors and above, the B2B Leaders Usher in a New Era of Sales study, with Forrester...
New research from marketing trade association MMA Global provides key insights on a topic at, or near, the top of the priority list for any company in any industry: Growth. The results revealed a 50/50 split among marketers when it comes to how to best achieve growth....
Your website is where you’ll drive customers to purchase goods from you. And, since there is more competition than ever before in the online space, you need to do everything you can to increase conversions across your site. Your conversion rate is the percentage of...
New survey research from SJT Marketing and YourMarketer finds that marketing departments in the U.S., across industries, experienced major changes during the pandemic, drastically modifying their strategies under pressure from reduced headcount and budgets. The firms’...
Although any company can implement gamification into its operations, there are some industries where it works better than others. When companies in the following industries add gaming elements to the everyday tasks of their employees, they shift the workplace in the...
Recently released research from dynamic offer platform Formation offers insights for brands to transform their loyalty programs from a mass, earn-and-burn model to a gamified, personalized experience that creates stickiness and drives revenue from loyal customers....
New research from on-demand product marketing agency Aventi Group reveals the top priorities and most pressing obstacles facing go-to-market (GTM) initiatives this year within global B2B technology enterprises. The data correlates with top business challenges...
Did you realize that the US alone has almost 30 million small-scale businesses? With such a high number, business owners want a competitive advantage. If you're starting a company, you're probably searching for methods to get a massive head start. You'll need to have...
To attract customers and stand out from the competition, companies need brand assets. Brand assets are what help companies build their identities, create trust with the target audience, and maintain consistency. Brand assets are all of the recognizable elements that...
Customers are the key to success in any industry, which means the quality of your business’s customer relations is of paramount importance. Without an effective customer relations ethos within your business, you would surely find it difficult to maintain your...
How much weight do product reviews carry with consumers during the consideration stage of purchase? New research from online reputation management firm NetReputation.com finds that one-star, low and negative reviews of businesses and services on the Internet are...