A newly released study from go-to-market growth advisory SBI uncovers CMO vulnerabilities in the current economic climate, and provides recommendations for CMOs to drive efficiency and successfully lead during challenging times. The firm’s research reveals that CMOs...
New marketing research from out-of-home (OOH) ad firm OneScreen.ai reveals that nearly all (96 percent) respondents are satisfied (50 percent) or very satisfied (46 percent) with the ROI of their current OOH marketing campaigns. On average, these companies have seen...
A newly released study from marketing services provider R.R. Donnelley & Sons Company (RRD) reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them. The firm’s Macro Marketing Report shows...
The travel industry is still alive and kicking, it's just adjusted to accommodate the digital age. If you work in travel and tourism, you know how tough it can be to find and convert customers. You need the right marketing strategies to reach your audience and inspire...
Packaging plays a vital role in protecting a package during transportation. If the packaging chosen for a product is wrong, it might damage a product. The right packaging can not only protect a product, it can also impress customers. Products can be seen as blank...
New industry-first research from tech marketing agency Alloy indicates that tech companies are now prioritizing the customer lifecycle over the sales funnel—signaling a shift that could fundamentally reshape B2B sales and marketing departments worldwide. The firm’s...
Latinos make up a growing portion of the U.S. consumer base and hold around $1.5 trillion in purchasing power, according to Nielsen. However, despite their increasing influence and significant online engagement, Hispanic representation lags behind in the influencer...
A new research report from business analytics firm SAS stresses that urgent action is needed to tackle an artificial intelligence skills crisis that is already stifling US productivity and innovation. The firm’s latest report, How to Solve the Data Science Skills...
Building an online store and succeeding with it can be a daunting task. However, marketing your online store can be even more daunting, especially if you don’t know the best marketing methods to use. But don’t worry, there are various proven techniques that can boost...
As the influencer marketing landscape evolves, what do marketers say are their biggest challenges when it comes to working with influencers? New research from AI social media analytics platform and influencer marketing transparency firm HypeAuditor uncovers the most...
Experimentation is what defines the winner from the losers in this ever-changing digital world. At the heart of these experiments is customer experience—and one of the best ways to mine these insights is through surveys. Doing so gives better business value to your...
Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. That means that the company is only paying for those advertising efforts when they're generating some sort of results. The most popular...