In today's digitized business operations, data security is an important aspect of running a successful business. The cost of choosing to skimp on extra security poses significant financial risks. Additionally, it’s very damaging to a business's reputation if it’s...
2024 state of B2C customer acquisition: Most successful strategies and key challenges
The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable. And as powerful technologies emerged in lockstep with this new...
2024 trends in app marketing: Comms pros increase focus on more aggressive KPI targets in a more dynamic economic climate
Mobile apps are key components of a comprehensive brand marketing strategy in today’s smartphone-obsessed world. Consumers use them for digital purchasing, as well as in-store for product research. New research from mobile-industry growth acceleration platform Liftoff...
The latest critical component of the customer journey: Customer onboarding
The customer journey is made up of multiple touchpoints, and the experience at each one must meet or exceed expectations for brands and marketers to be able to move possible buyers along to the next one. A lot of attention lately has been given to the post-purchase...
New 2024 RFP impact report for marketing and business development pros examines challenges—and solutions
Marketers, communicators and client services teams depend on winning RFPs to generate new business, but new research from law firm and professional services-focused experience management platform ikaun asserts that the battle to win them actually redirects marketing...
How CRM insights inform PR strategies for improved communication
Unlocking the potential of how CRM insights inform PR strategies for improved communication is a dynamic journey. As PR professionals, we understand that harnessing the power of customer relationship management data can be a game-changer. So, let’s get into the...
How heat mapping boosts data visualization: A 2024 guide for marketers
Have you ever been at a meeting when one of your team has presented a report on your website that seems to be nothing but data? An endless stream of figures that you need to really concentrate on to take anything away? Wouldn’t it be great if there was a way of...
Tangential SEO: 5 strategies to discover unique keywords and improve your ranking
SEO is rapidly evolving, and it's critical to stay ahead of the curve to maintain a competitive edge. Traditional SEO centers on optimizing for high-traffic, direct keywords closely tied to your business. However, with the market becoming progressively saturated,...
Marketers’ lead gen and engagement strategies are underperforming, new CMO Council report finds
It’s been debated whether the sales lead is as important as it was in the pre-digital age, and the resulting consensus is that yes, it’s still important, but they need to be higher quality leads to serve a proportional role in the modern age of sales and marketing....
9 steps for developing a complete sales and marketing strategy for small business
Imagine two small businesses. One makes customized wristbands. Their customers love the personalized work and their fair prices. However, this business does not have a marketing and sales strategy. The second business sells premade wristbands at a higher price than...
5 ways PR pros can take advantage of a smartphone-centered world
Fifty-four percent of the global population—around 4.3 billion people—now own a smartphone. The devices allow us to communicate with others, browse the internet, purchase goods and services, play games, read books, listen to music, scroll through social media, and...
New rules from Google and Yahoo could impact delivery of brand emails
Email has long been and remains the decided consumer preference for interacting with brands, but if you look deeper, there are caveats to this truism—new research from business-to-consumer conversation enabling firm Sinch affirms the power of email, but its survey of...