With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future. New research from digital business transformation firm Publicis Sapient...
The rise of data-driven businesses has made it necessary for anyone who wants to succeed to utilize analytics tools. No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest...
It should come as no surprise that social media and influencer marketing are expected to play larger roles in marketing plans as part of a pandemic-accelerated shift to digital, with a net 70 percent of marketers estimating increased spend on social in 2022, according...
Organizations with a deep-rooted culture of innovation are more likely to experience 15 percent more benefits and fewer obstacles from large or sudden change events. However, more than 40 percent of executives and employees surveyed indicate that their organizations...
Communicators are proving their value in the C-suite and earning more accolades and empowerment in the process, yet a new survey reveals that marketers continue to struggle to align goals with company objectives, according to new data released from Plannuh, a...
Gone are the days of television and print ads being the do-all and end-all of marketing. With the rise of social media and customers becoming increasingly vocal about what they want from their products, static marketing is simply a thing of the past. Interactive...
New research from vacation rental hospitality firm Evolve makes it clear that travel will return in 2022—but with some important shifts. The firm’s newly released 2022 Travel Trends Forecast finds that while consumers are making travel plans—multiple at a time in many...
Technology and automation have allowed businesses to streamline both their processes and their workforces. Because of this, 21st-Century job seekers may notice a recurring theme as they look for work. Employers are expecting candidates to be specialists in several...
If you operate a business or offer a service to provide to others, making a website is the first step toward raising visibility of your image. After you have designed your website, the next step is getting traffic. Getting your name out into the public eye can be a...
Although in-person events are returning, uncertainty with COVID-19 remains and events are not likely to return to as they once were in the pre-COVID era—nearly seven in 10 (69 percent) respondents in a new survey from virtual/hybrid event platform Hubilo agree that a...
New research from identity verification and authentication company Onfido explores internet users' relationship to digital services and digital identity—and reveals that businesses have just 10 minutes to set up digital accounts or risk losing consumer trust. The...
Email marketing is known to be one of the most affordable yet most lucrative marketing methodologies. Whether brands practice it or not, nobody can deny that it can create all of the conditions that will keep their name on top of their audience's mind. Here's why:...