Marketing
How data friction costs marketing teams time, money, and resources

How data friction costs marketing teams time, money, and resources

Marketing teams often struggle to work efficiently because so many of their resources are used up trying to keep their customer data in sync with their email service provider’s (ESP) cloud. In addition, enterprise brands across multiple industries experience data feed...

Black Friday & Cyber Monday’s distinct marketing opportunities

Black Friday & Cyber Monday’s distinct marketing opportunities

There is still a dichotomy in how consumers approach Black Friday vs. Cyber Monday, according to a recent study by strategy and marketing consulting firm Simon-Kucher & Partners. Sixty percent of Black Friday shoppers browse through offerings in the hopes that...

The kinder, gentler web—AI’s potential to usher in civility

The kinder, gentler web—AI’s potential to usher in civility

In an era of purpose-driven consumption, values—such as transparency, trust and humanness—are key drivers that unlock value in AI, new research from WP Engine finds. The firm’s latest study, conducted by researchers at The University of London and Vanson Bourne,...

Why marketers’ channel neglect leads to fewer insights

Why marketers’ channel neglect leads to fewer insights

According to new research from CallRail, marketers agree on one thing: everyone wants better attribution. Practically all comms pros (96 percent) agree that attribution is critical to informing and optimizing marketing decisions, and 36 percent say the lack of insight...

The jury’s still out on law firms’ approach to digital marketing

The jury’s still out on law firms’ approach to digital marketing

Law firms increasingly recognize the importance of digital marketing, which encompasses all the critical tactics, technologies and strategies needed to engage and inform consumers of legal services. But new research shows more resources and support may be needed. The...

5 factors that drive event engagement for financial services

5 factors that drive event engagement for financial services

With the markets for banking, asset management, and wealth management experiencing high levels of saturation and competition, financial pros are increasingly seeking ways to communicate more efficiently with clients while optimizing their level of personalization. A...

Why 2019’s Black Friday outlook is particularly challenging

Why 2019’s Black Friday outlook is particularly challenging

This year has been hard on brick-and-mortar stores, with many famous brands reducing their shopping mall footprint. While a recent survey from omnichannel CX firm Genesys uncovers a bright spot on the fourth-quarter horizon for U.S. retailers, seasonal challenges...

How marketers can improve their audience management maturity

How marketers can improve their audience management maturity

In spite of having multiple tools deployed for both audience definition and audience management, nearly half (44 percent) of marketers place themselves at just a “basic” level of audience management maturity, reveals new research from performance marketing agency...

Surprising new findings about sales and marketing alignment

Surprising new findings about sales and marketing alignment

Are sales and marketing teams showing signs of better alignment? New research from performance marketing consultancy LeadMD leverages hundreds of execs’ feedback to produce a study focused on quantifying the term “sales and marketing alignment,” and distilling the...

2019 Halloween stats—for marketing that’s so good, it’s scary

2019 Halloween stats—for marketing that’s so good, it’s scary

Right now, 172 million Americans are knee-deep in the process of installing seasonal home decor elements, dreaming up character costumes and clever horror costumes, and buying party-sized candy mixes (it’s literally being sold by the three- and four-pound bags at...

Too many marketers have a coin-operated view of customers

Too many marketers have a coin-operated view of customers

Despite a significant focus on people-centricity, brands and businesses see dollar signs—not people—when thinking of their customers, according to new research from the CMO Council. While marketers admit their future growth and success will rely on leveraging deeper...

How media do their marketing—and what they aren’t doing

How media do their marketing—and what they aren’t doing

Cross-channel marketing has come, and it’s here to stay. However, it’s no longer just being used by industries, such as retail and e-commerce, but virtually all consumer-facing businesses. This includes news publications, from online to print to broadcast. A new...

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