Marketing
8 strategic tips for PR pros to avoid link building mistakes

8 strategic tips for PR pros to avoid link building mistakes

Public relations experts understand that brand image can do a lot to drive customer interest and the “feel” towards their respective companies. As their expertise implies, PR experts ensure their target audiences recognize and remember their brands through the help of...

Brick and mortar stores could get a big bounce after COVID

Brick and mortar stores could get a big bounce after COVID

New research from proximity search optimization platform MomentFeed sheds light on a question that is on the minds of many business leaders: “Once concern around COVID-19 subsides, will consumers return to brick-and-mortar businesses, or will new online behaviors turn...

3 ways to boost your brand reputation with Facebook

3 ways to boost your brand reputation with Facebook

Did you know that there are currently 2.4 billion monthly active users on Facebook, making it the most popular social media platform worldwide? Furthermore, in the U.S alone there over 220 million users, with this figure expected to rise to an estimated 223.2 million...

5 strategies for winning over your target customer

5 strategies for winning over your target customer

Once you know who your target customer is, you must then find ways to win over this group, which is easier said than done. You need to keep your target customer in mind when making any kind of strategic decision, and when you do this, you should start to attract more...

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