A positive reputation is essential in business. After all, it can increase trust in your company and encourage engagement with your marketing campaigns, products, or services. If you want to make your products stand out from the crowd, you must create a design that...
Conversion Rate Optimization (CRO) is one of the newer ways businesses have started implementing when looking to optimize their landing page or site experience based on their users’ behavior. However, while this tool can help businesses improve the probability of...
Participants in this year’s 4th annual CMO Predictions from B2B tech and healthcare integrated agency PAN Communications urged marketers to consider how a year of upheaval has impacted the customer experience. Leaning on previous years’ insights, leading marketers...
Irrespective of what people say, recipients do judge emails based on their subject lines, be it follow-up emails, holiday emails, or any other kind of email. That explains why 47 percent of marketers test different subject lines to augment their email marketing...
Starting a business is not an easy task. It requires an idea, a profitable niche from that idea, identifying the target demographic, and creating a product that will cater to their needs or solve an issue the target audience might have. However, creating buzz around...
TikTok boasts over one billion users and is available in more than 150 countries. The platform has been an important tool for brands to connect with their target audience and share new products. If you’re interested in following some big accounts, here are the top 10...
With people spending more time than ever online in 2020 due to lockdowns and remote working, connecting with consumers through the websites, blogs, and influencers that they follow and trust is a good way to extend a brand's reach. Affiliate marketing in 2020 is a...
Which retail brands are making the right emotional connections with consumers during COVID? The newly released Brand Intimacy COVID Study from marketing intimacy agency MBLM reveals that the retail industry ranks third out of the 10 industries. Amazon remains as the...
With the vast majority of marketing communications transitioning online as a result of COVID-19, it has become even harder to cut through the noise. As competition increases through digital channels, the cost of customer acquisition is rising, too—particularly in B2B...
Since the pandemic started, 87 percent of retail organizations in the U.S. have been under pressure to make data-driven decisions faster. New research from analytics database Exasol quantifies how retailers are heightening data-driven decision-making cycles to meet...
Despite the various social media platforms brands utilize to promote and sell their products, new research from health, beauty and lifestyle comms agency Rebel Gail Communications reveals that Facebook is decidedly the preferred social media shopping channel for...
Digital marketing is on the rise. Estimates show that companies are now spending billions of dollars on it, and the amount is projected to increase. Naturally, with the numbers behind that kind of investment, businesses will want to make sure digital marketing is...