Marketing
3 reasons why product branding is vital for your PR

3 reasons why product branding is vital for your PR

A positive reputation is essential in business. After all, it can increase trust in your company and encourage engagement with your marketing campaigns, products, or services. If you want to make your products stand out from the crowd, you must create a design that...

Common misconceptions about Conversion Rate Optimization

Common misconceptions about Conversion Rate Optimization

Conversion Rate Optimization (CRO) is one of the newer ways businesses have started implementing when looking to optimize their landing page or site experience based on their users’ behavior. However, while this tool can help businesses improve the probability of...

10 great email subject lines for your marketing outreach

10 great email subject lines for your marketing outreach

Irrespective of what people say, recipients do judge emails based on their subject lines, be it follow-up emails, holiday emails, or any other kind of email. That explains why 47 percent of marketers test different subject lines to augment their email marketing...

10 brands that are winning on TikTok

10 brands that are winning on TikTok

TikTok boasts over one billion users and is available in more than 150 countries. The platform has been an important tool for brands to connect with their target audience and share new products. If you’re interested in following some big accounts, here are the top 10...

Why Amazon leads in brand intimacy during COVID

Why Amazon leads in brand intimacy during COVID

Which retail brands are making the right emotional connections with consumers during COVID? The newly released Brand Intimacy COVID Study from marketing intimacy agency MBLM reveals that the retail industry ranks third out of the 10 industries. Amazon remains as the...

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