The automotive industry ranked #2 out of the 10 industries featured in the 2021 Brand Intimacy COVID Study a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced Emblem), which uses emotional science to...
They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing. Visual discovery, even when it's in the form of advertising, drives purchase decisions, the research...
In business, PR and marketing are often kept separate. They’ll have different budgets and different responsibilities. However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting...
According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification. The report,...
With all the focus on the “journey” and the “experience” in brand and retail marketing these days, you’d think that communicators would be zeroing in on some substantial strategy for delivering better CX. But consumers sure don’t think this is happening, and according...
Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). In fact, the media &...
New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources. The firm’s newly released Software Buyer Behavior Survey indicates faster decision making, credit card...
More and more, the competition for businesses online is heating up. With more businesses taking their advertising online at consistent rates, it can feel difficult to stand out at times. Even though it may feel like a challenge, the good news is that there are ways...
People are more connected than ever before thanks to the internet, yet there are still some business-to-business (B2B) companies that haven’t been able to find a balance between their offline and online marketing efforts. Fortunately, there are plenty of ways that...
After we launched our product, Postaga, on Product Hunt, we ended up being #1 for the day and #2 for the week. That brought in a ton of traffic, visibility, and early traction for our new business. If we were to do a Product Hunt launch again for another product, this...
Mobile traffic is quickly becoming the lifeblood of the internet. As more and more people adopt smartphones as a way of life, browsing on the move has become the norm. Mobile traffic nowadays represents a vast portion of all internet use, so it stands to reason that...
One of the dangers of running a company is forgetting to check in with your sales team. This does not mean just checking how many sales they do per month. There is a lot of pressure on salespeople because they communicate with clients and bring in the money. Due to...