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Marketing
Streamlining your business—4 insights on outsourcing

Streamlining your business—4 insights on outsourcing

When you are running a business, it is crucial to focus on streamlining your operations as much as possible. When you can focus on streamlining, you can then focus on improving what you are doing—which ultimately means a better service for your end-users. However,...

Successful NFT marketing: 4 effective campaign tips

Successful NFT marketing: 4 effective campaign tips

The NFT marketplace has consistently attracted a number of players in the last couple of years, which means anyone entering it now might have a difficult time grabbing the attention of potential investors. Without an NFT marketing plan, the digital collectibles won't...

The key question your marketing must answer: Why you?

The key question your marketing must answer: Why you?

Some things in marketing are clear and some are a bit murky. For instance, the third step in the consumer buying process is clear. People measure the products they buy against competing products. It’s universal. Consumers do that whether they are buying toothpaste, a...

5 tech marketing strategies to stretch your budget

5 tech marketing strategies to stretch your budget

Sales and marketing are key elements to the success of any company, including the tech industry. However, not every company has the budget to execute the same sales and marketing strategies that the big brands and corporations do. Fortunately, there are certain...

5 tips for writing a business email that will get read

5 tips for writing a business email that will get read

Email has long been a vital tool for corporate communications. Whether it’s promoting a new product to clients, trying to negotiate a more favorable contract with a supplier, or launching a PR campaign, you always want your emails to be read. However, people get busy...

How Gen Z consumers are shopping in the Metaverse

How Gen Z consumers are shopping in the Metaverse

New research from experiential e-commerce platform Obsess reveals that 70 percent of all consumers who have shopped online in a virtual store have made a purchase in one, according to The Metaverse Mindset: Consumer Shopping Insights. The study was designed to gauge...

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