New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs. The findings from the...
Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more. The data also reveal...
The previous two years saw many small and mid-sized agencies growing or regaining lost growth from the previous year, but this year finds agencies with a more challenging landscape, according to newly released research from marketing-focused outsourced business...
Climate tech startups raised $53.7 billion in 2021, with nearly half ($22 billion) going to the transport sector, for technologies like lithium-ion batteries or electric aviation. Today, climate tech is a subset of “cleantech” and it encompasses technologies and...
New research from software reviews and selection firm Capterra finds that while one in four American adults live with a physical or mental disability, they are often excluded from digital marketing messages due to accessibility barriers. The firm’s newly released 2022...
Ethics in business include adopting ethical ways to price, package, and communicate. Companies that are responsible and ethical know that product safety is also a priority. They do whatever they can to make sure that their products and services meet safety standards...
Not all businesses have to be global ones. In fact, for many, there is more than enough work to make a good profit and build a great business right in their own backyard. It’s easy to ignore this element of marketing, however, when you see how much reach you have...
Data issues continue to plague businesses and communicators—it seems the more data becomes available, the more confounding the quality issues. Data reliability firm Monte Carlo recently announced the initial results of its 2022 data quality survey, which found that...
Did you know that most people do not pay attention to PowerPoint presentations for more than 10 minutes? Despite being the oldest presentation maker, most people continue to use Microsoft PowerPoint for their presentations. Unless you are a PowerPoint maverick, you...
New research from SaaS-based website operations (WebOps) platform Pantheon explores the relationship between marketing and IT leaders as they develop, manage, update and evolve their most important digital asset—their website. The survey, conducted in partnership with...
A new report from digital experience platform (DXP) provider Optimizely reveals how dispersed and remote work have impacted marketers’ abilities to drive creativity and deliver strong customer experiences. The findings from the firm’s new 2022 Marketer’s Experience:...
In a perfect world, the lead generation process would’ve been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). You convert customers and do...