In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. And as SEO “gets bigger, it gets tougher,” said SEO expert Tony Rockliff, founder and CEO of...
It’s hard to imagine doing business in the 21st century without an online presence, but here we are entering the century’s third decade and new research from portfolio website Visual Objects reveals that a significant number of small businesses are just this year...
New research from Wells Fargo reveals that small business owner optimism has softened a bit for their businesses and future expectations. But respondents indicated attracting new customers continues to be a key challenge, as many owners share plans of how they will...
More than three quarters (nearly 77 percent) of marketers in a new survey from Promo.com say that videos are an important part of their online marketing. The firm’s new Small Business Video Marketing Trends Study digs deeper to find out exactly how marketers create...
Creative work is driving results for today’s businesses, and organizations are seeing the value these team members bring in meeting business objectives—and according to new research from creative leadership trade association InSource and marketing workflow management...
When you are creating a PR team for your business, you must branch out into the different parts of the PR world. You can create all the best public relations materials for your company, or you should invest in a few people who can do all these things for you. Just...
Amazon is clearly most shoppers’ go-to digital storefront, but new research from delivery experience management platform provider Convey finds that many U.S. consumers have negative feelings about the e-tail behemoth when it comes to its impact on the retail...
Redesigning a logo can be a big deal because logos are integral to brand identity for many businesses.Several popular brands redesigned their logos in 2019, with mixed reactions. Facebook’s, for example, sparked controversy and debate, while others, such as Slack’s,...
Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records,...
New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. Among the findings, up to 39 percent of brands reveal they are prioritizing customer-centric...
How are top CMOs and their companies organizing and operationalizing their marketing functions to succeed in today's disruptive business climate? New research from The CMO Club, in partnership with Deloitte, provides a roadmap for critical planning and decision making...
How do retail marketers plan to spend their advertising budgets in 2020? New research from social ad automation firm Smartly.io suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active....