All reports indicate that digital usage is up and will likely continue to retain much of its popularity even after the pandemic is over. A global study of a cross-section of more than 4,000 consumers, marketers, and tech experts before the pandemic revealed some...
Ask yourself this question: can your business survive without customers? Most business professionals will say no. Customers are valuable for a number of reasons and will sustain your business, which will be discussed within this article. Customer feedback provides...
Celebrating Mother’s Day might be a little different this year—a nice meal at home, takeout from a favorite local haunt, or a scheduled video call for unwrapping gifts—but celebrating moms is more on people’s minds than ever. In fact, one in three people are more...
Whether you are starting a new business, or you want to kick-start your current brand with a great promotional push, you want to make sure that you portray the correct image. This could be to new suppliers or your potential customers, so you’ll need to ensure nothing...
Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. That’s because the majority of the time a homeowner can’t control who provides their power—it just depends on the...
New research from delivery experience management firm Convey reveals key insights about changing shopping behaviors and expectations in light of the COVID-19 pandemic. The survey of more than 1,000 consumers found that the majority of shoppers don’t expect retailers...
Public relations experts understand that brand image can do a lot to drive customer interest and the “feel” towards their respective companies. As their expertise implies, PR experts ensure their target audiences recognize and remember their brands through the help of...
New research from proximity search optimization platform MomentFeed sheds light on a question that is on the minds of many business leaders: “Once concern around COVID-19 subsides, will consumers return to brick-and-mortar businesses, or will new online behaviors turn...
New research from consumer packaged goods-focused sales and marketing agency Acosta offers new insights into how consumer shopping habits are continuing to shift due to COVID-19. The report, which found shopper concern over the pandemic is escalating, especially among...
Did you know that there are currently 2.4 billion monthly active users on Facebook, making it the most popular social media platform worldwide? Furthermore, in the U.S alone there over 220 million users, with this figure expected to rise to an estimated 223.2 million...
Once you know who your target customer is, you must then find ways to win over this group, which is easier said than done. You need to keep your target customer in mind when making any kind of strategic decision, and when you do this, you should start to attract more...
A substantial majority of marketers have either altered or completely suspended their marketing activities in response to the coronavirus pandemic, according the results of a recent survey. Of 127 digital, public relations and marketing communications professionals...