The landscape of search engine optimization is on the cusp of a transformative journey that promises to reshape the way digital content is discovered and consumed. As we venture into the future, the dynamics of SEO are set to evolve, driven by technological...
2024 technology trends: New report identifies key focus areas for businesses
At the rate of business-technology progress, predicting what will happen next week is tough enough. By 2024, we might all be teleporting to work. But new research from digital infrastructure advisory platform UPSTACK takes a stab at what next year could hold in store...
Marketing and finance leaders seek collaboration to make smarter investments
Although there has been ample warning, economic headwinds have arrived and chances are marketers aren’t prepared. New research from the CMO Council finds that just a mere 10 percent of marketing leaders strongly believe their marketing investments—whose reins are...
The psychology of freebies: Here’s how they help build traction and brand recognition
Today's fiercely competitive market has made brand recognition a necessity. Standing out is pivotal for survival, and an innovative tactic that many brands use is the allure of freebies. By offering something for nothing (or seemingly nothing), brands can capture...
Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C consumers
For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects. But new research from open SaaS ecommerce platform BigCommerce...
Kindness feels good—and also drives business success: Here’s how
Just like mother always said, a little kindness goes a long way—for people, and also for businesses. Newly updated research from management consultancy Baringa finds that companies considered kind are more likely to experience stronger growth—throughout the 2020s,...
2023 brand loyalty leaders: Which ones are best navigating the changing face of consumer expectations?
Besides the redefined workplace, the most challenging thing brands and businesses are still facing today from the lingering impact of the pandemic has got to be the complexity of the challenging new brand/consumer relationship. Expectations are sky high, and not just...
Local search SEO tips to increase visibility for small businesses
It can be hard for a small business to show up in search listings, but local SEO strategies can help improve the online visibility of your business and attract more local customers. In this article, we will look at some effective local SEO tips, with a specific focus...
Protecting your Google reputation: Effective strategies to eliminate spam backlinks
In a world where everyone uses the phrase “just Google it” multiple times a day, maintaining a positive online presence is more crucial than ever. And one of the key elements that can impact your online reputation is the quality and legitimacy of your backlinks. Spam...
How comms firms can navigate the surge of in-house marketing agencies
New research from collaborative advertising platform Tiger Pistol explores a growing trend across the marketing landscape—a significant shift towards in-house agencies, offering insights into how external agencies can navigate this challenge by leveraging local social...
How to utilize behavioral science to enhance mobile marketing
To say that mobile gadgets have changed the world would be an understatement. It stands to reason that throughout history, the most popular technologies have been those that facilitate human interaction and communication. We rely heavily on our portable and mobile...
Brands spend too much time looking at categories—and not enough listening to consumers
Despite consumers' voiced concerns about inflation and finances, retail spend continues to grow and people continue to plan vacations. Even though they say they’re stressed about their grocery bill, they’ll happily shell out money (and lots of it) for Taylor Swift...