In recent years, the global shift towards sustainability has influenced various industries, prompting businesses to reconsider their practices and values. One key area where this change is evident is in packaging. Sustainable packaging not only addresses environmental...
5 best practices for Facebook Lead Generation Ads in 2024
Digital marketing is evolving, and so is Facebook advertising. There have been changes in Facebook marketing features, market demands, and general lead generation tactics. That’s why we are here to help you catch up. In this article, we’ll explore some of the top...
Even in the age of AI, marketing interns will be in higher demand in 2024
Internships have always been the best way to get hands-on experience in a new field, but students and emerging professionals have been wondering if the rise of AI will make these positions obsolete. New research from data-driven software recommendation firm GetApp...
The pre-decision gap: 84 percent of B2B deals are decided before marketers even know about the buyers
At a time when sales and marketing executives agree that revenue generation has become increasingly difficult, new research from B2B marketing platform 6sense demonstrates how marketing efforts play a critical role in the B2B buying journey since 84 percent of deals...
8 powerful tips for professional email communication
Have you ever sent an email to realize you might've just confused the other person or, worse, sparked a massive misunderstanding? We've all been there, and we know the sting all too well. No matter how much email creeps into our daily lives, it's easy to overlook the...
The evolution of B2B marketing in the digital age—and how PR boosts it
The digital era has reshaped the dynamics of business communication, marketing, and relationship-building. As you venture deeper into B2B marketing, it becomes clear that the traditional playbook has evolved. No longer can old-school tactics solely captivate and...
As B2B tech firms feel the economic sting in 2023, marketers face high pressure—and high expectations
B2B tech companies struggled under the weight of the economic downturn in 2023, new research from integrated comms agency 10Fold reveals—79 percent of the more than 450 marketing decision-makers in B2B tech companies who responded to a survey said they experienced a...
How to enhance your ecommerce website UI and UX design
"Design is not just what it looks like and feels like. Design is how it works.”—Steve Jobs In the competitive world of ecommerce, having a user-friendly website design is crucial for success. A well-designed user interface (UI) and seamless user experience (UX) can...
11 data visualization styles that communicate complex and compelling stories—and 14 tips for using them
Data is a crucial part of every business. Finding the value in data and presenting that to your target audience in an interactive way requires effort. Simply presenting spreadsheets isn't enough to convince stakeholders of the value that data brings to the table. But...
Crafting an effective CTA button: 9 best practices—and 9 great examples
CTA buttons are one of the most important elements of a landing page. They lead directly to an action, and as such, they directly influence conversion rates. Poorly designed CTA buttons are less likely to see clicks. Well-thought-out CTA buttons, especially those...
9 tips for creating a successful sales enablement content strategy
Sales enablement content is incredibly vital for businesses today. It provides a smarter approach to dealing with potential buyers. In addition, this content plays an essential role in bridging the gap between sales and marketing. So, how do you create a successful...
New customer experience trends research reveals challenges for marketers
Death, taxes, and rising customer experience expectations—these are now the absolutes in our world. But with all the tools at our disposal, what’s standing in the way of seamless CX for marketers? Well, to name a few, limited access to robust customer data insights,...