Marketing
CX crisis: Only 1 in 5 companies offer omnichannel conversations

CX crisis: Only 1 in 5 companies offer omnichannel conversations

Adoption of digital channels continues to increase in U.S. contact centers—83 percent of contact centers in the U.S. report using one or more channels in addition to their voice channel. But new research from contact center software provider Bright Pattern reveals...

New CMOC campaign helps businesses innovate and scale performance

New CMOC campaign helps businesses innovate and scale performance

With the global economy in the doldrums and trade friction increasing, a new initiative is underway to help chief revenue and commercial officers be smarter and more adept at how they model and achieve transformational growth. The campaign, “Growth Engineering:...

Big investments show AI is poised to revolutionize marketing

Big investments show AI is poised to revolutionize marketing

Unprecedented volumes of data and advances in AI are transforming the marketing services industry, according to new research from technology advisory and investment firm GP Bullhound. The firm’s new report, AI and the Services Revolution, reveals that investments in...

The State of GDPR—companies are still not prepared to comply

The State of GDPR—companies are still not prepared to comply

As the GDPR deadline drew near last May, businesses across the globe scrambled to not only become compliant, but to understand the new marketing and communications world they were entering. But even now, a new survey from international law firm McDermott Will &...

How can brands build loyalty? CrowdTwist study offers new insights

How can brands build loyalty? CrowdTwist study offers new insights

Brand marketers want to know now more than ever—what makes customers loyal? And more than that, how can brands create the shopping experiences that consumers want—and how can they engage customers beyond their purchases? New research from omnichannel loyalty and...

5 ways to help creative teams adapt to technological change

5 ways to help creative teams adapt to technological change

Change is inevitable, but it isn't always easy—especially in the workplace. It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert...

Is marketing getting short shrift in company budgeting?

Is marketing getting short shrift in company budgeting?

Marketing budgets have shifted downwards, dropping from 11.2 percent of overall company revenue in 2018 to 10.5 percent in 2019, according to a survey of chief marketing officers by Gartner. Findings from the firm’s new CMO Spend Survey 2019-2020 report reveal this is...

Agencies and marketers find common ground—and challenges—in MarTech

Agencies and marketers find common ground—and challenges—in MarTech

As in many industries, marketing technology seems to be moving faster than marketers’ ability to stay on top of the advancements. In fact, many comms pros are just starting to figure it all out—or feel they’re being altogether left behind. In its first-ever Marketing...

Poor data quality costs marketers 21 cents of every media dollar

Poor data quality costs marketers 21 cents of every media dollar

High-quality data empowers marketers to effectively understand and influence shoppers at the right moment, while also demonstrating accountability for their spend. New research from marketing measurement firm Marketing Evolution shows that marketers rely on...

As data volume increases, so does data pollution

As data volume increases, so does data pollution

The average amount of marketing dollars spent on customer data and analytics has nearly doubled over the past two years—yet according to new research from Infogroup,over two-thirds of sales and marketing pros still claim that they experience challenges in all four...

How smart word choices help marketers drive traffic

How smart word choices help marketers drive traffic

New research from SEO-focused hosting services firm ASEOHosting emphasizes why writing clarity is an important key to helping marketers successfully serve their brands. “When writing copy, whether for a website or an advertising spot, keyword choice is not the only...

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