A new report from Bannerflow, one of Europe's fastest growing tech companies, and Digiday shows how the past 12 months have completely altered the way brands approach their digital initiatives, and due to this, in-house marketing continues to evolve. The report...
Network marketing, also called multi-level marketing businesses, can benefit greatly from social media. In fact, social media is now considered one of the most valuable marketing assets for all brands. This is especially true for entrepreneurs and small business...
Running a business is a complex task, and can come with its share of challenges. If you feel that either your marketing or the way that you manage your business could use some improvement, then this can be especially true. While it may feel challenging to make big...
The key to success for digital stores is conversions. After all, if website visitors don’t make a purchase, the business won’t be making money. By 2025, consumers are going to be spending over $7 trillion in e-commerce retail, which means companies in the industry...
Are you hoping to find ways for your restaurant business to grow this year? Between new products, a revamped menu, and promotions meant to draw in new crowds, there are a lot of ways you can boost your restaurant's PR. Here are a few tips to develop a PR plan that...
Despite increasing privacy concerns in a data-rich world, new research from API management firm Axway finds that almost 60 percent of people believe it's worth allowing companies to access their personal data if it means a better user experience. The survey also shows...
Sales are the lifeblood of most businesses. They bring needed funds into a company, which can then be used to further grow the business. To maximize your sales team's effectiveness, you should give them goals to meet each quarter. For instance, you can assign each...
During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. The fast food industry maintained its sixth-place ranking in the second year of the pandemic, according to marketing intimacy agency MBLM’s Brand Intimacy...
Marketing today is more closely tied to business growth than ever before. Businesses demand a direct link between campaigns and new customers, increased orders and, of course, revenue growth. This accountable approach to marketing is buoyed by digital advertising’s...
Like so many other business practices, the event marketing industry has been transformed in the COVID age. Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according...
The use of data is critical for the success of any firm. Doing business would be practically impossible without data. So, how can you get and collect data in a secure manner to help your business grow? What are some of the major brands doing? A business proxy will...
Although there were some signs of positivity, the financial services industry continues to rank near the bottom of the 10 industries reviewed in the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. The research, which analyzes brands based on...