Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics....
This Sunday, the Kansas City Chiefs will square off against the San Francisco 49ers in Super Bowl LIV; anticipated to be one of the most entertaining sporting events of the year brought to you by gunslinging quarterbacks Patrick Mahomes and Jimmy Garoppolo. Thanks to...
Consumer reviews provide genuine, warts-and-all information for prospective buyers in virtually all B2B and B2C categories, and have been hailed as important components of product pages and rating and review sites—but these types of testimonials may not have the same...
A new report from Nielsen sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions. Consumers' path to purchase is...
Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite. This is according to a new study by SHRM’s HR business and thought leaders...
There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem. This means the...
New research from global marketing consultancy LEWIS shows that while the Chinese market remains a priority for most, a perception of overconfidence among U.S. senior marketers is leaving brands open to risk in the world's second largest economy. The research is the...
Most products fail. “But they shouldn’t fail because of marketing. The big wild card is the need people have for the product. That trumps everything,” says best-selling author Lonny Kocina, CEO of Media Relations Agency. “If a product works well, even bad marketing...
In the past two decades, remote work has become extremely popular worldwide. Many companies have introduced remote work policies for their workers and some of them have even given up the physical office altogether. Telecommuting has multiple benefits for the employer...
Just days into the new year, consumers are already planning how they’ll shop in 2020. And one thing’s for sure, physical interactions with products still play a major role in purchasing decisions: the overwhelming majority (82 percent) of consumers say that seeing,...
As fears of compromised privacy and data breaches looms over Corporate America, new research from email security firm Egress reveals that nearly half (44 percent) of execs believe employees have erroneously exposed personally identifiable information (PII) or...
The new California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and according to major news sources, most companies are not yet compliant or prepared for the impact CCPA will have. New research from digital marketing and consumer data management...