Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success. This article will detail some of the best ways that you can boost...
Who you hire to lead your product marketing team is a big decision. The right person can set the vision for the client experience, help build the products your organization will make and clearly define the technology that will become the backbone of all development....
Your business's profit margins are clearly a metric you should always keep in mind. There is a good reason for this. It helps you answer critical questions about your business, such as if you are making money or if your products are priced appropriately. However, you...
We’ve been living in the digital age for a while now, but not until 2020 has digital become so urgent and essential. Indeed, new research from enterprise strategy firm SAP, with research partner IDC Canada, reveals that companies that were well into their digital...
In these troubled and turbulent times we find ourselves in, making your business safe and secure is not only good for you financially, but it’s good for your reputation as a business. As a public relations exercise, new employees and new customers want to be sure that...
As the COVID crisis escalates again, organizations across private industries have become more reliant on data and analytics as a way to better understand and react to the continuously changing global business landscape, according to new research from cloud data...
Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Additionally, 60 percent of the personal services and 46 percent of the manufacturing segments have also seen significant turmoil in their...
Even though the COVID crisis has walloped business budgets in all departments, many marketers are facing pressure to deliver full budget-sized results, according to new research from B2B tech communications and content agency 10Fold. The new study reveals that most...
For many brands, influencer marketing has become an important part of their overall social media marketing strategy, and with good reason. The average influencer campaign returns more than five times the investment for every $1 spent. But that average is hard-won. One...
Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a...
With brand marketing budgets tight due to COVID-19, communicators slashed their reliance on media and creative agencies more than any year in the past decade, bringing various advertising tactics in-house or splitting work using a hybrid model, according to the 14th...
If you want to grow a successful small business, it helps to harness the power of the latest technologies. There are new tools being created every year that can make it easier to find success as a small business owner. The following are five technologies that you...