Marketing
Personal branding—automate your way to a larger audience

Personal branding—automate your way to a larger audience

Branding is an extremely important part of your business. Why? Think about the biggest brands in the world such as Nike, McDonalds, Versace...what’s the one thing they have in common? They all have a personal brand that makes them stand out from the rest. In fact,...

Can your marketing connect with Gen Z in 8 seconds?

Can your marketing connect with Gen Z in 8 seconds?

“Don’t look now, but…” How often have we heard that phrase being used in anticipation that something may be occurring soon? That has been used lately by some marketers to describe the anticipated flood of Gen Zers to the marketplace. Although some marketers feel...

3 fundamentals for achieving success in business

3 fundamentals for achieving success in business

What does it take to be successful in business? Although the following tips will not guarantee success in business, they are elements that every good business person needs in order to have a chance at success. From running your own business to working your way up the...

4 essential tips for dealing with customer complaints

4 essential tips for dealing with customer complaints

You do your best to provide your customers with high-quality products, services, and care. Even with extreme attention to detail and taking the necessary steps to ensure optimal customer experience, there are always going to be customers who aren’t satisfied. A...

8 tips for looking good on video conference calls

8 tips for looking good on video conference calls

The coronavirus pandemic has made video conferencing essential. If you’re not careful, though, your colleagues and clients will focus more on how you look than what you say. We’ve got 8 tips from Ken Barber, a former cameraman with ABC affiliates who has been part of...

What marketers need to know about shopping cart abandonment

What marketers need to know about shopping cart abandonment

“How these little abandonments seem to sting so easily,” singer-songwriter Alanis Morissette sang back in 2005, as if to predict the bane of marketers’ feelings about shopping cart abandonment today. According to website development firm, Growcode, nearly seven out of...

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