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Marketing
How data is changing PR: 7 ways to use data today

How data is changing PR: 7 ways to use data today

The success of your company relies on your customers hearing about you and your products. Your public relations department is responsible for getting your name out to the community and letting consumers know about your products or services. Data analysis can help them...

7 PR strategies to build a strong, serviceable brand

7 PR strategies to build a strong, serviceable brand

Branding is the core of every business, and you need to implement the best strategies you can to develop a successful brand. There’s plenty of competition out there, and an entrepreneur only stands out with well honed creativity and the ability to reach target...

4 ways COVID impacted e-commerce—and where we are now

4 ways COVID impacted e-commerce—and where we are now

In the age of COVID, it became necessary to rebrand and re-operate the overall functionalities of nearly every B2B and B2C business. The pandemic has affected, to a great extent, brands, e-commerce, and industry as a whole. Brick and mortar companies faced massive...

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