Marketing
What can marketers buy for the price of one Super Bowl ad?

What can marketers buy for the price of one Super Bowl ad?

This Sunday, the Kansas City Chiefs will square off against the San Francisco 49ers in Super Bowl LIV; anticipated to be one of the most entertaining sporting events of the year brought to you by gunslinging quarterbacks Patrick Mahomes and Jimmy Garoppolo. Thanks to...

Why Chief People Officers see a steep climb to the future

Why Chief People Officers see a steep climb to the future

Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite. This is according to a new study by SHRM’s HR business and thought leaders...

4 essential steps for marketing your event

4 essential steps for marketing your event

There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem. This means the...

Are U.S. marketers sleepwalking into trouble In China?

Are U.S. marketers sleepwalking into trouble In China?

New research from global marketing consultancy LEWIS shows that while the Chinese market remains a priority for most, a perception of overconfidence among U.S. senior marketers is leaving brands open to risk in the world's second largest economy. The research is the...

How to tell if a product is failing because of bad marketing

How to tell if a product is failing because of bad marketing

Most products fail. “But they shouldn’t fail because of marketing. The big wild card is the need people have for the product. That trumps everything,” says best-selling author Lonny Kocina, CEO of Media Relations Agency. “If a product works well, even bad marketing...

How to recognize valuable traits in remote workers

How to recognize valuable traits in remote workers

In the past two decades, remote work has become extremely popular worldwide. Many companies have introduced remote work policies for their workers and some of them have even given up the physical office altogether. Telecommuting has multiple benefits for the employer...

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