New research from tech PR firm ARPR reveals how COVID-19 impacted the way corporations buy and sell software—and offers glimpses of how these behavioral and organizational shifts might persist long after the pandemic is over. The firm’s new report, ARPR’s 3rd Annual...
The success of your company relies on your customers hearing about you and your products. Your public relations department is responsible for getting your name out to the community and letting consumers know about your products or services. Data analysis can help them...
Every business needs good branding in today’s competitive business environment. The brand image a business puts out there becomes its identity. It then determines whether a business thrives or not. In this social media era, consumers interact differently brands. This...
As Generation Z’s consumer power accelerates—and this is happening swiftly—communicators are increasingly challenged to figure out what strategies work best for reaching this socially-conscious group of digital natives. New research from customer engagement software...
Your influencers are racking up the follows, but is your brand really benefitting? There’s a good chance the results of your campaign may not pan out as planned, as new research from AI analytics platform HypeAuditor reveals only 59 percent of Instagram followers in...
There has been a significant increase in agile adoption among marketers as a way of handling the fast pace of digital marketing work and the increasing volatility exacerbated by the global pandemic, new research from agile marketing consulting, training, and coaching...
Branding is the core of every business, and you need to implement the best strategies you can to develop a successful brand. There’s plenty of competition out there, and an entrepreneur only stands out with well honed creativity and the ability to reach target...
Our last blog talked about America’s changing brand buzz since Covid-19, noting that WOM levels held steady during COVID-19 era, with certain categories gaining momentum during the pandemic. Now, Engagement Labs takes a closer look at the brands that have the greatest...
Many people don't know how challenging marketing and PR can be. These professionals depend on the power of persuasion to sway customers to buy. Yet, the situation is a lot worse for PR practitioners. Their main tool is third-party endorsements like testimonials,...
In the age of COVID, it became necessary to rebrand and re-operate the overall functionalities of nearly every B2B and B2C business. The pandemic has affected, to a great extent, brands, e-commerce, and industry as a whole. Brick and mortar companies faced massive...
New research from data integration and integrity firm Talend examines the challenges businesses face in becoming data-driven organizations and the solutions to these challenges. It's clear that business leaders know how important data is—two-thirds report that they...
With customer-centric marketing taking a front seat in many business strategies, new research from customer feedback firm Alchemer announced a new study exploring the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs. Responses to the...