In 2023, whether you run a hair salon or an online shop, you are going to need to get your website to the top of search engine results. Research has found that when a person is looking for a service online, 99 percent of them will choose a website that appears on the...
How financial risk management boosts your sustainable marketing campaigns
When we talk about financial risk management, the mind wanders to bookkeeping, accountants, and analysts…right? However, in today’s ever-evolving business landscape, financial risk management has emerged as an important foundation for crafting effective and...
New research reveals perceptions of ad effectiveness by age
In an age of multiple ways to engage and connect with consumers, advertising seems to have the biggest challenge, especially with younger consumers who prefer to learn about brands and products from what they consider more authentic sources like influencers and peers...
6 reasons to use customer segmentation in targeted marketing campaigns—and how to do it
If you’ve been spending time and effort on content marketing activities (e.g., email marketing, paid ads, blogs, etc.), and are now looking to make these activities more targeted, the next logical step for your marketing team is to invest in customer segmentation. ...
Video shopping offers consumers guided brand journeys—here’s a closer look
There’s no shortage of different ways to shop online these days—you can go to Amazon or other e-tailers and search for products, or go to your favorite brand’s website directly to browse or buy, you can follow influencers on social media, or combine some of these...
Gen Z and Millennial American Latinos feel negatively represented in mainstream media
As much as multicultural marketing seems like a no-brainer in 2023, many brands and businesses are either doing it wrong or aren’t incorporating it into their strategy at all—and the number of opportunities they are missing is incalculable. This mis-perspective is...
Advanced insights into supply chain security: Crafting a resilient data-driven ecosystem
In today's digitally-transformed environment, business ecosystems have seen profound evolution. Supply chains, once viewed as mere logistical pathways, have transformed into complex digital highways, teeming with data at every juncture. These pathways that foster...
9 best practices for improving your SEO with internal linking
Search engine optimization plays an essential role in helping businesses grow their online presence. It allows business owners to attract relevant traffic without having to invest excessively in paid promotions. There’s a vast majority of people that leverage search...
Communicating change: The role of sales automation in business PR
Navigating the fast-paced realm of modern business feels akin to mastering a new language overnight. Today's business landscape is bursting with technological advancements that demand our attention and adaptation. Automation in sales stands tall among these...
Ultimate guide to customer feedback surveys: Best practices and templates for success
Customer feedback surveys are invaluable tools for businesses seeking to understand their customers' experiences and preferences. By collecting insights directly from your audience, you can make data-driven decisions that improve products, services, and overall...
Data-driven goals in an age of data distrust: How can quality be managed?
The business world has a big problem—bad data is wreaking havoc on operations, and as AI gets more deeply ingrained, the risks are mounting exponentially. Problems with bad data are already taking their toll on the bottom line, and in more ways than one, reveals new...
Gmail Confidential Mode: How it protects you and why you should start using it today
Gmail Confidential Mode is a feature offered by Gmail, Google’s email service, that allows users to send emails with enhanced privacy and security. It provides users with control over their emails by allowing them to set expiration dates and revoke access to sent...