The use of data is critical for the success of any firm. Doing business would be practically impossible without data. So, how can you get and collect data in a secure manner to help your business grow? What are some of the major brands doing? A business proxy will...
Although there were some signs of positivity, the financial services industry continues to rank near the bottom of the 10 industries reviewed in the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. The research, which analyzes brands based on...
Although we’re the most intelligent species on the planet, we’re also surprisingly susceptible to many schemes that target our baser instincts such as greed and fear. When it comes to marketing, there are a lot of dos and don'ts when it comes to using these...
According to recent research, many consumers have stated that one of the biggest reasons why they don't want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant. Over half...
Search engine optimization, better known as SEO, plays a huge role in a company's digital marketing strategy. SEO isn’t an overnight process, and there is a lot that goes into it to ensure positive and high-ranking results. Many people wonder where to begin when it...
Emails that nurture leads allow companies to build relationships with potential consumers and guide them on their buying journey until they’re ready to become paying customers. This is one of the best strategies that businesses can use to generate more customers, and...
The last year has proven to be a notable one for brands and their commercials. Even though most of the time it’s leading up to the Super Bowl that companies start their ad campaigns around the country, last year was filled with some great ads from the very start. Ford...
The new year is off and running. You know what that means: it's time for businesses to develop a new (and hopefully better) annual plan. As always, preparation will get you halfway there. So don't waste any time—start preparing your digital marketing strategy for 2022...
In an announcement last month, Meta for Business revealed that it would be “removing certain ad targeting options and expanding ad controls”. The announcement was designed to “better match people’s evolving expectations of how advertisers may reach them on [Facebook]...
Nurturing your online customers is crucial when building long-term business relationships that are beneficial for both your clients and your business itself. Through the right processes, nurtured customers will feel attached to your business and would never have...
Of all the ways COVID-19 has changed life as we know it, the shift in consumer shopping habits is perhaps one of the most noticeable. Brand interactions and purchases now largely take place online, with e-commerce sales 30 percent higher than in pre-pandemic times,...
After attracting the attention of the target audience and generating interest in marketing and public relations messages, the final step in creating compelling copy is to elicit action. The aim of writing sales copy is to get people to act or react. Beyond this, it is...