Search engine optimization plays an essential role in helping businesses grow their online presence. It allows business owners to attract relevant traffic without having to invest excessively in paid promotions. There’s a vast majority of people that leverage search...
Communicating change: The role of sales automation in business PR
Navigating the fast-paced realm of modern business feels akin to mastering a new language overnight. Today's business landscape is bursting with technological advancements that demand our attention and adaptation. Automation in sales stands tall among these...
Ultimate guide to customer feedback surveys: Best practices and templates for success
Customer feedback surveys are invaluable tools for businesses seeking to understand their customers' experiences and preferences. By collecting insights directly from your audience, you can make data-driven decisions that improve products, services, and overall...
Data-driven goals in an age of data distrust: How can quality be managed?
The business world has a big problem—bad data is wreaking havoc on operations, and as AI gets more deeply ingrained, the risks are mounting exponentially. Problems with bad data are already taking their toll on the bottom line, and in more ways than one, reveals new...
Gmail Confidential Mode: How it protects you and why you should start using it today
Gmail Confidential Mode is a feature offered by Gmail, Google’s email service, that allows users to send emails with enhanced privacy and security. It provides users with control over their emails by allowing them to set expiration dates and revoke access to sent...
How SaaS helps you scale your business faster and cheaper
In the evolving commercial enterprise landscape, the ability to scale fast and effectively is often the key to success. Traditional software-program solutions can be expensive and cumbersome, making it challenging for corporations to adapt to changing market needs....
B2B marketing insights for improving technology business performance
Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights. New research from...
The value of a customer review—new data reveals their impact on brand performance
For years, we've known that ratings and reviews play a key role in attracting shoppers and catalyzing sales—consumers are notoriously more trusting of peers than of brand marketing—but exactly how valuable are they? New research from connected commerce firm Stackline...
7 customer retention metrics every business should track
In today's fiercely competitive business environment, customer retention has become a cornerstone of sustainable success. While customer acquisition is undeniably important, retaining existing customers is equally, if not more, crucial for long-term growth and...
B2B companies struggle with executing a great digital experience: CX teams need better ways to analyze and act on customer behavior
CX has been (and continues to be) a tough nut to crack for brands and marketers, and its close cousin DX (digital experience) is proving to be even more of a head scratcher for B2B companies—and even though a solution seems straightforward and similar, the situation...
SaaS marketing trends: 13 ways to stay ahead in a competitive landscape
In the bustling SaaS arena, new tools pop up every day, and yesterday's strategies become today's afterthoughts. It's not just about having a stellar software solution anymore. The real game? Ensuring your marketing strategy evolves faster than the competition. And...
Automation in focus: Key barriers and opportunities for success
Automation is at the heart of digital transformation-enabled productivity, and the main reason most businesses are anxious to deploy AI company-wide is to realize the tech’s promise of enhanced efficiency and cost savings. New research from data integrity firm...