In the evolving commercial enterprise landscape, the ability to scale fast and effectively is often the key to success. Traditional software-program solutions can be expensive and cumbersome, making it challenging for corporations to adapt to changing market needs....
B2B marketing insights for improving technology business performance
Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights. New research from...
The value of a customer review—new data reveals their impact on brand performance
For years, we've known that ratings and reviews play a key role in attracting shoppers and catalyzing sales—consumers are notoriously more trusting of peers than of brand marketing—but exactly how valuable are they? New research from connected commerce firm Stackline...
7 customer retention metrics every business should track
In today's fiercely competitive business environment, customer retention has become a cornerstone of sustainable success. While customer acquisition is undeniably important, retaining existing customers is equally, if not more, crucial for long-term growth and...
B2B companies struggle with executing a great digital experience: CX teams need better ways to analyze and act on customer behavior
CX has been (and continues to be) a tough nut to crack for brands and marketers, and its close cousin DX (digital experience) is proving to be even more of a head scratcher for B2B companies—and even though a solution seems straightforward and similar, the situation...
SaaS marketing trends: 13 ways to stay ahead in a competitive landscape
In the bustling SaaS arena, new tools pop up every day, and yesterday's strategies become today's afterthoughts. It's not just about having a stellar software solution anymore. The real game? Ensuring your marketing strategy evolves faster than the competition. And...
Automation in focus: Key barriers and opportunities for success
Automation is at the heart of digital transformation-enabled productivity, and the main reason most businesses are anxious to deploy AI company-wide is to realize the tech’s promise of enhanced efficiency and cost savings. New research from data integrity firm...
3 instructive tips for learning and making the most out of SEO
SEO is by no means a straightforward topic, but it's an essential component of digital PR. The good news is that with the right information, you can learn how to utilize it to bolster your online PR efforts. With good digital PR overall, you won’t only increase your...
The CYA (cover your assets) guide to paid social: Q&A with creative production experts
Ever since social and streaming time surpassed TV viewing in recent years, brands have been trying to shift more of their attention to paid social to achieve marketing objectives. Even more recently, there’s been a social media arms race as platforms stockpile...
Trust in marketing: 7 in 10 biztech decision makers are disappointed with B2B marketing content
With the clarity and impact of marketing content playing such an impactful role in B2B industries, senior business technology decision makers are viewing this content more critically—and new research from business technology market insights firm Informa Tech uncovers...
6 things any marketer can learn from how luxury products like jewelry are promoted
Understanding marketing strategies used for luxury brands may seem irrelevant for ordinary businesses, but there are invaluable lessons to learn. So, let's get the lowdown on how high-end brands showcase their products and elevate consumer desires to the next level....
The state of consumer attitudes on ecommerce, fraud and CX in 2023
Except perhaps for the perpetually ruling metric of price, brand loyalty in 2023 is largely determined by the convenience, safety and service components of brand and retailer websites. New research from global business intelligence and risk prevention provider...