It can be hard for a small business to show up in search listings, but local SEO strategies can help improve the online visibility of your business and attract more local customers. In this article, we will look at some effective local SEO tips, with a specific focus...
Protecting your Google reputation: Effective strategies to eliminate spam backlinks
In a world where everyone uses the phrase “just Google it” multiple times a day, maintaining a positive online presence is more crucial than ever. And one of the key elements that can impact your online reputation is the quality and legitimacy of your backlinks. Spam...
How comms firms can navigate the surge of in-house marketing agencies
New research from collaborative advertising platform Tiger Pistol explores a growing trend across the marketing landscape—a significant shift towards in-house agencies, offering insights into how external agencies can navigate this challenge by leveraging local social...
How to utilize behavioral science to enhance mobile marketing
To say that mobile gadgets have changed the world would be an understatement. It stands to reason that throughout history, the most popular technologies have been those that facilitate human interaction and communication. We rely heavily on our portable and mobile...
Brands spend too much time looking at categories—and not enough listening to consumers
Despite consumers' voiced concerns about inflation and finances, retail spend continues to grow and people continue to plan vacations. Even though they say they’re stressed about their grocery bill, they’ll happily shell out money (and lots of it) for Taylor Swift...
5 common mistakes you’re making on your website–and how to fix them
Your website is your digital real estate. Just as the quality and experience of your store play a huge role in how successful your brick-and-mortar location is, so does the UX play a critical part in your digital presence. There are many parallels between your store...
3 ways to maintain your public image when a customer is injured
Even if you take a vast number of precautions, this does not mean that you will be able to avoid any injuries on your commercial site. However, how you deal with these injuries and communicate with the public about them is most important. Then, here is how you can...
6 game-changing e-commerce trends to watch in Q4 2023 and beyond
What’s in store for the quickly-evolving e-commerce landscape in the coming months—the approaching holiday season and into next year? With a keen eye for emerging trends, Michael Quoc, founder of tech accelerator Demand.io and creator of SimplyCodes, foresees dynamic...
6 strategies to boost your PR image on your brand’s website
In today's digital age, a strong online presence is essential for businesses looking to enhance their brand image and effectively communicate with their audience. Your website serves as a crucial tool to showcase your company's values, products, and services. By...
How SEO forecasting helps you hone your marketing strategies ahead of time
Imagine if there was a way you could predict future traffic to your website and tailor your marketing strategies accordingly. Well, the good news is, there is a method you can use to do this and it’s called SEO forecasting. Though you cannot say with 100 percent...
New research examines the state of advertising creative’s effectiveness in 2023
Advertising is typically not a PR concern, but this new research from ad and product development market research platform Zappi examining advertising's effectiveness through the pandemic and subsequent period of rising inflation offers some interesting insights into...
Advertising takes a PR pivot as brand factors like consumer loyalty prove to have a greater impact on sales than just reaching a broader audience
The integration of PR and marketing has been underway for some time, basically going back to when brands started setting up websites. But advertising has mostly kept to its own (highly influential) niche within the comms department at arms’ length from PR. However,...