Measuring Impact
STEPPS success stories

STEPPS success stories

People love a good success story. But maybe no one likes them more than Jonah Berger. The bestselling author of Contagious: Why Things Catch On and future star of our next webinar, Dr. Berger has spent the last decade researching what makes things popular. From the...

Could it finally be the end of AVEs?

Could it finally be the end of AVEs?

At the 2017 AMEC Global Summit in Bangkok last month, AMEC Chairman Richard Bagnall announced an initiative that might spell the end of AVEs. It includes a pledge that would see members cease providing AVEs by default to any client, as well as have them send...

Could it finally be the end of AVEs?

Could it finally be the end of AVEs?

At the 2017 AMEC Global Summit in Bangkok last month, AMEC Chairman Richard Bagnall announced an initiative that might spell the end of AVEs. It includes a pledge that would see members cease providing AVEs by default to any client, as well as have them send...

Media QUALITY is what matters

Media QUALITY is what matters

In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...

Media QUALITY is what matters

Media QUALITY is what matters

In 2010, the definition of success in the PR industry changed forever. This was the year when PR pros from all over the world gathered in Barcelona to reach a consensus on the seven principles of PR measurement — the aptly named Barcelona Principles. These new...

Stop Doing Stupid Stuff [Webinar Recap]

Stop Doing Stupid Stuff [Webinar Recap]

On April 25, 2017, Bulldog Reporter presented a webinar by Katie Paine titled Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions. Here is a recap of what the Measurement Queen had to teach us. It began with the revelation that only five percent of...

Stop Doing Stupid Stuff [Webinar Recap]

Stop Doing Stupid Stuff [Webinar Recap]

On April 25, 2017, Bulldog Reporter presented a webinar by Katie Paine titled Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions. Here is a recap of what the Measurement Queen had to teach us. It began with the revelation that only five percent of...

The AMEC framework and standardizing PR measurement

The AMEC framework and standardizing PR measurement

No matter what industry you're in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world's most high-tech industries: think of the metric mistake that botched the Mars meteorology...

The AMEC framework and standardizing PR measurement

The AMEC framework and standardizing PR measurement

No matter what industry you're in, the standardization of measurement is crucial. A lack of measurement standardization can lead to disasters, including in some of the world's most high-tech industries: think of the metric mistake that botched the Mars meteorology...

#MendesArmy blitzes the Juno Awards

#MendesArmy blitzes the Juno Awards

For the second year in a row, #MendesArmy took over the Juno Awards. Yes, Shawn Mendes was this year's Fan Choice award winner at the annual Canadian music award show. And really, it wasn't even close. That's thanks to the rank and file of the aforementioned army...

How PR can benefit from media analysis

How PR can benefit from media analysis

No PR campaign is an island. Each and every one needs media intelligence to exist, and good media intelligence to succeed. For example, it’s nice to know which influencers can amplify your client’s message, but it’s better to be able to follow that message throughout...

How PR can benefit from media analysis

How PR can benefit from media analysis

No PR campaign is an island. Each and every one needs media intelligence to exist, and good media intelligence to succeed. For example, it’s nice to know which influencers can amplify your client’s message, but it’s better to be able to follow that message throughout...

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