Media database
5 influencer resources that could change everything

5 influencer resources that could change everything

Influencer marketing is a big and powerful beast. These 5 influencer resources will help you wrangle it. Jay Baer's agency has found that businesses generate $6.50 for every $1 invested in influencer marketing. But the value of influencers doesn't end at marketing; it...

Choosing a database vendor? 10 questions to ask first

Choosing a database vendor? 10 questions to ask first

When it comes to choosing a database vendor, know this: not all are created equal, and it pays to do your homework. Like, it literally pays. *Damn that auto-renew clause!* Here are 10 questions you need to ask when choosing a database vendor: How many unique...

4 ways to get micro-influencers working for you

4 ways to get micro-influencers working for you

The science is in and the word is out: micro-influencers are better brand boosters than their millionaire-follower peers. The main reason is that micro-influencers (we'll call them MIs) have quality social relationships — there's a genuineness about them and their...

Micro-influencers are the future of your brand

Micro-influencers are the future of your brand

Who’s the most influential person on Twitter? Well it’s not the account with the most followers. But you’d be forgiven for assuming so; the person with the biggest microphone is usually the loudest. But the conception that the most influential social media users are...

News outlets are brands too – pitch accordingly

News outlets are brands too – pitch accordingly

News outlets need to distinguish themselves from their competition. Just like any other brand in any other space, they need to cultivate a unique identity. With outlets trying desperately to stay afloat in this brave new media world, faithfulness to a strong and...

4 ways to help yourself by helping journalists

4 ways to help yourself by helping journalists

The notion of give-and-take is a key element of any successful professional relationship, and the relationship between PR professionals and journalists is no different. If you want to help your own PR efforts, start by helping journalists do their job. From how the PR...

Show, don’t tell: how to pitch experts to journalists

Show, don’t tell: how to pitch experts to journalists

Last December, I spoke to the editors of Tonic, VICE Media's new health channel for Millennials. As I often do when interviewing journalists, I asked about being pitched the opportunity to talk to an expert. One of the editors offered a typical reply. “I tend to get...

4 tips to build a targeted media outreach list from scratch

4 tips to build a targeted media outreach list from scratch

When you've been promoting the same message for any length of time, you get to know the key influencers on the topic. Once you've created your media outreach list, all that's left is maintenance; you just need to keep the information up to date, and stay on top of new...

3 tips on amplifying media outreach

3 tips on amplifying media outreach

One of the most challenging aspects of any campaign is amplifying media outreach. And one of the most challenging aspects of amplifying media outreach is building effective relationships with the right contacts. But like most difficult things, it’s worth the effort,...

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