Media Monitoring
6 Reasons You Should Monitor Your Competitors’ Crises

6 Reasons You Should Monitor Your Competitors’ Crises

Competitive analysis is a pillar of any successful organization. If you don’t know what your industry rivals are doing—what products they’re launching, who they’re hiring, and what their spokespeople are saying—you’re not getting the full story. Another element that...

5 ways your competitors are using media monitoring

5 ways your competitors are using media monitoring

We’ve been in the media monitoring game for a long time, and over the years we've seen many creative and effective ways organizations and PR agencies leverage media monitoring. Here are some of the most tried and true ways that organizations, including  your...

Visual storytelling is here right now…and it’s big

Visual storytelling is here right now…and it’s big

I read a quote recently that spelled out why visual storytelling is booming: "Attention is the new commodity; visual storytelling is the new currency." Makes sense. People are distracted, their thoughts scattered and their focus fragmented. But there is something that...

5 ways your competitors are using media monitoring

4 ways your competitors are using media monitoring

We’ve been in the media monitoring game for a long time, and over the years we've seen many creative and effective ways organizations and PR agencies leverage media monitoring. We'd like to share some of the most tried and true ways that organizations, even your...

Media monitoring can help

Media monitoring can help

You have to listen to learn. If you want to evolve as a communicator, you need to actively listen to what's going on around you. Only by listening will you know how you should change your behavior to take advantage. And monitoring, at its core, is just a fancy word...

Influence? What’s that?

Influence? What’s that?

Influence is a lovely word. Brands that don’t have it want it, and brands that have it, well, they’re golden. But what does it mean? Ask any PR department or agency if they have an “influential” top tier media list they work from, chances are very good they’ll say,...

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